When Shift Happens Podcast
Podcast

When Shift Happens Podcast

by Kevin Follonier

40 episodes

I sit down every week with the most based people in crypto. My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3. Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos. Thank you for watching.
Ask about When Shift Happens PodcastAnswers are grounded in this source's posts from the last 30 days.

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40 posts
E155: SUI Network Founder: We Built What Ethereum and Solana Can't

Consider a long-term investment in Sui (SUI), as its advanced technology for AI, robotics, and gaming is currently undervalued by the market. The project is led by a high-pedigree team from Meta and Apple, suggesting they can build for mass adoption. Watch for upcoming major game launches and new institutional partnerships as key catalysts for a potential price increase. Another high-conviction theme is the growth of crypto payments powered by stablecoins like USDC and USDT. Projects that help integrate these stablecoins into traditional payment systems are well-positioned to benefit from this trend.

E154: Bitcoin Suisse CEO: How to Build Generational Wealth in the Next 5 Years

Consider Bitcoin (BTC) a long-term savings technology for the next 5 to 10 years, as it has the potential to 10x if it reaches the market capitalization of gold. Avoid the temptation to get rich quick with other cryptocurrencies, as most are extremely risky and likely to lose all their value. While Ethereum (ETH) is a more established project, be skeptical of staking yields that seem too good to be true. Re-evaluate real estate as a primary investment, as it carries significant risks from potential job losses and low returns. The next 5 years are viewed as a critical window to build wealth, so focus on assets that protect against fiat currency debasement.

E153: Kast Founder: Why Crypto Banking Will Be Bigger Than You Think

Focus on the emerging "crypto neobank" theme, as companies building global banking services on stablecoins are positioned for significant growth. Consider investing in the "picks and shovels" of the stablecoin ecosystem, such as the blockchains that host them like Ethereum and Solana. The US Dollar is expected to remain strong for the next decade, making it a sound position relative to weaker fiat currencies. For a long-term (10+ year) horizon, hold Bitcoin as a potential future neutral reserve asset for a post-USD world. Be cautious with traditional fintech companies like Revolut or Wise, as they may struggle to compete with more agile, crypto-native upstarts.

E152: Raoul Pal: How to Make it in Crypto in 2026 (without getting lucky)

The primary investment thesis is to hold core crypto assets with a long-term view, targeting a potential cycle peak around 2026. For Bitcoin (BTC), consider a strategic approach of increasing your purchase amounts during significant market dips rather than simple monthly buys. Ethereum (ETH) and Solana (SOL) are foundational investments positioned to benefit from the long-term growth of smart contracts, NFTs, and the digital economy. For investors with a high risk tolerance, Sui (SUI) is presented as a high-conviction opportunity that may be significantly undervalued based on its rapid user growth. Ultimately, success in this cycle may depend on patience and focusing on the multi-year trend of network adoption rather than short-term price volatility.

E151: Polygon Founder: How I Escaped Extreme Poverty and Built a $30 Billion Crypto Company

Consider an investment in Polygon (MATIC/POL) due to its aggressive strategic pivot to become the leading blockchain for stablecoin payments. The project's focus is validated by hiring the former head of crypto from Stripe and the success of the Polymarket prediction market on its network. Monitor for key growth catalysts, including an increase in transaction capacity to 5,000 TPS within 3-6 months and daily payments reaching 25-30 million. A potential change of the token ticker back to the well-known MATIC brand could also serve as a significant positive catalyst. Success in these areas would position Polygon to seriously compete with established players like Solana and Binance Chain for market dominance.

E150: Meow From Jupiter: How We're Bringing Crypto To 1 Billion People

Consider building a core portfolio with Bitcoin (BTC), Ethereum (ETH), and Solana (SOL), as institutions are actively accumulating these assets and the window for retail investors may be closing. For a higher-risk opportunity, look into Jupiter (JUP), a leading platform on Solana whose token has underperformed despite strong fundamentals. The project's business generates an estimated $150 million in annual buybacks for the JUP token, a powerful but poorly communicated value driver. This disconnect presents a potential turnaround play as the founder plans to relaunch the token's narrative with "Jupiter V2". Monitor for announcements related to this V2 launch, as a successful rebranding could significantly re-price the token.

E149: Trezor CEO: How 98% of Crypto Users Are Vulnerable to HACKS (you could be next)

Consider a long-term allocation to Bitcoin (BTC) as a hedge against the devaluation of traditional government-backed currencies. To secure your digital assets from hacks and exchange failures, move them into self-custody using a hardware wallet. The hardware wallet sector itself, including companies like Trezor and Ledger, presents a key "picks and shovels" investment opportunity as crypto adoption grows. For enhanced security, prioritize open-source hardware wallets like Trezor, which allow for transparent security audits. To understand the fundamental value proposition behind this thesis, reading the book "The Bitcoin Standard" is highly recommended.

