The memecoin $USELESS is gaining significant mainstream attention following an announcement that it will appear on Atlético Madrid's jerseys for an upcoming match against FC Barcelona after winning a Kraken trading competition. Sentiment is highly bullish, with the author suggesting the asset is attractive at a $30 million market cap due to its strong narrative and increasing visibility. The post identifies a potential trading opportunity across short, mid, and long-term timeframes leading up to and after the high-profile football match.