Sandisk can do a hype key note and people will attack me for saying its jover but remember... i dedicated the past 6 months of my life attacking the flash problem. None of you even knew what HBF was before i talked about it or what SLC was and trust me you don't know half of the stuff I'm not tweeting about. Sadly, just like with photonics (although that thesis has gotten stronger now that Jensen has 500B+ dollars from big asset managers and can force you to buy spectrum switches that don't work) many people are missing the forrest from the trees. You can go and build all this stuff and wax poetic about the potential and be a nerd about the specs but at the end of the day if the end customer needs to rewrite their whole infra to get this shit to work it is not going to happen. I'm a problem solver though so there still is a way, just not where I see it right now.