E148: Coinbase Founder: How I Built The Largest Crypto Exchange to $100 Billion in 9 years

An investment in Coinbase (COIN) is a high-conviction bet on the growth of the entire on-chain economy, as it expands beyond crypto to become an "everything exchange." Consider allocating a portion of your portfolio to Bitcoin (BTC) as a long-term holding and a form of digital insurance against inflation and government deficit spending. Investors should be cautious with pure privacy coins like Monero (XMR) due to significant regulatory risks that could harm their value and liquidity. A potentially safer approach to the privacy theme is to invest in broader ecosystems like Coinbase that are integrating compliant privacy features. As a general rule, focus on founder-led companies, as they have historically demonstrated a strong tendency to outperform the market.

E147: Paradex CEO: Why Crypto Exchanges Are Replacing Wall Street (it's already happening)

Consider investing in leading Decentralized Exchanges (DEXs), as they are positioned to become the new financial centers with a potential multi-trillion dollar market. High-conviction platforms to research include Jupiter (JUP) on the Solana network and Hyperliquid, which is believed to have significant upside. Invest in Ethereum (ETH) as the foundational settlement layer that secures this emerging on-chain economy. Hold Bitcoin (BTC) as a core asset, viewing it as pristine collateral and a foundational part of this new financial system. Adopt a long-term buy-and-hold strategy for these assets, as surviving market volatility is key to capturing significant returns.

E146: Helius CEO: Why Your Crypto Balance Isn't Private (And Why That's Dangerous)

Consider Solana (SOL) as a core long-term holding, positioned to become a dominant platform for future internet-based financial markets. As a complementary bet on the same theme, Hyperliquid (HYPE) is a strong contender showing promising developer activity. For a high-conviction, contrarian play on privacy, Zcash (ZEC) is presented as a deeply undervalued asset, described as "Bitcoin but private." Bitcoin (BTC) serves as the foundational store of value and a less volatile anchor for a diversified crypto portfolio. These investments should be approached with a long-term, 3 to 5-year time horizon, focusing on their fundamental value propositions.

E145: Story Protocol Founder: How Crypto Could Finally Unlock an $80 Trillion Asset Class

Consider Story Protocol (STORY) as a high-risk, high-reward investment in the convergence of crypto, AI, and the $80 trillion intellectual property market. The protocol enables the tokenization of IP, with projects like ARIA already offering 7-12% yields from the music rights of major artists like Justin Bieber and BTS. STORY is also building a data marketplace for AI companies, positioning it as a key infrastructure play in the valuable data layer. A partnership with a licensed Korean Real-World Asset (RWA) exchange provides a significant catalyst for future adoption. Investors should note the current strategy prioritizes network growth and user adoption over immediate revenue generation.

E144: Meteora: The Team Behind Crypto's Biggest Launches Reveals Everything (Kanye, TRUMP, LIBRA)

The upcoming launch of the Meteora (MET) token on Solana presents a key investment opportunity, as it provides the core liquidity infrastructure for major token launches. Meteora is positioned as the dominant platform for large-scale meme coin and Real World Asset (RWA) launches, giving it a strategic advantage in this growing niche. An investment in MET is a direct play on the long-term growth of the Solana ecosystem and its vision for Internet Capital Markets (ICM). The close relationship with its sister project, Jupiter (JUP), is strengthened by a planned MET airdrop to the Jupiter DAO, creating a powerful synergistic link. Ultimately, investing in SOL itself is a broader bet on the success of its entire ecosystem, with innovative projects like Meteora serving as strong validation for its future growth.

E143: USDT Founder: Bitcoin, Gold, Stablecoin, & Tether, the Most Profitable Company in the World

Tether's strategy of holding Bitcoin as a core treasury reserve asset provides a strong bullish signal, validating its role as 'digital gold' for long-term investors. For portfolio diversification against economic uncertainty, consider holding both Gold and Bitcoin, mirroring the strategy of major crypto-native companies. A potential long-term value play is Juventus Football Club (JUVE.MI), which is viewed as an undervalued brand with significant turnaround potential. Tether's recent 10% stake is a key catalyst aimed at modernizing the club's business and unlocking value from its global fanbase. Conversely, investors should exercise caution with speculative meme coins, which are viewed by industry leaders as distractions lacking real-world utility.

