Industrial Sector Explained: Data Center Growth & Rise of Vertiv | The Real Eisman Playbook Ep. 21
Industrial Sector Explained: Data Center Growth & Rise of Vertiv | The Real Eisman Playbook Ep. 21
Podcast56 min 20 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

The AI-driven build-out of data centers is creating a historic investment cycle in power infrastructure, representing a powerful and durable theme. Vertiv (VRT) is the top pure-play on this trend, providing essential power and liquid cooling solutions for new AI chips. For more diversified exposure to the entire electrification ecosystem, consider Eaton (ETN) as a core holding. Separately, 3M (MMM) is an attractive industrial turnaround story with a $170 price target, driven by a new CEO and clearing legal uncertainty. Another compelling turnaround is Johnson Controls (JCI), which combines a margin improvement story with a major $5 billion share buyback.

Detailed Analysis

Data Center & Electrification Theme

The primary investment theme discussed is the "historic investment cycle" in data centers, driven by the massive power requirements of Artificial Intelligence (AI). This is creating a ripple effect, boosting demand for power generation, transmission, and distribution infrastructure.

  • The growth is fueled by new, power-hungry GPU chips like NVIDIA's Blackwell, which are increasing the power density of data center racks by 10x or more (from 10 kilowatts/rack to 100+).
  • The combined annual capital expenditure (CapEx) from hyperscalers (like AWS, Google, Microsoft) and utilities is expected to approach $1 trillion in the coming years.
  • The demand for electricity is so intense that data center operators are now building their own on-site power generation (e.g., using gas turbines) rather than waiting for utilities.
  • The analyst compares this capital-intensive boom to the shale boom, but notes a key difference: this cycle is being self-funded by the world's largest and most cash-rich companies, not by debt, making it potentially more sustainable than past tech booms like the 90s fiber build-out.

Takeaways

  • This is considered the most powerful and durable investment theme in the industrial sector right now. The analyst states he has never been more bullish on this theme.
  • Investors should look for companies that provide the essential "picks and shovels" for this boom: power management, cooling solutions, and grid components.
  • The cycle is not just about the big cloud providers; a more fragmented customer base including Oracle, CoreWeave, OpenAI, and XAI is emerging, which strengthens the pricing power of key suppliers.

Vertiv (VRT)

Vertiv is presented as the number one pure-play on the data center theme. It provides the critical power and cooling infrastructure that goes inside a data center.

  • Business Focus: 80% of Vertiv's business is directly tied to data centers. They specialize in complex cooling solutions, like liquid cooling, which are essential for managing the heat generated by new high-density AI chips.
  • Competitive Advantage: Vertiv's technical expertise has become crucial again. While hyperscalers previously handled their own cooling designs for less complex data centers, they now rely on Vertiv's experience to manage the new architectural challenges of AI and avoid risking multi-million dollar chip deployments.
  • Growth Trajectory: The company is projected to grow its revenue by nearly 20% per year for the next three years.
  • Turnaround Story: The company struggled during COVID with supply chain issues and a lack of pricing power. The shift to AI has completely changed its fortunes, giving it significant pricing power and a clear growth path.

Takeaways

  • Vertiv is positioned as the most direct beneficiary of the AI-driven data center build-out.
  • The analyst is extremely bullish, noting his conviction has reached a "new level" following recent confirmatory data points. The historical skepticism from tech investors who are used to boom-bust server cycles may not apply to this new AI-driven paradigm.

Eaton (ETN)

Eaton is highlighted as the second-best way to invest in the electrification and data center theme within the analyst's coverage.

  • Business Focus: Eaton has a broader business than Vertiv. It competes with Vertiv on power management inside the data center but also supplies critical components like transformers for the electrical grid outside the data center.
  • Exposure: Approximately 30-40% of Eaton's business is exposed to the combined data center and utility infrastructure theme.

Takeaways

  • Eaton offers significant, diversified exposure to the entire electrification ecosystem, from the data center to the grid.
  • It is considered a core holding for investors looking to capitalize on this theme with a more diversified product portfolio than Vertiv. The sentiment is very bullish.

3M (MMM)

3M is presented as an industrial turnaround story with significant potential upside based on self-help and improving fundamentals.

  • The Problem: The company suffered for years from a culture that prioritized margin maintenance over growth and innovation. This was compounded by a massive legal liability related to PFAS chemicals, which created an "existential threat."
  • The Turnaround Plan: A new, highly-regarded CEO, Bill Brown, is implementing a new strategy focused on operational efficiency and renewed innovation.
  • Margin Expansion: Management has guided to 400 basis points (4%) of margin improvement in the coming years through operational improvements.
  • PFAS Liability: The uncertainty is clearing. 3M has settled with water authorities for $15 billion, and the analyst estimates another $15 billion in liabilities to come. This increasing clarity is a positive for the stock.

Takeaways

  • This is an idiosyncratic, company-specific turnaround story. The investment thesis is based on a new CEO fixing the company's internal problems and improving margins.
  • The stock is considered attractively valued, trading at a discount to its industrial peers (18-20x earnings vs. the group at 23x).
  • The analyst's firm has a $170 price target on the stock (current price at time of podcast was $145). The sentiment is bullish.

Johnson Controls (JCI)

Johnson Controls is mentioned as another attractive, idiosyncratic turnaround story in the industrial space, similar to where 3M was a year ago.

