Companies Are Competing to Bring Crypto to the Masses. Who Is Best Positioned? - Ep. 889
Companies Are Competing to Bring Crypto to the Masses. Who Is Best Positioned? - Ep. 889
261 days agoUnchainedLaura Shin
Podcast1 hr 16 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Robinhood (HOOD) is a high-conviction investment, viewed as a "dark horse" positioned to win in crypto due to its exceptional product team and user experience. Investors should monitor the adoption of its on-chain features, as this is a primary catalyst for growth. In contrast, Coinbase (COIN) is best evaluated as a foundational financial institution, with its value derived from its role in major deals like the USDC stablecoin rather than its consumer application. The key investment theme is that value will be captured by companies building the best user-facing applications on top of stablecoins. The struggles of PayPal's (PYPL) stablecoin highlight a significant opportunity for more nimble, product-led companies to dominate this space.

Detailed Analysis

Phantom (Crypto Wallet)

  • Context: Phantom, a popular crypto wallet primarily on the Solana ecosystem, was heavily praised throughout the episode, with guest Luca Netz calling himself a "super fan" and stating he would "love to buy some phantom secondary" shares.
  • Strategic Position: Phantom is described as a "middle layer" business, sitting between the user and the blockchain. This is considered the most strategic and profitable position in crypto because they own the user interface and can "capture all of the value" from on-chain activities without leakage.
  • Product Strength: It is repeatedly called the "best in class product" with one of the "best zero to one" user onboarding experiences in crypto. Its success is attributed to simply building a better product than its competitors, which caused users to flock to it.
  • Future Opportunities: The speakers believe Phantom is perfectly positioned to replicate the business models of successful fintech companies (like PayPal or Zelle) but on a global, borderless scale using blockchain rails.
    • They could easily launch new, profitable business lines like a token launcher or their own stablecoin and plug them directly into their existing user base.
    • The guest suggested a major growth opportunity would be getting the Phantom wallet pre-installed on phones, especially in emerging markets.

Takeaways

  • Bullish Sentiment: The sentiment towards Phantom is overwhelmingly bullish. It's viewed as a top-tier, product-led company in a highly strategic position to capture future growth in crypto adoption.
  • Investment Insight: While Phantom is a private company, the discussion highlights the immense value of "middle layer" infrastructure—specifically user-friendly wallets that control the user experience. Investors should watch for companies that own the primary user relationship, as they are positioned to monetize various crypto trends (DeFi, payments, trading) effectively. Phantom is seen as a potential candidate for a future IPO or a major acquisition target.

Robinhood (HOOD)

  • Context: Robinhood was identified as a "real dark horse" and a major contender for bringing crypto to the masses. It is seen as a primary competitor to crypto-native companies.
  • Core Strength: Its primary strength is its product team, which was described as "incredible" and "one of the best fintech product teams of all time." The user experience is seen as robust, deep, and far superior to competitors like Coinbase for many functions.
  • Competitive Edge: Robinhood is considered a product-led company, similar to Phantom, which contrasts with Coinbase's perceived identity as a financial services/deal-making company. This product focus makes them a significant threat in the race for user adoption.
  • Target Audience: They are seen as successfully capturing the "hearts and minds and trust of the younger generation," which is increasingly viewing trading as a form of entertainment.

Takeaways

  • Bullish Sentiment: The speakers are very bullish on Robinhood's potential to become a dominant player in the crypto space due to its exceptional product development capabilities and existing user base.
  • Actionable Insight: Robinhood's strength in product design gives it a powerful edge in attracting and retaining retail users. As they continue to expand their on-chain offerings (like their own chain and tokenized stocks), they could capture significant market share from more crypto-native platforms. Investors should monitor the adoption of Robinhood's crypto features, as success here could be a major growth driver for HOOD.

