Trace CEO: We Built A $10B Volume Stablecoin Company (How We Did It)
Trace CEO: We Built A $10B Volume Stablecoin Company (How We Did It)
Podcast28 min 12 sec
Listen to Episode
Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors should focus on Trace Finance as a high-conviction infrastructure play, as its expansion into the APAC region (Singapore and Japan) offers a high-reward opportunity for those tracking institutional stablecoin adoption. To capitalize on the growth of cross-border settlement, consider exposure to Solana (SOL) and Ethereum (ETH), which serve as the primary networks for high-volume stablecoin transactions. Coinbase (COIN) remains a strategic pick in this space due to its venture stake in the regulated infrastructure layer and its role in expanding USDC utility. In emerging markets like Brazil, the most actionable theme is the integration of stablecoins with local rails like PIX, which bypasses traditional SWIFT bureaucracy for faster trade settlement. While USDT and USDC dominate, keep a close watch on the development of local-currency stablecoins, such as BRL-backed tokens, which are becoming essential for navigating strict capital controls.

Detailed Analysis

Trace Finance

Trace Finance is a fintech platform specializing in cross-border payments and stablecoin infrastructure, primarily focused on the Latin American (LATAM) market, with a significant presence in Brazil. The company recently raised a $32 million Series A and has processed over $10 billion in payment volume.

  • Core Business Model: Trace operates as a B2B2C backbone. They provide the infrastructure for large enterprises (e.g., e-commerce, streaming, and travel companies) to move high volumes of money globally using stablecoins and traditional rails.
  • Revenue Stream: The company generates revenue through a spread on transactions. They are currently profitable, projecting $35 million in revenue for the current year.
  • Strategic Partners: Backed by high-profile investors including Coinbase Ventures, CoinFund, Paxos, and HON.
  • Regulatory Focus: Unlike "cypherpunk" projects that avoid traditional banking, Trace aims to become a regulated bank in multiple jurisdictions to facilitate institutional-grade adoption.

Takeaways

  • Institutional Infrastructure Play: Trace is positioning itself as the "Stripe of stablecoins" for cross-border trade. Investors should watch for their ability to onboard "blue-chip" clients like Adyen or Stripe as backend partners.
  • Profitability over Hype: The company’s ability to generate more net profit than its seed funding suggests a sustainable business model that doesn't rely solely on venture capital or token speculation.
  • Expansion Risk/Reward: Trace is expanding into the APAC region (Singapore, Japan). While Japan is a notoriously difficult market to penetrate due to strict JFSA regulations, successful entry could provide a massive "disproportional reward" due to the high barriers to entry.

Stablecoins (USDT, USDC, & BRL-Stables)

The discussion highlights a shift in stablecoin utility from speculative trading to essential financial plumbing for global commerce.

  • Decoupling from Market Cycles: Stablecoin usage in corridors like Brazil is driven by speed and cost, not the price of Bitcoin (BTC) or Ethereum (ETH). Companies will continue using USDT even in a crypto bear market if it remains the most efficient way to settle cross-border trades.
  • The "BRL" Opportunity: Brazil has strict capital controls; the Brazilian Real (BRL) cannot be easily settled outside the country, and citizens cannot natively hold USD onshore. A BRL-backed stablecoin acts as a vital bridge between local liquidity and global markets.
  • Network Effects: While Ethereum and Solana are primary hosts, the transcript mentions that Bitcoin is becoming a player in the stablecoin space via Layer 2 solutions like Lightspark and the Lightning Network.

Takeaways

  • Emerging Market Utility: In countries like Argentina and Colombia, stablecoins serve as inflation protection. In Brazil, the primary value is cross-border settlement and bypassing the slow SWIFT network.
  • Non-USD Stablecoin Growth: While the US Dollar remains dominant, there is a "dire" need for local currency stablecoins (like a BRL stablecoin) in markets with heavy capital controls, offering a niche investment theme outside of USDC/USDT.

