The partnership with Apple represents a significant tailwind for U.S. viewership and sponsorship revenue, leveraging Apple's media reach to convert casual viewers.

Considered a unique media and entertainment property with continued growth potential due to its global appeal, high-net-worth audience, and growing presence in key markets like the United States.

A proposed Formula 1 Grand Prix-style race around the National Mall was called 'awesome', highlighting the brand's growing cultural power. Hosting such a high-profile event would be a massive marketing victory, supporting a bullish sentiment.