Entering the prediction market space via its subsidiary FanDuel, providing a direct way for investors to get exposure to this emerging trend.

Investors might see the heavy advertising spend for its FanDuel brand as a bullish indicator of the company's commitment to capturing market share in the growing U.S. legal sports betting industry.

Heavily investing in customer acquisition in the lucrative US sports betting market, signaling a strong focus on growth and market share expansion, which is a bullish indicator for future revenue.

Partnering with CME Group to launch a new prediction market app, which represents a potential new revenue stream and a strategic hedge against regulatory hurdles in the sports betting market. The success of this app could be a key growth driver.