Coinbase (COIN)

  • Context: Coinbase was discussed as a major incumbent, but with significant weaknesses, particularly in product innovation.
  • Strengths vs. Weaknesses:
    • Strength: Coinbase's core competency is identified as deal-making and financial services, not product development. The speakers suggest Coinbase should lean into being the "JP Morgan of crypto," leveraging its brand, regulatory standing, and deal flow (like the USDC partnership).
    • Weakness: The product experience is considered not "as good as it should be" and lags behind competitors like Robinhood. Past product launches, like the NFT marketplace, were cited as examples of misses.
  • Future Direction: The Base app, led by Jesse Pollack, is seen as Coinbase's first real attempt at creating a strong, product-focused retail application. While Jesse is highly regarded, the speakers are skeptical that one person can change the company's core DNA. The recommendation was for Coinbase to acquire innovative product teams (M&A) rather than trying to build everything in-house.

Takeaways

  • Mixed Sentiment: The sentiment is mixed but leans cautiously bearish on Coinbase's ability to win the product war. However, they are bullish on its potential if it focuses on its core strengths as a financial institution and deal-maker.
  • Actionable Insight: Investors should evaluate COIN not as a nimble tech startup but as a foundational financial institution for the crypto economy. Its value may come more from its role as a custodian, prime broker, and partner in major deals (like stablecoins) rather than from having the single best consumer-facing app. The success or failure of the Base ecosystem will be a key indicator of their ability to pivot towards a product-led growth model.

Stripe (Private)

  • Context: Stripe was highlighted as a very interesting and powerful potential player in the crypto space, especially in payments.
  • Key Advantage: Stripe's biggest advantage is its massive distribution network with merchants. The speakers believe the biggest hurdle for crypto payments is merchant acceptance, and Stripe is perfectly positioned to solve this problem.
  • Strategic Moves: Their acquisitions of Privy (wallet technology) and Bridge (stablecoin infrastructure) are seen as moves that significantly accelerate their roadmap and add "fuel to the fire."
  • Potential Impact: If Stripe decides to "flip a switch" and process its vast payment volume through stablecoins, it would be a "tidal wave" that would be very difficult for any other player to compete with on sheer volume.

Takeaways

  • Bullish Sentiment: The outlook for Stripe's entry into crypto is extremely bullish. They are seen as having the potential to be the single most important player in making crypto payments mainstream.
  • Investment Insight: Stripe is a private company, but its actions are a major indicator for the entire payments sector. Its deep integration of crypto could validate the use case for stablecoin payments at a massive scale, benefiting underlying stablecoins (USDC) and blockchain networks. This move could also put significant competitive pressure on public payment companies like PayPal (PYPL).

Stablecoins (USDC, USDT, PYUSD)

  • Context: Stablecoins are seen as the critical missing piece for mass adoption, providing on-chain dollars that everyday people can use.
  • USDC (Circle): Praised for its branding. The name "US Dollar Coin" is seen as a massive advantage in building trust. The partnership with Coinbase is a prime example of a successful deal.
  • USDT (Tether): Mentioned as a key player in payments, especially from a "broader non-US centric view." Its dominance in emerging markets is a key factor.
  • PYUSD (PayPal): PayPal's stablecoin effort was described as a "fumble." Despite being an early mover, their stablecoin (PYUSD) has failed to gain significant market share, which is seen as proof that large incumbents struggle to innovate and pivot effectively in crypto.
  • The Big Opportunity: The speakers believe the ultimate "golden North Star" for stablecoins is creating a global, borderless peer-to-peer payment app that replicates and disrupts incumbents like Zelle, Cash App, and PayPal. This is viewed as a "hundred billion dollar business opportunity."

Takeaways

  • Bullish on the Sector: The overall sentiment for the stablecoin sector is extremely bullish, viewing it as the gateway for the next wave of users.
  • Actionable Insight: The "stablecoin wars" are a key theme. While USDT dominates globally and USDC has strong institutional and brand trust, the real prize is in building the consumer application layer on top of them. Investors should look for companies (like Phantom or Robinhood) that are building seamless user experiences for sending and receiving stablecoins, as this is where massive value could be created. The failure of PYUSD serves as a cautionary tale for slow-moving incumbents.

