Inside NEAR: 10+ Years Building Toward the Agent Economy with Illia Polosukhin
Inside NEAR: 10+ Years Building Toward the Agent Economy with Illia Polosukhin
Podcast40 min 22 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors should consider NEAR Protocol (NEAR) as a high-conviction "side-bet" that bridges the gap between Layer 1 blockchains and the growing decentralized AI sector. The protocol has recently activated a "fee switch" generating an estimated $20M to $50M in annual revenue, which is being used to buy back NEAR tokens directly from the market. This buyback mechanism, combined with a roadmap toward a fixed or reducing token supply, positions NEAR as an increasingly deflationary asset as adoption scales. The project is uniquely positioned to become the primary "unit of account" for the agent economy, where AI agents use NEAR to pay for compute, data, and global settlements. For those looking to play the "Chain Abstraction" theme, NEAR offers a simplified Web2-like experience that allows users to manage assets across Bitcoin and Ethereum from a single account.

Detailed Analysis

NEAR Protocol (NEAR)

NEAR is positioned as a vertically integrated stack combining blockchain and Artificial Intelligence (AI). • The project has transitioned from a technical build-out phase to a focus on adoption, usage, and "flipping the switch" on revenue. • Key Architectural Advantages: * Account Model: Unlike standard "hash" addresses, NEAR uses readable usernames. This enables post-quantum cryptography and allows individual accounts to act as "brains" for other chains. * Chain Signatures: Allows a NEAR account to sign transactions on other blockchains (Bitcoin, Ethereum, etc.), facilitating "Chain Abstraction" where the user doesn't need to know which chain they are using. * Sharding: A scaling solution that allows the network to handle massive volume without compromising the user experience.

Takeaways

AI Money Thesis: NEAR is being designed as the "unit of account" for the agent economy. AI agents will likely be paid in NEAR and spend NEAR to buy services (like compute or data) from other agents. • Revenue & Buybacks: The "Intent Protocol" has enabled a fee switch. It currently generates an estimated $20M to $50M in annual revenue, which is used to buy back NEAR tokens from the market. • Deflationary Roadmap: The long-term goal is to use ecosystem revenue (from AI inference, agent hosting, and transaction fees) to offset validator payouts, eventually moving toward a fixed or reducing token supply. • Investment Theme: NEAR is a "side-bet" on both the Layer 1 (L1) blockchain wars and the growth of decentralized AI. It does not fit neatly into one box, offering exposure to both sectors.


Artificial Intelligence (AI) & Agents

• The founder, Illia Polosukhin, was a co-author of the "Transformer" paper at Google, which is the foundational technology for modern AI like ChatGPT. • The Agent Economy: The vision is that every user will have an AI "agent" that handles digital tasks (e.g., booking venues, marketing, payments). • Decentralized AI: There is a growing need for "Private and Verifiable AI." Centralized AI (Google/OpenAI) can manipulate user reality via "system prompts" and captures all user data. NEAR aims to provide a decentralized alternative where the user owns their data.

Takeaways

Market Opportunity: The target market is "all of commerce." Agents will perform transactions that are currently too small or complex for humans, requiring a blockchain backend for instant, global settlement. • Infrastructure Play: NEAR is building "Confidential Computing." This allows AI to process sensitive data without the service provider seeing it, which is a requirement for businesses to adopt AI for payroll or proprietary tasks.


Near Intents & Chain Abstraction

Intents allow users to specify an outcome (e.g., "I want to swap X for Y") rather than manually navigating complex DeFi steps. • Chain Abstraction enables a single interface (like near.com) to manage assets across multiple blockchains (Ethereum, Bitcoin, etc.) seamlessly.

Takeaways

Privacy as a Standard: Confidential intents are being prioritized. Businesses will not use blockchains if every transaction (salaries, supplier payments) is public. NEAR is making privacy an architectural default rather than an optional "button." • User Onboarding: By mimicking a "Web2" experience (usernames, hidden gas fees, easy interfaces), NEAR aims to bridge the gap for the 99% of users who find current crypto tools too difficult.


Investment Risks Mentioned

Adoption Gap: Most of the world does not yet realize they need "verifiable" or "private" AI; they are comfortable trusting centralized providers like Google. • Complexity: NEAR's multi-faceted approach (L1 + DA + AI + Intents) can be difficult for the market to categorize, potentially leading to it being "underappreciated" compared to simpler projects. • Regulatory/Checklist Hurdles: To win enterprise clients, decentralized AI must meet traditional standards like SOC 2 and ISO licensing, which the team is currently pursuing.

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Episode Description
From pioneering the Transformer architecture now used in every AI stack to building the rails for the agent economy, NEAR Co-Founder Illia Polosukhin connects the full arc in this inaugural episode of “Inside NEAR,” a new quarterly series on The Rollup. Illia breaks down NEAR’s early architectural bets that are now paying off, why privacy had to be a base-layer choice, and how it all culminates in NEAR becoming AI money: the unit of account for inference, compute, and every agent-to-agent transaction settling onchain. With $20B+ in Intents volume and a path to deflation, the thesis is simple: NEAR’s TAM isn't crypto, it's all of commerce. Illia Polosukhin is Co-Founder of NEAR Protocol. The Rollup is where the leaders of digital assets and finance converge. Live from the financial capital of the world. Timestamps 00:00 Intro 01:38 State Of NEAR Quarterly 04:32 The Transformer's Origin Story 06:51 NEAR Started As AI 11:40 Post-Quantum Crypto Coming Soon 13:48 Root Of Trust Solved 19:36 Target Market All Commerce 20:41 AI Frontend Blockchain Backend 22:44 Confidential Intents TVL Rising 28:51 Fee Switch Turned On 34:04 NEAR Is AI Money 36:30 One Line Changes Reality Guest Socials: Illia Polosukhin X: https://x.com/ilblackdragonNEAR Protocol X: https://x.com/NEARProtocolNEAR Protocol Website: https://www.near.org/ Partners: Better than Banks. Transparent capital efficiency earning the highest yields in DeFi. Learn more here: https://infinifi.xyz/ --- Dinari - Over 230 1:1 backed tokenized stocks, ETFs & more with dividends. US-based SEC transfer agent. Available on 5+ chains & via API. https://dinari.com/ --- Relay is the fastest and most reliable way to swap any token on any chain. Learn more here: https://relay.link/bridge --- Zama is an open source cryptography company that builds state-of-the-art Fully Homomorphic Encryption (FHE) solutions for blockchain. Learn more here: https://www.zama.org/ --- Trezor is the creator of the first-ever hardware wallet. Securing crypto for 2M+ users worldwide. 100% open source. Learn more here: https://affil.trezor.io/aff_c?offer_id=133&aff_id=36664 --- 𝗪𝗲 𝘁𝗿𝘆 𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗻𝗼𝗻-𝗯𝗶𝗮𝘀𝗲𝗱, 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝘀𝘀𝗲𝘁𝘀 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: Website: https://therollup.co/ Spotify: https://open.spotify.com/show/1P6ZeYd... Podcast: https://therollup.co/category/podcast Follow us on X: https://www.x.com/therollupco Follow Rob on X: https://x.com/robbieklages Follow Andy on X: https://x.com/andyyy Join our TG group: https://t.me/+TsM1CRpWFgk1NGZh The Rollup Disclosures: https://goodidea.ventures 𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.
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