Despite major announcements like an Amazon Gaming partnership and a new streaming show, the Bored Ape Yacht Club (BAYC) NFT floor price has only seen a minimal 1.4% increase to 7.299 ETH. This suggests that even significant positive news is failing to move the NFT market, indicating a potentially "cooked" or stagnant market for these digital assets. Investors should be cautious about expecting substantial short-term gains in BAYC or similar NFTs even with strong catalysts.