Cardlytics (CDLX) is highlighted as a potential 100x bull case due to its pivot to a high-margin (90% gross margin) managed self-service platform, which is currently misunderstood by the market. The extension of JP Morgan's deal until 2028 and Chase Media Solutions utilizing CDLX's platform for offers refute the bear thesis that Chase is taking over all business in-house. This strategic shift is expected to re-rate CDLX as a multi-billion dollar software company from its current ~$100M market cap, suggesting significant upside as the market grasps the fundamental change.