Why Politicians are Launching Podcasts Ahead of 2028
Why Politicians are Launching Podcasts Ahead of 2028
Podcast54 min 40 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

A bearish outlook is suggested for Warner Bros. Discovery (WBD) due to significant strategic issues at its CNN news division. The network's viewership has fallen a dramatic 34%, indicating a severe decline in brand health and viewer engagement. This highlights a broader shift in media, as influence and advertising dollars move from legacy cable news to the rapidly growing podcasting sector. The average podcast listener is a 34-year-old swing voter, a far more valuable demographic than the 70-year-old average cable news viewer. Therefore, investors should be cautious about companies like WBD that are heavily exposed to the declining traditional cable news model.

Detailed Analysis

CNN (Parent: Warner Bros. Discovery, WBD)

  • The podcast hosts expressed a strongly negative view of the network's current state.
  • Scott Galloway described the on-air debate format as a "food fight" and "depressing and disgusting."
  • He specifically highlighted that CNN's ratings are down 34%, questioning the network's strategy and appeal.
  • The sentiment is that the network's format is alienating viewers and that its brand is being damaged.

Takeaways

  • The commentary suggests a bearish outlook for CNN as a media asset.
  • The significant drop in ratings is a major red flag for the health of the business unit within its parent company, Warner Bros. Discovery (WBD).
  • Investors may want to consider this as a potential weakness in WBD's portfolio, as the news division appears to be underperforming and facing strategic challenges.

Investment Theme: New York City Affordability & Economy

  • The hosts engaged in a detailed discussion about the extreme cost of living in New York City, which they believe has reached a crisis point.
  • Scott Galloway described NYC as the "rosewood of cities" – amazing for the ultra-wealthy but unaffordable for almost everyone else.
  • He noted that the only people who can afford to live in Manhattan are those in high-paying tech jobs (at companies like Meta or Google), finance (J.P. Morgan, Goldman Sachs), or those with significant family wealth.
  • The core concern is that the city is losing its "scrappy, energetic people" who drive innovation and culture, risking a transformation into a "butler economy" that only services existing wealth rather than creating new opportunities.

Takeaways

  • This presents a long-term cautious or bearish outlook on the sustainability of New York City's broad-based economic growth.
  • While the luxury market may remain strong, the hollowing out of the middle and upper-middle class could negatively impact a wide range of local businesses and the city's overall economic dynamism.
  • This is a potential risk factor for investments heavily tied to the general NYC economy, such as certain real estate investment trusts (REITs) or businesses dependent on a diverse, local consumer base.

Investment Theme: The Rise of Podcasting vs. Cable News

  • A major theme was the shift in media influence from traditional cable news to podcasting.
  • Scott Galloway stated that "podcasting elected Donald Trump" and that it is now the "new arbiter of the next president."
  • He contrasted the demographics, noting that the average cable news viewer is a 70-year-old who has already decided how they will vote, while the average podcast listener is a 34-year-old swing voter—a much more valuable audience for advertisers and political campaigns.
  • The success of new, independent media companies like the Midas Touch Network was highlighted as evidence of this trend.

Takeaways

  • This analysis is bullish on the podcasting industry as a whole and bearish on legacy cable news networks.
  • The discussion suggests that advertising dollars and influence will continue to shift towards podcasting platforms and networks.
  • Investors should view companies heavily reliant on the traditional cable news model as having significant long-term structural risks, while companies with strong positions in the podcasting ecosystem may have more room for growth.
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Episode Description
With just a week until Election Day, Scott and Jessica break down the races shaping the final stretch — from Andrew Cuomo’s last-minute unlikely comeback bid in New York City to Abigail Spanberger and Mikie Sherrill testing whether moderation still wins in purple America. Plus, California’s Prop 50 could shift the balance of power in Congress. Then: why every ambitious politician suddenly has a podcast, and why Kamala Harris hints she might not be done with presidential politics just yet. Follow Jessica Tarlov, @JessicaTarlov.  Follow Prof G, @profgalloway. Follow Raging Moderates, @RagingModeratesPod. Subscribe to our YouTube Channel: https://www.youtube.com/@RagingModerates Learn more about your ad choices. Visit podcastchoices.com/adchoices
About Raging Moderates with Scott Galloway and Jessica Tarlov
Raging Moderates with Scott Galloway and Jessica Tarlov

Raging Moderates with Scott Galloway and Jessica Tarlov

By Vox Media Podcast Network

We all know elections are won in the middle so why aren't politicians giving the people what they want? Bestselling author, professor and entrepreneur Scott Galloway and political strategist and The Five co-host Jessica Tarlov are here to give those of us who reside somewhere between the center left and the center right their takes on the latest politics all through a centrist lens. New episodes every Wednesday and Friday. Part of the Vox Media Podcast Network.