The "Into the Metaverse" partnership between Adidas, Pixel Vault, gmoney, and Bored Ape Yacht Club generated $24M overnight and was the biggest "hype drop" in Adidas history. This highlights the potential for significant revenue and brand engagement through successful Web3 integrations, despite the current market sentiment towards crypto founders. Investors should monitor established brands like Adidas for future Web3 initiatives that could drive substantial short-term gains.