Why Every Major App Will Issue Their Own Stablecoin with Luca Prosperi from M0
Why Every Major App Will Issue Their Own Stablecoin with Luca Prosperi from M0
Podcast36 min 41 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

The stablecoin market is projected to grow 100x, creating a primary investment opportunity in the infrastructure that will connect thousands of future application-specific digital dollars. The highest conviction investment is M0 (MZERO), a protocol designed to be the core plumbing for this new financial system by allowing any application to launch its own stablecoin. M0's recent partnership to deploy the MetaMask Dollar for its millions of users is a powerful validation of its strategy. This influx of stablecoins is also a major catalyst for the DeFi sector, particularly benefiting next-generation lending protocols like Morpho. Investors should monitor other large platforms, such as the derivatives exchange Hyperliquid, as they are likely candidates to launch their own stablecoins next.

Detailed Analysis

Stablecoins (Investment Theme)

  • The guest, Luca Prosperi, believes the current stablecoin market (around $300 billion) is "ridiculously small" and is poised to grow by 100x in the coming years.
  • The future landscape will not be dominated by just one or two stablecoins like Tether (USDT) or USDC. Instead, there will be a "proliferation" where every major financial application will issue its own branded stablecoin.
  • This creates a major problem: liquidity fragmentation. If every app has its own dollar, moving value between them becomes difficult and inefficient, requiring users to constantly switch back to traditional fiat currency.
  • The core investment thesis presented is that the most valuable companies will be those that build the underlying infrastructure to connect these thousands of future stablecoins, creating a seamless, interoperable network for digital money.

Takeaways

  • Macro Bullish View: The overall stablecoin sector is presented as being in its very early stages with massive growth potential. This suggests a long-term bullish outlook on the entire digital asset space, as stablecoins are the primary lubricant for on-chain activity.
  • Focus on Infrastructure: The real opportunity is not necessarily in picking the "winning" stablecoin, but in investing in the infrastructure protocols that will power all of them. This is analogous to investing in the company that builds the pipes and railroads rather than betting on a single destination.
  • Application-Specific Dollars: Watch for major applications (wallets, exchanges, fintech apps) announcing plans to launch their own stablecoins. This trend validates the thesis and indicates which platforms are seeking to capture more value and control within their ecosystems.

M0 (MZERO)

  • M0 is the guest's company, positioned as a core infrastructure provider for the future of stablecoins. It is not a stablecoin itself, but a protocol that allows other companies to launch their own.
  • Its model is described as "stablecoins-as-a-service," which separates the two key functions of money:
    • Upstream (Issuance): Regulated financial institutions (like banks) handle the collateral and mint the stablecoin.
    • Downstream (Integration): Financial applications (like wallets or exchanges) can easily integrate and program this stablecoin into their products using only code, without needing to deal with banking APIs or complex regulations.
  • The key innovation is a shared, open-source token (M) that underpins all stablecoins launched on the protocol. This creates a unified liquidity network, solving the fragmentation problem.
  • M0 has raised $100 million from top-tier investors including Polychain Capital, Pantera Capital, and Bain Capital, indicating significant institutional belief in their long-term vision.
  • A major partnership highlighted is with MetaMask, for whom M0 is the deployer of the new MetaMask Dollar. The issuer of record for this stablecoin is Bridge, a company acquired by Stripe.

Takeaways

  • Key Infrastructure Play: M0 is presented as a fundamental, "go big or go home" bet on the future of money. An investment in M0 (if a token becomes available to the public) would be a direct investment in the thesis that all apps will issue their own interoperable stablecoins.
  • MetaMask Partnership as Validation: The collaboration with MetaMask, a wallet with 30-40 million monthly users, is a massive vote of confidence and a powerful real-world use case. It demonstrates that large, established players are actively seeking this type of solution.
  • Competitive Advantage: By creating a unified liquidity network, M0 aims to create a strong network effect. The more applications that build on it, the more valuable the network becomes for the next application, potentially creating a "winner-take-most" dynamic in this infrastructure niche.

Decentralized Finance (DeFi)

  • The massive influx of liquidity from a 100x growth in stablecoins is expected to be a powerful catalyst for the entire DeFi ecosystem.
  • Lending Markets: These are highlighted as a primary beneficiary. More stablecoins on-chain means more assets available to be used as collateral for borrowing and lending.
    • Protocols are evolving to be more "institutional friendly." The discussion contrasts older models like Aave with newer ones like Morpho, which allows for "siloed" lending markets that give institutions more control and transparency.
  • Decentralized Exchanges (DEXs): These will also see a surge in volume and utility.
    • Uniswap v4 is mentioned specifically for its "hooks" feature, which allows for greater programmability. This sophistication is crucial for integrating complex, next-generation stablecoin systems like M0.

