Why The Future of Interactive Streaming Is Onchain with Jesse Pollock
Why The Future of Interactive Streaming Is Onchain with Jesse Pollock
Podcast22 min 14 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

An investment in Coinbase (COIN) is the most direct way to gain exposure to the growth of its promising Layer 2 blockchain, Base. The success of the Base ecosystem, which is being built as a foundational platform for the on-chain creator economy, represents a major long-term growth driver for COIN. Investors should monitor the growth of users and applications on Base as a key performance indicator for the stock. For those interested in higher-risk opportunities, watch for emerging creator coins built on the platform. When evaluating these, prioritize tokens with clear utility, such as tipping or content access, over purely speculative assets.

Detailed Analysis

Base (Layer 2 Blockchain)

  • The entire discussion is centered on Base, a Layer 2 blockchain developed by Coinbase. It is presented as the foundational platform for the future of the "on-chain economy," particularly for interactive streaming and creators.
  • The sentiment is extremely bullish. The guest, Jesse Pollack (who leads Base at Coinbase), and the hosts describe it as a platform that enables new types of applications and creator-fan interactions that are not possible on traditional platforms like Twitch or Kick.
  • Key features mentioned:
    • Programmable Platform: Allows developers and creators to build custom interactive experiences, such as live voting, tipping, and prediction markets directly into their streams.
    • Creator-Centric: Designed to flip the economic model so that creators capture the vast majority (e.g., 95%) of the value they create, as opposed to large centralized platforms.
    • Open Ecosystem: Creators own their content and their relationship with their audience, allowing them to plug in new tools and experiences without needing permission from a central authority.
    • The Base App: A mobile application that serves as a gateway for users to interact with the Base ecosystem. A poll was conducted during the stream asking if the Base App would become a top 10 app in the app store by the end of the year.

Takeaways

  • Ecosystem Growth: Base is positioned as a key battleground for the next generation of consumer crypto applications. Investors should monitor the growth of developers, users, and applications ("mini-apps") being built on the platform.
  • Proxy Investment: Since you cannot directly invest in the Base blockchain itself, the most direct way to gain exposure to its potential success is by investing in Coinbase (COIN), its parent company. The success of Base could be a significant long-term value driver for Coinbase.
  • Look for "Base-Native" Projects: As the ecosystem matures, new investment opportunities in tokens for projects building exclusively on Base will likely emerge. These could range from new media platforms to DeFi protocols integrated with the creator economy.

Creator Coins (Investment Theme)

  • A major theme of the discussion was the emergence of "creator coins" or "social tokens," where individual creators launch their own cryptocurrencies. The guest predicts that every creator will eventually have a coin.
  • The sentiment is bullish, but with significant caveats and risks. The conversation focuses heavily on the "right way" versus the "wrong way" to launch a creator coin.
  • Bull Case:
    • New Monetization: Creator coins can create powerful new economic models for creators, allowing them to earn more and build "creator capital markets."
    • Utility and Demand: When done right, these coins are not just for speculation. They can be integrated into a creator's world to provide real utility, such as:
      • Tipping during streams.
      • Voting on content or stream direction.
      • Staking in prediction markets related to the creator.
      • Token-gating exclusive content or access.
    • Value Accrual: The platform Zora is highlighted for its model where purchasing a creator's content (e.g., a video clip) drives demand for the underlying creator coin, creating a sustainable economic loop.
  • Risks Mentioned:
    • Stigma: There is still a negative perception around creator coins, often lumping them in with purely speculative "meme coins."
    • Lack of Utility: A coin launched without a clear purpose or integration into the creator's ecosystem is "not a recipe for success." The speakers warn against creators who just "yeet out" a coin to make quick money, noting that people have been "burned" by this.
    • Execution Risk: The space is "emergent," meaning best practices are still being figured out. Success requires a long-term, intrinsically motivated approach from the creator.

