Why Every Company Will Have a Stablecoin — and Why One L2 Isn’t Enough - Ep. 912
Why Every Company Will Have a Stablecoin — and Why One L2 Isn’t Enough - Ep. 912
220 days agoUnchainedLaura Shin
Podcast1 hr 32 min
Listen to Episode
Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

The rise of company-specific stablecoins presents a major opportunity in the underlying infrastructure, making reserve managers like BlackRock (BLK) a key long-term investment. Similarly, consider Shopify (SHOP) as it partners with Stripe to enable stablecoin payments, unlocking new global e-commerce markets. In the crypto space, avoid general-purpose Layer 2s as the market becomes commoditized and value shifts to applications and niche platforms. Instead, focus on blockchains targeting specific, high-value sectors like institutional finance. Projects like Aptos (APT) and Mantle (MNT) are positioning themselves as leaders in this "blockchain for banking" theme and warrant further research.

Detailed Analysis

Investment Theme: The Rise of Platform-Specific Stablecoins

  • The core thesis presented by Zach Abrams of Bridge (a Stripe-acquired company) is that the stablecoin market is about to fragment in a positive way. Instead of being dominated by just two major issuers (USDC and USDT), every major company, fintech, and marketplace will want to issue its own stablecoin.
  • This is enabled by platforms like Bridge's OpenIssuance, which allows businesses to create their own branded, programmable stablecoins.
  • Why would companies do this?
    • Economic Control: Companies can capture the yield generated from the reserves backing their stablecoin, rather than giving that revenue to issuers like Circle or Tether. This allows them to offer rewards or better rates to their own customers.
    • Customization & Control: Businesses can control which blockchains their stablecoin exists on, avoid surprise fees for burning/minting, and program the dollar for their specific platform's needs.
    • Risk Mitigation: Relying on only one or two issuers for a multi-trillion dollar market presents a systemic risk. A diversity of issuers de-risks the entire ecosystem.
  • The speaker believes that while USDC and USDT will remain important for DeFi liquidity and trading, the future of payments, remittances, and platform-native money will be a diverse ecosystem of interoperable stablecoins.
  • For the end-user, this complexity will be abstracted away. Moving money between platforms will seamlessly convert one company's stablecoin to another's (one-for-one) without the user even noticing.

Takeaways

  • This trend represents a potential paradigm shift away from the current stablecoin duopoly. The real investment opportunity may not be in picking the "winning" stablecoin, but in the infrastructure that enables this new ecosystem.
  • Companies that provide "stablecoin-as-a-service" platforms, treasury management, and interoperability solutions are positioned to benefit from this trend.
  • This could unlock new use cases for stablecoins in payments and fintech that are currently not economically viable due to the business models of incumbent issuers.
  • Watch for major fintechs, banks, and e-commerce platforms announcing their own stablecoins. This will be a key indicator of this trend accelerating.

Investment Theme: The L2 (Layer 2) Consolidation

  • Kenny Lee of Manta Network argues that the "L2 wars" are a fight for crumbs. There are too many (he estimates 500+) general-purpose L2s competing for a relatively small pool of crypto-native users.
  • He sees the L2 infrastructure space becoming commoditized. An early advantage, like Manta's use of Celestia (TIA) for low fees, is quickly copied, erasing any unique value proposition.
  • The future of L2s is not one chain winning, but rather a landscape of:
    • Application-Specific Chains: L2s built for a single, successful application (e.g., dYdX).
    • Vertical-Specific Chains: L2s that focus on a specific niche like DeFi, entertainment, or RWAs (Real-World Assets).
    • Horizontal Scaling: Successful applications may exist on multiple L2s to handle massive user loads, similar to how web applications use multiple cloud servers.
  • The speaker believes that simply building L2 infrastructure is no longer enough. The real opportunity is in building the applications that will bring the next wave of users on-chain.

Takeaways

  • Investors should be cautious about investing in general-purpose L2s that lack a clear differentiator or a strong, unique ecosystem.
  • The value in the L2 space may accrue to the applications built on top of them, rather than the L2 tokens themselves, or to L2s that become synonymous with a specific killer app or vertical.
  • Look for L2s that are either successfully attracting and retaining a large user base through unique applications or are pivoting to an application-specific model.
  • The thesis suggests a potential consolidation period where many L2 projects may fail or be forced to pivot, as Manta Network is doing.

Manta Network (MANTA)

  • Manta Network is undergoing a major strategic pivot. After starting as an L1 on Polkadot, pivoting to a general-purpose L2 on Ethereum, they are now shifting focus again.
  • The team realized that competing as a general-purpose L2 is a losing battle due to market commoditization.
  • The new focus will be on the application layer. They are moving away from just building infrastructure to building products that can directly acquire users and generate revenue.
  • The hinted direction is building "new age financial tooling" for institutional customers. More specific details are expected in the coming weeks.

