E149: Trezor CEO: How 98% of Crypto Users Are Vulnerable to HACKS (you could be next)
E149: Trezor CEO: How 98% of Crypto Users Are Vulnerable to HACKS (you could be next)
Podcast1 hr 17 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Consider a long-term allocation to Bitcoin (BTC) as a hedge against the devaluation of traditional government-backed currencies. To secure your digital assets from hacks and exchange failures, move them into self-custody using a hardware wallet. The hardware wallet sector itself, including companies like Trezor and Ledger, presents a key "picks and shovels" investment opportunity as crypto adoption grows. For enhanced security, prioritize open-source hardware wallets like Trezor, which allow for transparent security audits. To understand the fundamental value proposition behind this thesis, reading the book "The Bitcoin Standard" is highly recommended.

Detailed Analysis

Bitcoin (BTC)

  • The discussion presents a strong bullish case for Bitcoin as a long-term store of value and a form of "freedom technology."
  • It is positioned as a solution to the failures of traditional government-backed (fiat) currencies.
    • A historical example from the Czech Republic in 1953 is used, where a monetary reform caused people to lose over 90% of their savings overnight. Bitcoin, being non-governmental, would have protected wealth in such a scenario.
    • The average lifespan of a fiat currency is cited as 27 years.
    • Even the strongest fiat currencies have lost significant value over the last 100 years: the US Dollar is down ~95% and the Swiss Franc is down ~80%.
  • The book "The Bitcoin Standard" is highly recommended as a "must-read" for anyone wanting to understand Bitcoin's fundamental value.
  • Ray Dalio's book, "Why Countries Go Broke," is also mentioned. The guest notes that while the book isn't about Bitcoin, its description of economic cycles of debt and currency devaluation makes the case for Bitcoin on "almost every page."
  • A distinction is made between Bitcoin and the broader "crypto" market, suggesting investors should understand Bitcoin's unique properties as a savings technology separate from other digital assets.

Takeaways

  • Consider allocating to Bitcoin as a long-term investment and a hedge against inflation and the devaluation of traditional currencies.
  • The core investment thesis is not short-term price speculation, but rather the adoption of Bitcoin as a global, non-sovereign store of value.
  • To deepen your understanding, the podcast strongly suggests reading "The Bitcoin Standard" to grasp the fundamental principles that give Bitcoin its value.
  • The true power of Bitcoin is unlocked when combined with self-custody (see below), which gives the owner full control and protection from seizure or third-party risk.

Hardware Wallets / Self-Custody (Investment Theme)

  • The podcast highlights a massive market opportunity in the hardware wallet sector, which includes companies like Trezor and Ledger.
  • The core problem is that an estimated 98% of crypto users are vulnerable to hacks because they do not use a hardware wallet for self-custody.
    • Out of an estimated 600 million crypto owners worldwide, only 15 million hardware wallets have been sold. This indicates a vast, under-penetrated market.
  • Storing assets on exchanges or in software-based "hot wallets" (like MetaMask or Phantom) is presented as a significant risk, with hacks happening "all the time."
  • Trezor is positioned as a superior choice due to its commitment to open-source technology.
    • The guest reveals that Trezor's team discovered a major security vulnerability in a competitor's "secure element" chip (a key security component).
    • Due to a Non-Disclosure Agreement (NDA), they could not warn the public or the competitor, meaning many users may have a false sense of security. This highlights the risk of closed-source hardware.
  • Innovation in the space is focused on improving user experience to drive adoption. Trezor is working on an NFC-enabled backup solution to replace the "archaic" process of writing down a 12-24 word seed phrase on paper.

Takeaways

  • The hardware wallet sector represents a "picks and shovels" investment theme for the growth of the entire crypto industry. As more people buy crypto, the need for secure storage will increase dramatically.
  • If you own Bitcoin or other cryptocurrencies, the strongest recommendation from the podcast is to move them into self-custody using a hardware wallet (also known as a "cold wallet"). This is the only way to achieve true ownership and protect your assets from exchange collapses or hacks.
  • When choosing a hardware wallet, consider the security model. The podcast makes a strong case for open-source hardware, as it allows for transparent security audits by experts worldwide, reducing the risk of hidden vulnerabilities.

Sponsor Mentions

The following platforms and assets were mentioned in sponsor advertisements during the podcast. This is not an endorsement from the guest but provides awareness of active projects in the space.

  • Jupiter (on Solana): Described as the most used decentralized trading platform on the Solana blockchain.
  • Paradex: A decentralized exchange for perpetual contracts (Perps Dex) noted for having zero fees and deep liquidity.
  • Mantle (MNT): A layer-2 blockchain focused on scalability and bridging traditional and decentralized finance.
  • Sui (SUI): A scalable layer-1 blockchain built by former Facebook developers, designed to be fast, secure, and affordable.
  • Bitwise Asset Management: A specialized crypto asset manager offering various investment products like ETFs, index funds, and staking solutions.
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Episode Description
Matej  Zak, CEO of Trezor, reveals why 98% of crypto users are vulnerable to hacks - and what the $1.5 billion exchange hack proves about crypto security. From inventing the first hardware wallet to discovering security flaws in competitor devices, Matej  explains why only 2% actually control their crypto and what happens when you trust exchanges. THE SHIFT NEWSLETTER 💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter ___________ PARTNERS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/ 🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv 💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT 🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.  Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356 🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/ 💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure.  https://sui.io/ 🧩 Story makes IP and real-world data programmable, enforceable, and monetizable.  https://www.story.foundation ★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/ 🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz ___________ Follow Matej Zak • Twitter: https://x.com/matej_zak • Twitter: https://x.com/trezor • Website: https://trezor.io/ FOLLOW WHEN SHIFT HAPPENS Twitter (X): https://x.com/KevinWSHPod   Instagram:  https://www.instagram.com/kevinfollonier_  TikTok: https://www.tiktok.com/@kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/ Website: https://kevinfollonier.com/ DISCLAIMER The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome. 0:00 Introduction1:32 Please Subscribe1:58 Switzerland Activity7:32 Where Matej Is From8:00 Who Are You9:30 Especially Proud Of Being The CEO Of Trezor?10:34 From Product Manager To CEO12:38 Our Trusted Partner16:07 People, Product, Profit Explained19:07 The Difficulty Of This Mindset Early On22:52 Explain Trezor To Your Mom23:39 Why Was Trezor Born In Prague?26:13 What Happened In The Czech Republic In 195330:32 Our Valued Sponsors33:09 Explain This Monetary System In A Nutshell36:55 Stress From Knowing About The System38:35 What Is Self Custody In Crypto43:55 Uncompromising Self Custody Meaning45:21 Hot Wallet vs Cold Wallet 49:09 Number Of Wallets Sold vs People In Crypto55:01 Why 200 People In The Company59:58 Still Using 12 To 24 Words To Store Crypto?1:02:08 Why Do You Need To Use Paper & Words? Isn’t It Digital?1:06:50 NFCs Better Explained And The Differences1:08:50 What Makes Trezor Wallet Special1:14:43 Do People Own A Cold Wallet And Aren’t Safe1:15:36 One Takeaway From This Conversation
About When Shift Happens Podcast
When Shift Happens Podcast

When Shift Happens Podcast

By Kevin Follonier

I sit down every week with the most based people in crypto. My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3. Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos. Thank you for watching.