Investors should consider focusing on established leaders like PEPE or emerging lower-cap outperformers like USELESS in trending sectors, rather than solely chasing the lowest market cap assets. USELESS (around $100M market cap) showed a 60% pump in the first 48 hours of the year, outperforming many smaller memecoins and even PEPE (which pumped 50% and added $1B market cap). This suggests that betting on strong trends, even in lower-cap assets with momentum, can yield significant returns.