E142: Arthur Hayes: Buy Bitcoin Before 2028 (if you want to get rich)

Consider Bitcoin (BTC) as a core long-term holding to hedge against inflation, with a potential market peak forecasted around 2027-2028. For exposure to the growing stablecoin market, Ethena (ENA) is a high-conviction play expected to benefit from upcoming token buybacks. Another key project is Ether.fi (ETHFI), which aims to bridge crypto with real-world spending through its payment card. In the decentralized exchange space, Hyperliquid (HYP) is a project to watch, with a potential price target of $5,000 by 2028. For diversification outside of crypto, consider undervalued gold miners as a leveraged bet on a rising gold price.

E141: Mark Moss: How to Get Rich With Bitcoin (without getting lucky)

Your investments must beat a 10-12% annual hurdle rate to outpace the real inflation caused by currency debasement. Bitcoin (BTC) is presented as the primary asset to achieve this, positioned as a long-term store of value designed to perpetually increase in purchasing power. The analysis projects BTC could reach $1 million per coin by 2030 as it gains market share from assets like gold. Besides Bitcoin, tech stocks (NASDAQ) are highlighted as another asset class capable of consistently clearing this high inflation hurdle. In contrast, traditional assets like the S&P 500 and real estate are expected to underperform, making them less effective for wealth preservation.

140: David Bailey: How We Convinced Donald Trump Bitcoin Is Good For America

Consider holding Bitcoin (BTC) for the long term, as sustained institutional buying may break the historical four-year cycle and prevent a major bear market for several years. For leveraged exposure through traditional stock accounts, look into the Bitcoin Treasury Company theme pioneered by MicroStrategy (MSTR). Companies like Metaplanet (Japan) and SmarterWeb (UK) are replicating this model to provide local investors access to BTC within retirement plans like 401ks and SIPPs. These stocks offer a regulated way to invest in the Bitcoin ecosystem, often trading at a premium due to high demand and growth potential. Based on this analysis, investors should avoid all other cryptocurrencies, or altcoins, which are viewed as having a high probability of declining to zero.

E139: Plasma Founder: The Truth About Raising $1 Billion in Crypto

The stablecoin sector is presented as a high-conviction investment theme, with analysts predicting its market size will grow 4x to over $1 trillion next year. A key way to invest in this theme is through Plasma, a new blockchain built specifically for stablecoin settlement that aims to offer free USDT transfers. Investors should watch for Plasma's mainnet beta launch in late summer of this year, which serves as a major upcoming catalyst. In contrast, the summary presents a bearish outlook on Tron (TRX), suggesting its dominance in stablecoins is threatened by rising fees and compliance risks. The core strategy is to back infrastructure aligned with the dominant stablecoin, USDT, while being cautious of incumbents like Tron that may be losing their edge.

E138: President of Solana: How Bitcoin and Solana Are the Future of Banking

Consider Bitcoin (BTC) as a core long-term holding, viewed as "digital gold" with a strong conviction for significant price appreciation beyond $100,000. For higher-risk investors, Solana (SOL) offers a speculative opportunity to become the internet's primary financial infrastructure, though its success is considered unlikely. Investors should monitor SOL's progress on reducing network latency and its ability to attract capital to its ecosystem. A key emerging theme to watch is Real-World Assets (RWA), which involves tokenizing traditional assets for on-chain use. Finally, utilize stablecoins like USDC as a practical bridge for spending and interacting with decentralized applications.

E137: Ava Labs CEO: Crypto's Next Boom Will Happen Within 5 Years!

The highest conviction opportunity is Avalanche (AVAX), whose multi-chain architecture is positioned to solve blockchain's scalability problem for the next decade. Key growth for AVAX is expected from its adoption in the multi-trillion dollar Real World Assets (RWA) sector and by high-quality Crypto Gaming projects. Investors should be cautious with single-chain platforms like Ethereum (ETH) and Solana (SOL), which are viewed as technologically limited and may underperform. For those who believe in the multi-chain thesis, consider diversifying with other leading platforms in this space like Polkadot (DOT) and Cosmos (ATOM). The central investment theme is that the future belongs to a "network of networks," making platforms that enable this ecosystem the primary focus for long-term growth.

E136: Selini Capital Founder: How to Actually Build Wealth in a New Economy (Crypto > Stocks)

Consider Bitcoin (BTC) as a core long-term holding for the next 5 to 10 years to protect against fiat currency devaluation. The investment thesis projects a potential 5x to 10x return over the next five years, driven by increasing institutional adoption. Treat altcoins and meme coins with extreme caution, as they are presented as a highly speculative casino where most participants lose money. Re-evaluate reliance on index funds like the S&P 500, as their returns may not be sufficient to build real wealth after accounting for inflation. The most important investment is in your own skillset to ensure you remain economically productive long-term.