Uneasy Money: Why Crypto Still Can't Overcome Its ICO Struggles
Uneasy Money: Why Crypto Still Can't Overcome Its ICO Struggles
106 days agoUnchainedLaura Shin
Podcast1 hr 17 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Based on the analysis, the outlook for Cosmos (ATOM) is bearish due to a loss of developers to competing ecosystems. Investors should be cautious with the ATOM token as it faces significant headwinds from the dominant EVM (Ethereum Virtual Machine) ecosystem. Exercise extreme caution with Initial Coin Offerings (ICOs) and projects heavily promoted by influencers (KOLs), as demonstrated by the near-total collapse of the Trove (TROVE) token. Sudden pre-launch pivots and opaque fund handling are major red flags to watch for in new projects. Ultimately, the analysis suggests focusing on established ecosystems with strong network effects rather than chasing high-risk, influencer-driven narratives.

Detailed Analysis

Trove Token (TROVE)

  • The Trove ICO is presented as a case study of a failed token launch. The project aimed to create a perpetual futures market for real-world assets (RWAs) and collectibles like Pokemon cards and CS:GO skins.
  • The project raised $11.5 million in a public token sale that was oversubscribed. However, the team reportedly did not refund all the excess funds.
  • Right before the Token Generation Event (TGE), the project announced a pivot from Hyperliquid to the Solana blockchain, which was seen as a "weird" move.
  • The token launched at a price below the ICO price and then immediately crashed, going down 98% in the first 15 minutes. The fully diluted valuation (FDV) dropped to around $1 million.
  • The launch failure is attributed to either an outright scam or complete incompetence, with speculation that a massive portion of the token supply (20-40%) was given to a market maker who immediately dumped it on the market.
  • Trove also ran a large marketing campaign paying Key Opinion Leaders (KOLs) to post positive content. Some KOLs were reportedly instructed not to disclose that it was a paid promotion, and many later apologized after the token's collapse.

Takeaways

  • Extreme Caution on ICOs: The Trove incident highlights the immense risks of participating in Initial Coin Offerings, even when they seem oversubscribed and have significant hype. The structure of these sales can be highly extractive.
  • Red Flags to Watch:
    • Last-minute pivots: A sudden change in blockchain or strategy right before launch (like Trove's move to Solana) is a major warning sign.
    • Opaque fund handling: Unclear processes for handling oversubscriptions and refunds should be viewed with suspicion.
    • Aggressive, undisclosed KOL marketing: If an overwhelming number of influencers are promoting a project without dissent or disclosure, it's likely a coordinated paid campaign, not organic interest.
  • Product Idea vs. Execution: While the idea of creating derivatives for collectibles has potential, the execution is what matters. The discussion emphasizes that turning illiquid assets into perpetual futures is an extremely difficult technical problem, prone to oracle manipulation. Investors should be skeptical of teams claiming to have easily solved this.

Investment Theme: ICOs & Influencer (KOL) Marketing

  • The podcast heavily criticizes the current state of token launches, noting that the crypto space has gone through cycles of ICOs and IDOs but still "cannot fucking get this right."
  • Launches are often structured in a way that causes the token to "blow up immediately" after launch, hurting retail investors.
  • Key Opinion Leaders (KOLs) are described as largely untrustworthy. They are often paid to promote projects, and if that is the only positive signal for an investment, it's a major red flag.
  • The "anti-VC meta" is discussed, where retail investors, frustrated with Venture Capital-backed projects that have low floats and high valuations, turn to alternatives like ICOs or meme coins. However, these alternatives often have even worse outcomes, with developers taking 99.9% of the value.
  • The lack of a professional underwriting process (like a JP Morgan or Goldman Sachs in traditional finance) means token founders without the right advisors are almost guaranteed to fail or create a disastrous launch.

Takeaways

  • Distrust Influencer Hype: Do not base investment decisions on influencer or KOL promotions. The transcript suggests that when 95% of KOLs agree on something, it's a "crazy paid campaign that is being run on you."
  • Look for Professionalism: A lack of experienced advisors or a clear, professional launch plan is a sign of extreme risk. The hosts suggest that a good VC or advisor on the cap table could have prevented the Trove disaster.
  • "InfoFi" is Dead: The "InfoFi" meta on X (formerly Twitter), where users were paid to generate engagement, was "nuked" by the platform. This model of incentivizing engagement proved to be unsustainable and primarily generated noise and spam, not value.

Investment Theme: Decentralized Social (DeSo)

  • Farcaster, a decentralized social network, is handing over its protocol and apps to Nainar, one of its infrastructure builders.
  • Farcaster had previously raised $150 million from top VCs like Paradigm and Andreessen Horowitz (a16z). The hosts view this as a "worthwhile swing" on a potentially massive market, not a dumb investment, despite the outcome.
  • The core challenge for DeSo platforms is overcoming the powerful network effects of established players like X. Trying to be "Twitter for a niche audience" is a losing strategy that creates echo chambers.
  • The hosts believe that tokenization could unlock the value of influence, which they see as a potential trillion-dollar market that only crypto can enable.
  • The ability to seamlessly tip or pay creators directly on-platform (peer-to-peer electronic cash) is highlighted as a key innovation that crypto enables for social media.

Takeaways

  • High-Risk, High-Reward Sector: Investing in decentralized social media is a venture-style bet. The chance of success is low, but a winner could be enormous. It's not a space for conservative investors.
  • Innovation is Key: The future of social media will likely involve new incentive structures enabled by crypto, such as direct, low-fee creator payments. Projects that simply copy existing models on a blockchain are unlikely to succeed.
  • Cost of Innovation is Decreasing: While Farcaster required a $150 million investment, the hosts predict that AI and better tooling will allow small teams to build and launch new social networks for a fraction of the cost, potentially leading to more experimentation and a viral breakout app.

