Lessons From A Successful Tokenization Project & What Market Structure Reveals About Trump-Linked WLFI’s False Promises: Bits + Bips - Ep. 986
Lessons From A Successful Tokenization Project & What Market Structure Reveals About Trump-Linked WLFI’s False Promises: Bits + Bips - Ep. 986
140 days agoUnchainedLaura Shin
Podcast1 hr 3 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Watch for Figure Technologies' on-chain stock offering in January, underwritten by Goldman Sachs and Morgan Stanley, as a pioneering event in blockchain-based equity. The launch of Figure's Hastra platform on Solana is a bullish signal for SOL, showcasing its growing utility for real-world asset (RWA) tokenization. Established banks like JPMorgan (JPM) are also aggressively entering the space, aiming to build a new payment rail on public blockchains that could compete with Visa. Conversely, investors should exercise extreme caution with World Liberty Financial (WLFI) due to significant centralization and regulatory risks that contradict its DeFi claims. The overarching theme is that successful tokenization requires focusing on large-scale, standardized assets to create real efficiency and liquidity.

Detailed Analysis

Figure Technologies & Provenance Blockchain (HASH)

  • Figure Technologies is a financial technology company that has successfully tokenized Home Equity Lines of Credit (HELOCs) on its own blockchain, Provenance.
  • Business Model: They originate, aggregate, and securitize HELOCs entirely on-chain. This has created massive efficiencies.
    • It costs them less than $1,000 to originate a mortgage, compared to the industry standard of $13,000.
    • This cost advantage allows them to profitably serve the market for mortgages under $300,000, which the CEO describes as a "greenfield" opportunity that traditional lenders couldn't serve profitably.
  • Adoption: Over 250 partners, including 10 of the top 20 U.S. mortgage companies, use their technology.
  • Financials: The CEO mentioned a highly profitable recent quarter ($160 million in revenue, $90 million in net income), attributing the high margins directly to blockchain efficiencies.
  • Future Plans: The company plans a "second IPO" in January, which will be a secondary offering of Figure stock issued and traded natively on the blockchain. This aims to bypass traditional market infrastructure like the DTCC and NASDAQ. The offering is being underwritten by Goldman Sachs and Morgan Stanley.
  • Provenance Blockchain (HASH): This is the public blockchain Figure built for its operations.
    • HASH is the utility token of the network.
    • Figure currently holds 20% of the HASH token supply and plans to burn more to further decentralize the network, aiming for a holding of ~10%.

Takeaways

  • Figure represents a successful, real-world application of blockchain technology (tokenization) that is generating significant profit and disrupting a major market (mortgages).
  • The upcoming on-chain offering of Figure stock is a major event to watch. It could set a precedent for other companies to issue and trade their equity directly on a blockchain, potentially disrupting exchanges like NASDAQ and clearing houses like the DTCC.
  • The company's focus on the sub-$300,000 mortgage market gives it a unique competitive advantage and a large, underserved addressable market.
  • The involvement of major banks like Goldman Sachs and Morgan Stanley as underwriters lends significant credibility to Figure's on-chain equity plans.

Solana (SOL)

  • Figure has launched a DeFi (Decentralized Finance) platform called Hastra on the Solana blockchain.
  • Mechanism: The platform allows users to access yield-generating products tied to Figure's real-world loans. This activity on Solana is directly helping to lower mortgage rates for U.S. consumers by providing a new, efficient source of capital.
  • Ecosystem Integration: The staking tokens from Hastra can be used in the broader Solana DeFi ecosystem on platforms like Camino and Radium.

Takeaways

  • This is a bullish signal for the Solana ecosystem, demonstrating its use for sophisticated, real-world asset (RWA) applications beyond typical crypto trading.
  • The integration shows how capital from the global DeFi market (specifically non-U.S. investors on Solana) can be channeled to impact traditional U.S. financial markets, like lowering mortgage costs.
  • Investors in SOL should see this as a positive development, as it adds tangible, real-world utility to the network, potentially driving more activity and demand.

Wall Street Banks (JPMorgan, Goldman Sachs, Morgan Stanley)

  • The podcast highlights that major Wall Street banks are moving aggressively and innovatively into the blockchain space. The guest suggests they are currently doing "much more innovative and disruptive work" than crypto-native companies like Coinbase.
  • JPMorgan (JPM):
    • Is moving its JPM Coin from a private blockchain to Base (a public Layer 2 network) and likely to the Ethereum mainnet.
    • Their goal is to build a new payment rail that could compete directly with Visa and Mastercard, which is described as a "terrifying idea" for smaller regional banks.
  • Goldman Sachs (GS) & Morgan Stanley (MS):
    • Are underwriting Figure's on-chain stock offering, signaling their readiness to engage with new blockchain-native capital markets.
    • Goldman Sachs is already using the Provenance blockchain for loan warehousing, finding it reduces risk and operational overhead compared to the traditional spreadsheet-based process.