Takeaways

  • Focus on Utility: When evaluating a creator coin, the primary question should be: "What can I do with this coin?" Look for coins with multiple, clear use cases that are already integrated into the creator's platform.
  • Creator's Reputation Matters: Invest in coins from creators who have a long-term vision and a track record of building a community. The speakers emphasize that the creator's intention (to build something better vs. just make money) is a critical factor for long-term success.
  • Watch for Platform Integration: The true potential of creator coins will be unlocked by platforms like Base and Zora that provide the tools to easily integrate them into content and fan experiences. The success of these underlying platforms is a good indicator for the health of the creator coin market.
  • Upcoming Launches: The host mentioned a future "Roll-up coin" and the guest confirmed his own "Jesse coin" is in the works. Watching how these are launched could provide a blueprint for what a "well-planned" creator coin looks like.

Coinbase (COIN)

  • Context: While not discussed as a stock, Coinbase is the company behind the Base blockchain, which was the central topic of the entire episode. The guest, Jesse Pollack, is a key leader for the Base project at Coinbase.
  • Sentiment: The discussion serves as an indirect but very strong bullish case for Coinbase's long-term strategy. The company's ethos of "doing it the right way" is presented as a core advantage.
  • Strategic Importance:
    • The development of Base represents Coinbase's major push to move beyond being just an exchange and become the foundational layer for a new on-chain economy.
    • By fostering a vibrant ecosystem for creators and developers on Base, Coinbase aims to attract millions of new users to crypto and its own family of products, like the Base App and Coinbase Wallet.
    • Success in this area could create a significant and durable revenue stream from network fees and other services built on top of the platform.

Takeaways

  • Long-Term Growth Driver: The adoption and success of the Base ecosystem is a critical factor for Coinbase's future growth. Investors in COIN should view the developments on Base (e.g., number of apps, transaction volume, user growth) as key performance indicators.
  • Bet on the "On-Chain" Future: An investment in COIN is increasingly a bet that more of our digital lives—from media to finance—will move "on-chain." The company is actively building the infrastructure to facilitate this shift.
  • Competitive Advantage: Coinbase's strategy is to build a trusted, secure, and easy-to-use platform (Base) to onboard the next wave of users, differentiating itself from more decentralized or anonymous alternatives. The emphasis on "doing it right" is meant to appeal to mainstream creators and users.

Zora (Platform)

  • Context: Zora was mentioned as a key company in the on-chain creator space that is successfully integrating creator coins with actual content.
  • Sentiment: Very bullish. Zora's model was highlighted as an innovative solution to the problem of giving creator coins real utility.
  • The Model:
    • Zora's approach involves pairing a creator's main coin with their individual pieces of content (e.g., art, video clips, posts), which are also tokenized ("content coins").
    • When a fan buys or interacts with a piece of content, it directly drives demand and value back to the creator's primary coin.
    • This creates a flywheel: creating good content directly increases the value of the creator's economy.

Takeaways

  • A Model to Watch: Zora is likely a private company, so direct investment is not possible for the general public. However, its business model is a key insight for the sector.
  • Identifying Future Winners: Investors should look for other platforms or protocols that adopt a similar model, directly linking content consumption to a token's value. This "proof of utility" is what separates sustainable projects from speculative ones in the creator economy.
  • Ecosystem Component: Zora is an example of the type of application that can thrive on a platform like Base. Its success is a positive sign for the health of the broader on-chain creator ecosystem.
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Episode Description
Today we sit down with Jesse Pollak to cover: -How Base Flips the 95% Platform Tax on Creators -Control the Stream: Viewers as Remote Controllers -Creator Coins Done Right vs. Wrong -Why Mini-Apps Are the Future of Interactive Media -Building Creator Capital Markets from Scratch -The Emergence of Onchain Streaming Economies --- Website: https://therollup.co/ Spotify: https://open.spotify.com/show/1P6ZeYd... Podcast: https://therollup.co/category/podcast Follow us on X: https://www.x.com/therollupco Follow Rob on X: https://www.x.com/robbie_rollup Follow Andy on X: https://www.x.com/ayyyeandy Join our TG group: https://t.me/+8ARkR_YZixE5YjBh The Rollup Disclosures: https://therollup.co/the-rollup-discl 𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.
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