Cosmos (ATOM)

  • The sentiment around the Cosmos ecosystem is bearish. It's described as being in a "horrible, horrible, uncanny valley trough of despair."
  • The main issue is that Cosmos is losing builders to other ecosystems, particularly EVM-compatible L1s and L2s.
  • The move of dYdX to a Cosmos app-chain is cited as a negative example, where activity "fell off a cliff" after the migration.
  • While the technology is considered usable, it has failed to gain significant traction and network effects compared to the EVM world, which benefits from vast tooling, infrastructure, and interoperability.

Takeaways

  • Network Effects are Winning: The EVM (Ethereum Virtual Machine) ecosystem's dominance makes it very difficult for non-EVM chains like Cosmos to compete for developers and users. The switching costs and lack of familiar tooling create a massive uphill battle.
  • Ecosystem Risk: When investing in a Layer 1 blockchain, consider the health of its developer and user ecosystem. A chain that is actively losing builders, like Cosmos is portrayed to be, faces significant headwinds.

Bitcoin (BTC)

  • The price action (PA) was described as "wild," with mentions of prices fluctuating between $87k and $90k (note: the specific asset being discussed at this price point is unclear, but the context implies a major crypto asset).
  • A "scam wick" was mentioned, causing PTSD for one of the hosts, highlighting the market's volatility and susceptibility to manipulation.
  • Address poisoning, a type of scam, is noted to exist on Bitcoin, though it's considered less effective than on account-based chains like Ethereum.
  • In a discussion about the Paradex exchange rollback, it was mentioned that a database migration error caused the price of Bitcoin to go to zero on their platform, necessitating the rollback.

Takeaways

  • Market Volatility: The discussion serves as a reminder of the extreme short-term volatility and potential for manipulative price movements ("scam wicks") in the crypto market.
  • Platform Risk is Real: Even for a robust asset like Bitcoin, the specific platform or exchange you use can introduce unique risks, as demonstrated by the Paradex incident where a technical error temporarily wiped out its value on that specific venue.

Pudgy Penguins

  • Luca, the CEO of Pudgy Penguins, is a co-host on the podcast.
  • The discussion touches on the physical Pudgy Penguin trading cards, with one host trying to complete a "foil set."
  • The idea of creating a perpetual futures market (perp) for a rare Pudgy Penguin collectible was brought up.
  • However, the hosts conclude that creating a perp on an illiquid NFT floor price is extremely challenging and prone to manipulation. One host notes, "I could go right now and put a couple hundred ETH into the floor price of Pudgy's and probably raise the floor price by like... 20, 25%."

Takeaways

  • NFTs as an Asset Class: The conversation shows the growing financialization of high-value NFT collections like Pudgy Penguins, moving from simple collectibles to assets being considered for complex financial products.
  • Beware of Illiquid Derivatives: Investors should be extremely cautious of derivatives (like perpetual futures) based on illiquid assets like NFTs. The underlying oracles are easy to manipulate, which can lead to massive losses for traders.

Energy Network (Energy Dollar)

  • This was mentioned as part of a sponsor message.
  • The Energy Network is described as a decentralized grid to balance energy supply and demand.
  • Energy Dollar is the native token of the network. The ad states that as global electricity needs grow, the demand for the network may increase.
  • The ad includes a disclaimer: "The value of energy dollars may fluctuate."

Takeaways

  • Sponsored Content: This is not an editorial recommendation from the podcast hosts but a paid advertisement. Investors should treat it as such and conduct their own thorough research. The project is positioned as a play on the growing demand for energy infrastructure.
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Episode Description
Thank you to our sponsors! Fuse: The Energy Network MultiChain Advisors Trove Markets crashed at launch after a hyped ICO. X has pulled the plug on the InfoFi meta. Farcaster has been absorbed. In this packed Uneasy Money episode, hosts Luca Netz, Kain Warwick and Taylor Monahan delve into how Trove's crash suggests that crypto's ICO struggles persist. Kain suggests X's move to block out InfoFi applications is “bullish” for the platform and the crew explores what's next for decentralized social media along with the takeaways from Farcaster's run. They also discuss the pervasiveness of wallet poisoning scams, why Cosmos is struggling despite its good tech and why Paradex's rollback suggests that crypto's “code is law” ethos may be dying out. Don't miss out on how Luca nearly got wrapped up in the Trove drama and Tay's tips to spot suspicious projects. Plus, why Kain thinks two people building with AI could succeed where Farcaster failed. Hosts: Luca Netz, CEO of Pudgy Penguins Kain Warwick, Founder of Infinex and Synthetix Taylor Monahan, Security at MetaMask Links: Uneasy Money: ICOs Are Back and Why Airdrops Are Instantly Dumped X Bans Incentivized Posting Apps, Prompting Shakeup in Crypto Engagement Platforms Linda Xie on How Mini-Apps Are Helping Farcaster Take on Web2 Social Media Ethereum Sets New Activity Record as Network Upgrades Pay Off Paradex Rollback Raises Hard Questions After Pricing Glitch Triggers Liquidations Learn more about your ad choices. Visit megaphone.fm/adchoices
About Unchained
Unchained

Unchained

By Laura Shin

Crypto assets and blockchain technology are about to transform every trust-based interaction of our lives, from financial services to identity to the Internet of Things. In this podcast, host Laura Shin, an independent journalist covering all things crypto, talks with industry pioneers about how crypto assets and blockchains will change the way we earn, spend and invest our money. Tune in to find out how Web 3.0, the decentralized web, will revolutionize our world. Disclosure: I'm a nocoiner.