Takeaways

  • The narrative that "the suits are coming" to crypto is materializing. Investors should pay attention to the blockchain initiatives of large, established financial institutions, as they have the resources and client networks to scale these technologies rapidly.
  • JPM's move to create its own payment rail is a significant long-term strategic play that could disrupt the multi-trillion dollar payments industry and pose a major threat to regional banks that don't adapt.
  • The collaboration between these banks and Figure validates the efficiency and security of blockchain for complex financial processes, suggesting broader adoption is likely.

World Liberty Financial (WLFI)

  • WLFI is a high-profile, Donald Trump-linked crypto project that claims to be a DeFi platform.
  • The discussion presents a highly skeptical and bearish view of the project's claims of decentralization.
  • Centralization Red Flags:
    • Insider Ownership: The Trump family and insiders control a vast majority of the tokens. The proposed Clarity Act for crypto regulation has a bright-line test that a project is likely centralized if insiders own more than 20%.
    • Governance Control: The project's fine print allegedly gives insiders the right to overrule community governance votes.
    • Unilateral Action: The project team froze millions of dollars worth of WLFI tokens belonging to an early investor, Justin Sun, demonstrating centralized control over user assets. This is the antithesis of how a true DeFi protocol should operate.

Takeaways

  • High Risk: WLFI carries significant regulatory and centralization risk. The project's structure appears to be in direct conflict with the principles of DeFi and proposed U.S. crypto regulations.
  • "DeFi Theater": The project is presented as an example of "DeFi theater"—using the language of decentralization for marketing while maintaining centralized control.
  • Investors should be extremely cautious. If market structure legislation passes as discussed, WLFI could be classified as a centralized entity and its token as a security, leading to significant legal and operational challenges that could negatively impact the token's value.

Investment Theme: Tokenization / Real World Assets (RWA)

  • The core theme is that successful tokenization is difficult but transformative when done right.
  • Key to Success: The guest argues that success requires a long-term vision and a willingness to accept lower profits initially to build a liquid market. Figure had to turn down offers from firms willing to pay more not to use the blockchain in the early days.
  • Why Most RWA Projects Fail: Many projects fail because they tokenize illiquid assets (like a single office building or private stock) and expect liquidity to magically appear. True liquidity requires a large volume of standardized, homogenous assets (like Figure's HELOCs) and a real reason for a secondary market to exist.

Takeaways

  • When evaluating an RWA project, look beyond the hype. Ask critical questions:
    • Is the underlying asset homogenous and standardized?
    • Is there a natural reason for a liquid secondary market to develop?
    • Does the project have a long-term plan to build the ecosystem, or is it just a one-off issuance?
  • Figure's model for tokenizing credit is a proven playbook. Investors should look for other projects applying similar principles to other large, standardized credit markets (e.g., auto loans, student loans).
  • The real value of tokenization is not just putting an asset on a blockchain; it's in the end-to-end efficiencies gained across origination, servicing, and secondary trading, which ultimately leads to higher profits and lower costs for consumers.
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Episode Description
In this double-header episode of Bits + Bips, Steven Ehrlich first speaks with Figure CEO Mike Cagney about why most tokenization projects fail, how Figure built an onchain mortgage replacement, and why he believes big banks may now be leading blockchain innovation. Then, Jason Brett joins the show to explain how an upcoming crypto market structure bill could expose President Trump’s World Liberty Financial as centralized, and why that matters for DeFi, regulation, and the industry’s credibility. Sponsors: Uniswap Mantle Host: Steve Ehrlich, Executive Editor at Unchained Guests: Mike Cagney, Co-founder and CEO of  Figure Technology Solutions Jason Brett, Former Banking Regulator With FDIC Links: Unchained: Inside Robinhood’s Big Super App Plan: ‘There’s Still a Lot of Work to Be Done’ Coinbase Launches Stock Trading and Prediction Markets How the GENIUS Act Creates a Built-In Advantage for Banks and Deposit Tokens Learn more about your ad choices. Visit megaphone.fm/adchoices
About Unchained
Unchained

Unchained

By Laura Shin

Crypto assets and blockchain technology are about to transform every trust-based interaction of our lives, from financial services to identity to the Internet of Things. In this podcast, host Laura Shin, an independent journalist covering all things crypto, talks with industry pioneers about how crypto assets and blockchains will change the way we earn, spend and invest our money. Tune in to find out how Web 3.0, the decentralized web, will revolutionize our world. Disclosure: I'm a nocoiner.