Used as a benchmark for Apple's high-margin business model.

Launching a first fully electric vehicle priced at $650,000; viewed as a necessary status symbol for collectors despite lack of traditional engine noise.

Exceptional brand power and scarcity with a two-year waiting list and 81% repeat buyer rate provides high margins and economic resilience.

Strong brand moat based on scarcity, though some skepticism exists regarding potential overproduction and the design direction of new models like the F80.

Goldman Sachs maintains a BUY rating; focus is on scarcity and residual value stabilization in Japan and Germany.

A partnership with former Apple designer Jony Ive's firm is seen as a minor long-term positive for the brand's strength, reinforcing its premium positioning and appeal to a tech-savvy demographic.

The rise of autonomous driving positions ultra-luxury brands like Ferrari favorably, as they sell an experience and are expected to retain a strong, niche market of enthusiasts.

The stock has delivered outstanding long-term returns (up 500% since IPO) due to its exceptionally strong brand and pricing power, making the equity a far better financial investment than the cars themselves.

Mentioned as a way for public investors to gain exposure to the rapidly growing valuations of Formula 1 teams, as the company owns its own F1 team.

Considered 'dead' or out of favor as part of a major consumer shift away from flashy, high-end luxury cars.