Research into Snowflake ($SNOW) indicates that its Cortex AI layer is gaining traction, with mentions in senior buyer discussions rising from ~1-2% a year ago to ~7% in 1H '26 data. Despite this growth, visual data suggests that Databricks continues to outpace Snowflake in the AI/MLOps category. The sentiment reflects increasing enterprise interest in Snowflake's AI capabilities ahead of its upcoming earnings report.