E169: Bitwise Founder: Why Every Major Bank Is Racing Into Crypto Right Now
E169: Bitwise Founder: Why Every Major Bank Is Racing Into Crypto Right Now
Podcast58 min 7 sec
Listen to Episode
Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Institutional adoption of Bitcoin (BTC) is accelerating rapidly, with major banks facing 100-day deadlines to establish crypto roadmaps and a long-term price target of $6.5 million as it captures global wealth. Investors should view current prices as an entry point into a "small" $2 trillion asset that is transitioning from early adoption to a mainstream store of value. Solana (SOL) offers unique institutional appeal through yield-generating staking ETFs, making it a primary candidate for those seeking productive digital assets. In the DeFi sector, Ethena (ENA) is a high-conviction play, offering an average 11% APY on its stablecoin (USDE) while providing a faster, cheaper alternative to traditional banking. Expect significant volatility and a clear divide between winning and losing financial institutions over the next 24 months as public blockchains begin to dominate global capital markets.

Detailed Analysis

Bitcoin (BTC)

• Hunter Horsley (CEO of Bitwise) describes this as the "most bullish moment" in his seven to eight years in the industry. • Institutional Adoption: Major banks are moving from "zero to 500 miles an hour" on crypto. Some institutions have given their teams 100-day deadlines to establish crypto roadmaps. • Market Context: Bitcoin is currently a $2 trillion asset competing for a share of the $400 trillion in global wealth/assets. • The "TAM" (Total Addressable Market) Argument: * The pie of global wealth is growing. * Bitcoin’s share of that pie is growing. * Even at prices like $80k, $100k, or $150k, the asset is considered "small" relative to the total global pool of capital. • Store of Value vs. Payments: While Bitcoin was overestimated as a payment tool in the last decade, it is now entering a phase where its value is globally recognized, which will finally enable its use as a medium of exchange.

Takeaways

Long-term Price Potential: Bitwise CIO Matt Hogan suggests a target of $6.5 million per Bitcoin is reasonable long-term as it captures more of the global "parking spot" for wealth. • Generational Wealth Transfer: As Gen X and Millennials (who rank crypto in their top two asset classes) move into leadership roles at major corporations, the friction for putting Bitcoin on corporate balance sheets will disappear. • Don't Fear "Missing It": The shift from early adopters to mainstream investors is just beginning. Horsley suggests that in the context of the next decade, current prices are not "too expensive."


Solana (SOL)

• Mention of the Bitwise Solana Staking ETF and the ringing of the bell at the New York Stock Exchange. • The asset is part of the broader trend of "institutional-grade" products entering the market.

Takeaways

• The existence of staking ETFs indicates that institutions are looking beyond just "holding" assets and are interested in the yield-generating capabilities of proof-of-stake networks like Solana.


Stablecoins & DeFi

Stablecoins are highlighted as one of the "emergent elements" of crypto that continue to flourish and provide a reason for optimism. • DeFi (Decentralized Finance) is viewed as the infrastructure that will allow the internet to finally "eat" financial services. • Athena (ENA): Mentioned as a fast-growing DeFi project with over $7 billion in supply and an average 11% APY on its stablecoin (SUSDE).

Takeaways

Efficiency Gains: DeFi is described as being "10 times faster and 10 times cheaper" than traditional financial competition. • Mainstream Utility: Stablecoins are increasingly used for real-world spending (via cards like Cast Card) without the need for traditional banks.


Investment Themes & Sector Insights

"Software is Eating Capital Markets"

• Financial services is one of the last major sectors yet to be fully transformed by the internet. • Public blockchains are the infrastructure that will do to finance what Amazon did to retail and what Netflix did to media. • Timeline: Significant winners and losers among traditional financial institutions will be apparent within the next 24 months.

Structural Tailwinds

Horsley identifies four key drivers for the current bull market:

  1. Loss of Trust: Decreasing trust in traditional institutions and governments.
  2. Global Money Supply: The $400 trillion asset pool is expanding, and more of that money is seeking "alternatives" as interest rates fluctuate.
  3. Demographics: Younger generations who have "intuitive conviction" in crypto are becoming the decision-makers in the economy.
  4. Regulatory Shift: The regulatory environment has fundamentally changed, allowing banks to finally enter the space.