  • Business Focus: JCI is a major player in Heating, Ventilating, and Air Conditioning (HVAC).
  • The Bullish Case: The company combines a margin improvement story with strong top-line growth from the healthy commercial HVAC market.
    • It has a "fantastic" new CEO.
    • The company recently announced a $5 billion Accelerated Share Repurchase (ASR), which will provide a significant boost to earnings per share.

Takeaways

  • JCI offers a compelling combination of a self-help margin story and strong end-market growth, a rare find in the industrial sector.
  • The massive share buyback provides a clear catalyst for earnings growth and signals management's confidence. The sentiment is bullish.

General Electric (GE)

GE was discussed from a historical perspective as a case study in corporate decline and a successful turnaround through a breakup.

  • The Fall: GE's decline was attributed to a culture focused on financial complexity and "optics," where problems in its industrial businesses were hidden on the balance sheet of its massive finance arm, GE Capital. The acquisition of Alstom's power business was a final, disastrous attempt to mask these underlying issues.
  • The Rise: The breakup into separate companies has been highly successful.
    • GE Aerospace has thrived due to a post-COVID recovery in aviation and a shortage of new planes, extending the profitable service life of its existing engines.
    • GE Vernova (GEV), once a "disaster" due to its money-losing wind business, has been reborn as a key beneficiary of the AI-driven demand for power generation.

Takeaways

  • The GE story serves as a powerful example of how breaking up a complex conglomerate can unlock significant shareholder value.
  • It highlights the immense value created in GE Vernova due to the new power demand paradigm, reinforcing the bull case for the entire electrification theme.

Honeywell (HON)

Honeywell was discussed in the context of its own planned breakup, with the analyst expressing skepticism that it will replicate GE's success.

  • The Problem: Unlike GE, which was at a cyclical bottom when it broke up, Honeywell is not. Its aerospace business already has high margins (26%), leaving little room for the kind of dramatic profit growth GE Aerospace experienced.
  • Slower Growth: The remaining Honeywell businesses are exposed to slower-growth end markets like oil and gas, and lack a major tailwind comparable to the AI power demand that is boosting GE Vernova.
  • Strategy: The company has been focused on cutting costs and is now turning to acquisitions to find growth, which is seen as a less certain and less capital-efficient strategy.

Takeaways

  • Investors should be cautious about expecting a GE-like outcome from Honeywell's breakup.
  • The starting point and growth prospects for Honeywell's component businesses are fundamentally different and less favorable than GE's were. The sentiment is cautious to bearish.

Factory Onshoring Theme (Rockwell & Emerson)

The theme of building more factories in the U.S., spurred by government incentives like 100% write-offs, was discussed with a degree of skepticism.

  • Key Players: Rockwell Automation (ROK) and Emerson (EMR) are the primary beneficiaries, as they provide the automation and control systems for new factories.
  • Analyst's View: The analyst is skeptical about the magnitude of the expected boom. He believes that sustainable capital spending requires strong end-market demand, not just government incentives.
  • Valuation Concerns: The stocks of Rockwell and Emerson have already rallied significantly ("gone en fuego") in anticipation of this theme. The analyst believes the market may be overly optimistic about how much growth will actually materialize.

Takeaways

  • While there may be some benefit from onshoring, the analyst is skeptical that it will be the massive cycle that the market has priced in.
  • He is cautious on the valuations of key automation players like ROK and EMR after their strong run-up.
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Episode Description
In this episode of The Real Eisman Playbook, Steve is joined by Steve Tusa from JP Morgan to discuss the industrial sector. They discuss the sector’s history and current themes, the rapid growth of data centers, the rise of Vertiv, and the lessons to learn from Honeywell and GE.    0:00:00 - Intro 0:01:56 - The Industrial Sector: History & Themes 0:04:48 - Power Grid Strain & DIY Power Plants 0:06:58 - Vertiv, Eaton, Hubbell, & HVAC Stocks 0:11:56 - History of Vertiv & Their Current Pricing Power 0:21:35 - Will Trump’s Strategy Be Effective? 0:28:57 - Why Honeywell Isn’t the Next GE 0:34:18 - What Went Wrong with Honeywell? 0:38:52 - What Went Wrong with GE? 0:50:55 - 3M & JCI  Subscribe 👉🏻https://www.youtube.com/@RealEismanPlaybook?sub_confirmation=1 Connect with Steve Eisman and access all things The Eisman Playbook: 🌐 https://linktr.ee/realeismanplaybook → Follow on socials, watch episodes, and get the latest updates — all in one place.  Disclaimer: The financial opinions expressed are for information purposes only. The opinions expressed by the hosts and participants are not an attempt to influence specific trading behavior, investments, or strategies. Past performance does not necessarily predict future outcomes. No specific results or profits are assured when relying on this content. Before making any investment or trade, evaluate its suitability for your circumstances and consider consulting your own financial or investment advisor. The financial products discussed in ‘The Eisman Playbook' carry a high level of risk and may not be appropriate for many investors. If you have uncertainties, it's advisable to seek professional advice. Remember that trading involves a risk to your capital, so only invest money you can afford to lose. Derivatives are unsuitable for all investors and involve the risk of losing more than the amount originally deposited and any profit you might have made. This communication is not a recommendation or offer to buy, sell, or retain any specific investment or service.  Copyright ©2025 Steve Eisman
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The Real Eisman Playbook

The Real Eisman Playbook

By Steve Eisman

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