Takeaways

  • MANTA is in a transitional phase. The investment thesis is no longer about it being a faster, cheaper L2.
  • The project's future success now depends entirely on the success of its upcoming application-layer products for institutions.
  • This is a high-risk, high-reward pivot. Investors should pay close attention to the upcoming announcements detailing these new "financial tools" to evaluate their potential product-market fit and competitive advantage.

BlackRock (BLK)

  • BlackRock was explicitly mentioned as the primary partner that Bridge uses to manage the U.S. Treasury reserves backing the stablecoins created on its OpenIssuance platform.
  • This is a significant role, as Bridge's platform is designed to power potentially hundreds or thousands of new, company-specific stablecoins.

Takeaways

  • This reinforces BlackRock's deepening integration into the core infrastructure of the digital asset economy.
  • Beyond its Bitcoin ETF, BlackRock is positioning itself as a trusted custodian and asset manager for the foundational layer of the tokenized economy (stablecoin reserves). This represents a significant, long-term bullish catalyst for its digital asset strategy.

Shopify (SHOP)

  • Shopify was mentioned as part of a major agreement with Stripe and Bridge to enable crypto payments.
  • The goal is to allow Shopify merchants in countries with difficult fiat payment rails to accept payments and sell goods globally using stablecoins.
  • This is seen as a way to unlock new markets for Shopify and its sellers, bringing more of the global economy online.

Takeaways

  • This partnership is a significant step in real-world stablecoin adoption for e-commerce.
  • It positions Shopify to benefit from the growth of the digital asset economy by expanding its total addressable market to sellers and buyers in emerging markets who are underserved by traditional finance.

Aptos (APT)

  • Mentioned in a sponsor segment as "the no-compromise infrastructure for global financial markets."
  • Key attributes highlighted were:
    • Fast, reliable, and 100x more cost-efficient than other blockchains.
    • Sub-second finality and fees less than a tenth of a cent.
    • The chain of choice for institutions like BlackRock, Franklin Templeton, and NBCUniversal.
    • Over $720 million in real-world assets (RWAs) tokenized on-chain.

Takeaways

  • Aptos is positioning itself as a high-performance blockchain built for institutional and enterprise use cases, particularly in finance.
  • The explicit mention of major institutions like BlackRock and the significant amount of tokenized RWAs suggest strong traction in a high-value sector.
  • Investors interested in the "institutional adoption" narrative may find APT to be a relevant project to research further.

Mantle (MNT)

  • Mentioned in a sponsor segment as pioneering "blockchain for banking."
  • The UR access layer is designed to transform Mantle Network into a purpose-built platform for financial services.
  • The ecosystem is focused on payments, trading, and assets, with all economic activity designed to drive value back to MNT token holders.

Takeaways

  • Mantle is carving out a specific niche focused on bridging Traditional Finance (TradFi) and Web3.
  • The focus on "blockchain for banking" suggests a strategy centered on high-value financial applications rather than general-purpose use.
  • The value accrual mechanism, where on-chain activity is captured by the MNT token, is a key point for potential investors to understand and evaluate.
Ask about this postAnswers are grounded in this post's content.
Episode Description
This week on Unchained, we’ve got a double-header. First, Zach Abrams, CEO of Bridge (acquired by Stripe), unveils Open Issuance, a platform designed to let any company launch its own stablecoin. He explains why the stablecoin duopoly is ending, why fragmentation won’t slow adoption, and how stablecoins could pair with AI to reshape global money movement. Then, Kenny Li, co-founder of Manta Network, joins to reveal why Manta is pivoting away from being just another L2. He argues that the scaling wars are oversaturated, that mercenary users make infra battles a fight for crumbs, and that the real prize is at the application layer. Thank you to our sponsors! Mantle Aptos Guests: Zach Abrams, Co-Founder and CEO of Bridge Kenny Li, Co-Founder and Core Contributor of Manta Network Links: Unchained:  How New Stablecoin Startup Bridge Got Acquired by Stripe for $1.1B MetaMask Stablecoin mUSD Goes Live Why JPMorgan and Shopify Are Rolling Out New Products on Ethereum Layer 2 Base Tempo Launch Announcement: The Blockchain Designed for Payments Learn more about your ad choices. Visit megaphone.fm/adchoices
About Unchained
Unchained

Unchained

By Laura Shin

Crypto assets and blockchain technology are about to transform every trust-based interaction of our lives, from financial services to identity to the Internet of Things. In this podcast, host Laura Shin, an independent journalist covering all things crypto, talks with industry pioneers about how crypto assets and blockchains will change the way we earn, spend and invest our money. Tune in to find out how Web 3.0, the decentralized web, will revolutionize our world. Disclosure: I'm a nocoiner.