The New "Crypto Elite"

• Crypto is creating a new class of wealthy individuals (similar to the railroad tycoons of the 1860s). • This class has different values and will "vote with their money," influencing politics, art (NFTs), and education. • Political Impact: The crypto community is now one of the best-funded interest groups in the U.S., successfully backing 34 out of 34 identified congressional candidates in recent cycles.

Takeaways for General Investors

Patience is Required: Mainstream institutional money moves slower than "Crypto Twitter." For these players, a quarter is fast and a year is a standard timeframe. • Focus on "People": In an industry moving this fast, Horsley emphasizes that investors should back people they "like and trust," as reputation is the primary currency in Silicon Valley and crypto. • Diversification: While Bitcoin is the leader, the broader "crypto-asset" category is becoming a standard "parking spot" for capital alongside stocks, bonds, and real estate.

Ask about this postAnswers are grounded in this post's content.
Episode Description
Hunter Horsley, co-founder and CEO of Bitwise Asset Management, makes the case that this is the most bullish moment in crypto's entire history - with major banks scrambling to catch up and every structural tailwind pointing in the same direction. From the $400 trillion in global assets beginning to shift toward crypto, to institutions going "zero to 500 miles an hour" on adoption, Hunter breaks down why the new era of crypto is already underway and why it's not too late to be early. THE SHIFT NEWSLETTER 💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter ___________ PARTNERS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/ 💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries - Get $20 Signup Bonus - https://go.kast.xyz/VqVO/SHIFT - promo code: SHIFT 🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.  Buy with 10% off - promo code: WSH10 - https://affil.trezor.io/SH12h 🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/ ⚖️ Ethena is a synthetic dollar protocol on Ethereum, offering a crypto-native, non-bank-dependent stablecoin called USDe. It uses a delta-neutral hedging strategy with staked ETH to maintain a $1 peg. https://ethena.fi/ 🔒Sumsub is the leading full-cycle verification platform for the crypto industry, chosen by 8 out of 10 of the world’s largest exchanges. From instant KYC and KYB to automated crypto transaction monitoring, they help VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. https://sumsub.com/ ♾️ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com ___________ FOLLOW HUNTER HORSLEY • Twitter: https://x.com/hhorsley • LinkedIn: https://www.linkedin.com/in/hunter-horsley-11512721 FOLLOW BITWISE • Twitter: https://x.com/BitwiseInvest • Website: bitwiseinvestments.com FOLLOW WHEN SHIFT HAPPENS Twitter (X): https://x.com/KevinWSHPod   Instagram:  https://www.instagram.com/kevinfollonier_  TikTok: https://www.tiktok.com/@kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/ Website: https://kevinfollonier.com/ DISCLAIMER The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome. 0:00 Introduction 1:55 Coffee & Swiss People Discussion 3:36 Is Hunter The ADHD Guy, The Operator, Or A Mix Of Them Both 7:28 Partnerships: @JupiterExchange @KASTxyz 8:08 How Hunter’s Relationship With Avichal Led To Bitwise’s Creation 11:28 The Advantages Of Being Based In San Francisco 17:56 Why Will Crypto Eat Capital Markets In The Next 12 Months 21:22 Key Trends Within Institutions That Keep Hunter Optimistic About Crypto’s Future 24:19 Partnerships: @Ethena @sumsub 25:21 Hunters Response To “I Missed The Bitcoin Opportunity” 30:17 Hunter’s Thoughts On Thinking Exponentially About Crypto’s Growth  35:58 How Are People Underestimating Bitcoins Usage Over The Next 10 Years 38:24 Crypto Is Creating A New Class That Thinks Differently About Money, Explained 46:17 Partnerships: @Trezor @BitwiseInvest 47:01 What’s Relevant For 25-50 Year Old Investors who Aren’t Crypto Savvy 52:02 Why You Should Watch When Shift Happens 57:31 Closing Thoughts
About When Shift Happens Podcast
When Shift Happens Podcast

When Shift Happens Podcast

By Kevin Follonier

I sit down every week with the most based people in crypto. My goal is to create a safe space to have the deepest and most real conversations with the biggest builders and investors in the industry, as well as to help educate the mainstream people, politicians, celebrities and big Web2 entrepreneurs coming into Web3. Hopefully this platform does its little part in onboarding as many people as possible into the incredible world of opportunities that Web 3 offers, while staying true to crypto’s core values and ethos. Thank you for watching.