Why Crypto Is the Next Alternative Asset Class with Hunter Horsley
Why Crypto Is the Next Alternative Asset Class with Hunter Horsley
Podcast21 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors should consider the BITW index fund as a primary vehicle to capture broad growth across the top 10 crypto assets without the risk of picking individual losers. For direct Bitcoin exposure, watch for institutional wealth managers to increase allocations toward a 5% to 10% target, which could provide a significant floor against selling pressure from crypto-native holders. Large-scale Bitcoin holders can now generate a 4% to 10% yield through non-custodial option strategies, offering a safer alternative to traditional lending platforms. In the tech sector, maintain a cautious stance on legacy SaaS names like Salesforce and CrowdStrike until there is more clarity on which specific AI applications will dominate the market. Look for "operational alpha" by investing in companies that are aggressively using AI to automate internal back-office tasks and lower engineering costs to improve their bottom line.

Detailed Analysis

Bitcoin (BTC)

• Hunter Horsley highlights that while the IBIT (BlackRock) and BITB (Bitwise) ETFs have seen historic growth, they only represent a fraction of the total market. • Supply Dynamics: There is roughly $1 trillion in Bitcoin. While ETFs hold about $60 billion, the remaining $940 billion is held by "crypto natives." • Market Sentiment: The "four-year cycle" (linked to the halving) is currently being debated. While some institutional analysts thought it was "deprecated" or over, recent price action suggests it may be a self-fulfilling prophecy driven by investor reflexivity. • Correlation with Tech: Bitcoin’s recent volatility is attributed more to a broader "liquid market cycle" rather than crypto-specific issues. Major tech stocks like Microsoft, Salesforce, and Palantir have seen 25-40% drawdowns, dragging Bitcoin down with them.

Takeaways

Watch the "Natives": Because crypto-native investors control the vast majority of the supply and are more sentiment-driven than institutions, their selling pressure can easily overwhelm ETF inflows. • Institutional Allocation Trends: While academic models suggest a 2.5% allocation, Bitwise sees practical allocations landing between 5% and 10% for large wealth management firms to make the investment "worth their time." • Long-term Outlook: Despite a rocky start to the year, Bitwise remains optimistic that 2026 could follow previous patterns of recovery in the latter half of the year.


Artificial Intelligence (AI) & Tech Sector

The "Freight Train" Analogy: AI is viewed as a massive structural shift. The current investor mindset is to "get on the train, not in front of it," though many are currently "taking risk off" to see which specific companies emerge as winners. • Internal Efficiency: For companies, AI’s biggest value is reducing the "break-even" point for automation. Tools that used to take a month to build can now be built in three days, making it viable to automate tasks that only save a few hours a week. • Market Re-rating: The market is currently in a "moment of uncertainty" regarding AI, leading to significant sell-offs in legacy SaaS and security names (e.g., CrowdStrike, Salesforce) as investors wait to see how AI reshapes these industries.

Takeaways

Wait for "Paint Colors": Horsley suggests that while AI is a "freight train," it is okay for investors to wait for more clarity on which specific applications will dominate before going all-in on specific stocks. • Operational Alpha: Look for companies (like Bitwise) that are aggressively using AI to lower internal engineering costs and automate "boring" back-office tasks, as this directly impacts the bottom line.


Bitwise Investment Products

BITB: Bitwise Bitcoin ETF, one of the largest spot Bitcoin products in the US. • BITW: The world’s largest Crypto Index ETF (tracking the top 10 assets). • BITQ: An equity ETF focused on "crypto-adjacent" companies like Coinbase, Galaxy Digital, BitGo, and Bullish. • European ETPs: Bitwise offers specialized products in Europe, including a Near (NEAR) Staking ETP. • Alpha Strategies: A new solution for large holders ($25M+) to generate 4% to 10% yield on Bitcoin using option strategies without moving the assets to a new counterparty.

Takeaways

Diversification via Indexing: For investors overwhelmed by the "busy-ness" of the space, the BITW index fund is presented as a way to capture the broad growth of the asset class without picking individual winners. • Yield Generation: Investors holding large amounts of Bitcoin can now access institutional-grade yield (4-10%) through non-custodial option strategies, reducing the need to take "lending risk" (like the risks seen in previous cycles with firms like Celsius or FTX).


Investment Themes & Macro Trends

Crypto as the "New Alternatives": Bitwise views crypto as following the same path as Private Equity (1970s) and Junk Bonds (1980s). It moves from "backwater" to "risky/cavalier" to a "mature asset class" found in every portfolio. • The "Sentiment Gap": There is a massive disconnect between crypto natives (who may be bearish/selling) and institutions (who are slowly but steadily building infrastructure). • Macro Headwinds: Beyond crypto-specific news, investors are heavily focused on Federal Reserve policy (specifically the influence of Kevin Warsh), interest rates, and geopolitical tariffs.

Takeaways

Shift in Mental Models: Investors who have been in the space for a long time (8+ years) are encouraged to "dump" their old intuitions. The entry of trillion-dollar wealth managers means the market now behaves more like traditional finance. • Patience is Key: The "institutional journey" typically starts with a Bitcoin ETF, moves to Ethereum/Solana, and eventually ends with on-chain "vault curation" and staking. Expect this cycle to take years, not months.

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Episode Description
Hunter Horsley, CEO of Bitwise Asset Management, joins The Rollup to discuss the institutionalization of crypto, why the four-year cycle may be a self-fulfilling prophecy, how AI is transforming internal operations, and why allocations are set to grow far beyond what most expect. The Rollup is the convergence of legacy finance and DeFi, bringing you face-to-face with the leaders of neo finance. Timestamps: 00:00 Intro 00:55 Bitwise's Take on AI & The Freight Train Analogy 03:45 How Hunter Uses AI in His Workflows 05:27 Bitwise's Four Business Lines & Institutional Journey 09:37 Is the Four-Year Cycle Dead? 11:43 Relay Ad 12:05 The Sentiment Gap: Natives vs. Institutions 15:20 Hibachi, infiniFi Ads 16:30 What's the Right Crypto Allocation? Website: https://therollup.co/ Spotify: https://open.spotify.com/show/1P6ZeYd... Podcast: https://therollup.co/category/podcast Follow us on X: https://www.x.com/therollupco Follow Rob on X: https://www.x.com/robbie_rollup Follow Andy on X: https://www.x.com/ayyyeandy Join our TG group: https://t.me/+TsM1CRpWFgk1NGZh The Rollup Disclosures: https://goodidea.ventures 𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.
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