The Brazilian Market (PIX & Regulation)

Brazil is identified as a unique "starter point" for crypto adoption due to its existing digital payment culture.

  • PIX Success: Brazil’s instant payment system, PIX, has primed the population for 24/7 instant transactions. This makes the transition to stablecoins more intuitive for Brazilian users compared to those in markets reliant on legacy credit card networks.
  • Regulatory Moats: Brazil is one of the toughest regulatory environments. Trace’s strategy is to work with regulators to create a "full throttle" scaling environment where legal clarity acts as a competitive advantage.

Takeaways

  • Fintech Synergy: The success of stablecoins in Brazil is heavily tied to the existing PIX infrastructure. Investment opportunities in this region are strongest where crypto integrates with, rather than replaces, local instant-payment rails.
  • B2B Focus: The "zero-to-one" moment for this market is removing the "FX bureaucracy." The goal is for companies to hold "money" without worrying about whether it is MXN, BRL, or USD on the backend.

Key Tickers & Entities Mentioned

  • USDT (Tether): Cited as a primary tool for global liquidity and cross-border corridors.
  • USDC (Circle): Mentioned as a major player in the expansion of US Dollar hegemony.
  • Coinbase (COIN): Involved via Coinbase Ventures as a strategic investor in the infrastructure layer.
  • Paxos: A key partner and investor, highlighting the trend toward regulated, asset-backed tokens.
  • Solana (SOL) & Ethereum (ETH): Identified as the underlying networks that gain value as stablecoin adoption increases.
Ask about this postAnswers are grounded in this post's content.
Episode Description
Bernardo Brites breaks down why the Brazilian real is uniquely positioned for a stablecoin, why being pro-banking rather than anti-banking is the only path to the next hundreds of millions of stablecoin users, and how Trace processed $10B of payment volume on just $4M in seed capital before closing a $32M Series A.Bernardo Brites is Co-Founder of Trace Finance, a cross-border payments and stablecoin infrastructure platform for companies in Brazil, LatAm, and beyond.The Rollup is where the leaders of digital assets and finance converge. Live from the financial capital of the world.Timestamps00:00 Intro01:27 Ten Years In Crypto05:22 Brazil Cross-Border Is Here08:35 Brazil's Toughest Regulated Market10:37 $32M Series A Breakdown13:34 $10B On $4M Raised17:05 Compliance Shouldn't Be Bottleneck22:06 BRL Stablecoin Unique Case24:14 Singapore Best Cross-Border Hub26:08 Regulated Both Sides WinsGuest Socials:Bernardo Brites Socials: https://x.com/bebritesTrace Finance Socials: https://x.com/FinanceTraceTrace Finance Website: https://www.tracefinance.com/Partners:Better than Banks. Transparent capital efficiency earning the highest yields in DeFi. Learn more here: https://infinifi.xyz/---Dinari - Over 230 1:1 backed tokenized stocks, ETFs & more with dividends. US-based SEC transfer agent. Available on 5+ chains & via API. https://dinari.com/---Relay is the fastest and most reliable way to swap any token on any chain. Learn more here: https://relay.link/bridge---Zama is an open source cryptography company that builds state-of-the-art Fully Homomorphic Encryption (FHE) solutions for blockchain.Learn more here: https://www.zama.org/---Trezor is the creator of the first-ever hardware wallet. Securing crypto for 2M+ users worldwide. 100% open source. Learn more here: https://affil.trezor.io/aff_c?offer_i...---𝗪𝗲 𝘁𝗿𝘆 𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗻𝗼𝗻-𝗯𝗶𝗮𝘀𝗲𝗱, 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝘀𝘀𝗲𝘁𝘀 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd...Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://x.com/robbieklagesFollow Andy on X: https://x.com/andyyyJoin our TG group: https://t.me/+TsM1CRpWFgk1NGZhThe Rollup Disclosures: https://goodidea.ventures...𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.
About The Rollup
The Rollup

The Rollup

By Face-to-face with the most important people in digital assets.

Face-to-face with the most important people in digital assets. Explore: https://therollup.co/