Other Notable Mentions

World Liberty Financial (Private)

  • Context: Mentioned by Luca as a "dark horse" that is "running the right playbook."
  • Thesis: They are praised for their "anchor style thesis" (referring to a model that offers yield, but presumably without the fatal flaws of Terra/Luna) and their focus on owning a consumer layer that "feels like a bank." Their USD1 stablecoin implementation was called "super ingenious."
  • Takeaway: This is a name for investors to watch in the private markets, representing the theme of building user-friendly, bank-like interfaces on top of DeFi rails.

X (formerly Twitter)

  • Context: Mentioned as a contender for the "everything app," especially with its large distribution and crypto-friendly user base.
  • Skepticism: The speakers were generally skeptical of the "everything app" thesis, believing it's a "losing proposition" unless you are already a massive global player. They argue that starting with a single killer feature is a better strategy than trying to do everything at once.
  • Takeaway: While X has the user base to be a major player, its success in crypto is not guaranteed. The "everything app" strategy is high-risk, and investors should be cautious until a clear, winning crypto product emerges from the platform.

Pudgy Penguins (NFT Collection)

  • Context: Used as an example of an intellectual property (IP) play to bring crypto to the masses.
  • Strategy: The goal is to use the "cute penguin" character to make crypto less "taboo and intimidating." By creating physical touchpoints like toys in Walmart and Target, the brand builds trust and familiarity, aiming to eventually onboard the whole family into the crypto ecosystem.
  • Takeaway: This highlights an alternative investment thesis in crypto focused on IP and culture. Rather than a direct technology or finance play, this is about building a globally recognized brand that can act as a friendly "mascot" for the entire crypto industry.
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Episode Description
Subscribe to the new Bits + Bips channels! 📺 YouTube  🎧 Podcast → Apple Podcasts, Spotify, Pocket Casts, Fountain 🐦 X / Twitter  Crypto is moving past speculation — and into the battle for mass adoption. In this episode, Phantom CEO Brandon Millman and Pudgy Penguins CEO Luca Netz join Unchained to debate who will own the next hundred million users. Will it be product-led startups, Web2 giants like X and Meta, or crypto-native apps like Phantom? From payments to trading wars to the “everything app” dream, they unpack where the real value will accrue — and why the easy money era for entrepreneurs is over. Thank you to the sponsors who make this show possible! Re  Mantle Guests: Brandon Millman, CEO and co-founder of Phantom Luca Netz, CEO of Pudgy Penguins Timestamps: 🎬 0:00 Intro 🚧 3:34 Why Brandon still thinks it’s a great time to build in crypto ⚡ 5:55 How Luca sees this moment as an “inflection point” for the industry 👥 9:36 What Brandon and Luca’s personal journeys reveal about building in Web3 🌍 18:07 Who’s best positioned to onboard the next wave of users into crypto 💸 25:05 How distribution is key and why Luca desperately wants to invest in Phantom 😀 💳 37:00 Who might win the payments race and what gives them the edge 📱 51:26 Whether Solana’s Seeker phone has any real shot at breaking through 🔗 58:32 How Robinhood might use Privy and Bridge to dominate the crypto stack ⚔️ 1:01:17 What the new crypto trading wars say about Robinhood, Coinbase, and Kraken 🤔 1:06:05 Whether Coinbase lacks a good product team 📲 1:10:36 Whether the “everything app” dream actually makes sense Learn more about your ad choices. Visit megaphone.fm/adchoices
About Unchained
Unchained

Unchained

By Laura Shin

Crypto assets and blockchain technology are about to transform every trust-based interaction of our lives, from financial services to identity to the Internet of Things. In this podcast, host Laura Shin, an independent journalist covering all things crypto, talks with industry pioneers about how crypto assets and blockchains will change the way we earn, spend and invest our money. Tune in to find out how Web 3.0, the decentralized web, will revolutionize our world. Disclosure: I'm a nocoiner.