Takeaways

  • Broad DeFi Exposure: A rising tide of stablecoins will lift all DeFi boats. Investors could gain exposure through a diversified basket of top DeFi protocols or an index.
  • Look for Evolving Protocols: The protocols best positioned to win are those adapting to the needs of institutions and sophisticated users. Look for projects that offer more control, transparency, and programmability, such as Morpho and platforms built on Uniswap v4.
  • Lending is a Core Beneficiary: As stablecoins become the dominant form of on-chain money, the demand to borrow against other assets (like ETH or BTC) using stablecoins will likely skyrocket, directly benefiting lending protocols.

Tether (USDT) & Circle (USDC)

  • These are discussed as the dominant, first-generation stablecoins.
  • Tether's strength is its immense liquidity and brand recognition, especially in emerging markets, which makes users overlook the relative lack of transparency in its reserves.
  • Circle's USDC is often used by applications, but this creates significant risk. The guest poses a scenario where a private company like Circle could decide to "switch off" or blacklist a decentralized application like the exchange Hyperliquid, giving Circle immense control.
  • The core argument is that relying on these proprietary, centralized stablecoins means giving up control and a huge amount of potential revenue (yield) on the funds held.

Takeaways

  • Counterparty Risk is Real: For applications and potentially large holders, relying on a single, centralized issuer like Circle introduces significant counterparty risk. This risk is the primary driver for applications wanting to launch their own stablecoins.
  • Potential for Market Share Dilution: While USDT and USDC are dominant now, the thesis suggests their market share will be diluted over the long term as thousands of application-specific stablecoins emerge. This is a long-term bearish consideration for the continued dominance of today's leaders.

Application-Layer Projects (MetaMask & Hyperliquid)

  • These projects are used as prime examples of the trend of applications wanting to become their own "central banks."
  • MetaMask: With 30-40 million monthly users (described as twice that of Coinbase), it is a non-custodial giant. By launching its own stablecoin (MetaMask Dollar), it aims to:
    • Control the user experience.
    • Capture the massive potential yield on user funds.
    • Reduce reliance on third parties like Circle.
  • Hyperliquid: A decentralized derivatives exchange, is cited as another example. They are exploring launching their own stablecoin for two main reasons:
    • Financial: To earn the yield on the $5-6 billion of USDC on their platform, which could amount to hundreds of millions of dollars per year.
    • Strategic: To eliminate the risk of being de-platformed by Circle.

Takeaways

  • Follow the Leaders: MetaMask is "leading the charge." Its success or failure with its own stablecoin will be a major signal for the rest of the industry.
  • Identify the Next Movers: Investors should watch other large applications that hold significant user funds (other wallets, exchanges, DeFi protocols). These are the most likely candidates to follow MetaMask's lead, creating partnership opportunities for infrastructure providers like M0.
  • Value Accrual at the Application Layer: This trend shows that significant value in the future will be captured by the applications that control user distribution, not just the underlying blockchains or token issuers.
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Episode Description
The infrastructure of money is being completely rewritten, and most people don't see it happening. In this episode, we sit down with Luca Prosperi, founder of M0, to discuss why every major app will issue their own stablecoin, how MetaMask built their own dollar without banking rails, and why we're heading from $300B to trillions in stablecoin market cap. We discuss: - Why every bank's dollar is actually different - The stablecoin fragmentation problem - How MetaMask built their own dollar without banking rails - Why apps need to control their own stablecoins - The future of non-custodial financial services - From $300B to trillions: Where stablecoins are heading Timestamps 00:00 Intro 00:53 Luca's Journey: From Traditional Finance to Crypto 06:17 Founding M0 & Raising Without a Pitch Deck 09:51 The Illusion of Dollar Fungibility 11:14 Enso Ad, Relay Ad 11:50 Stablecoin Proliferation Strategy: Why More Is Better 14:09 Upstream vs Downstream Money Infrastructure 16:55 The Fragmentation Problem Nobody Talks About 19:00 How MetaMask's USD Actually Works 21:28 MetaMask's Partnership with Bridge: The Technical Details 26:00 Talus Ad, Alvara Ad, Hibachi Ad 26:29 Will Consumers Actually Notice Blockchain Money? 28:37 Second-Order Effects of Trillions in Stablecoins 30:34 The Next Major M0 Launch 32:28 Hyperliquid's Stablecoin War: Who Wins? 34:19 Developer-Friendly Issuance: Lowering the Barrier 34:42 Closing Thoughts Website: https://therollup.co/ Spotify: https://open.spotify.com/show/1P6ZeYd... Podcast: https://therollup.co/category/podcast Follow us on X: https://www.x.com/therollupco Follow Rob on X: https://www.x.com/robbie_rollup Follow Andy on X: https://www.x.com/ayyyeandy Join our TG group: https://t.me/+TsM1CRpWFgk1NGZh The Rollup Disclosures: https://therollup.co/the-rollup-discl 𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.
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