Animoca Brands has strategically invested in the Cool Cats NFT brand, aiming to foster innovation and develop new market opportunities. Despite the news, the Cool Cats floor price has only seen a modest 7.4% increase to 0.58 ETH in the last 24 hours, suggesting the market is currently "ho hum" about the development. Investors should monitor for further catalysts or increased market enthusiasm to determine if this investment will significantly impact Cool Cats' value.