Scott Galloway speaks with @FinancialTimes columnist and chief data reporter John Burn-Murdoch to unpack the forces reshaping modern life. They discuss why birth rates are collapsing, why fewer young people are forming relationships, and how housing costs, social media, and remote work are changing the path to adulthood. They also explore financial nihilism, the growing divide between young men and women, the impact of AI on work, and what it will take to rebuild connection, purpose, and opportunity for the next generation. Follow John, @jburnmurdoch: https://x.com/jburnmurdoch Timestamps 00:00 - In This Episode 00:33 - How should we think about solutions for falling birth rates? 02:03 - Do economic incentives work as a solution? 06:34 - Is it a myth that birth rates are low due to more women pursuing careers? 08:10 - Is the decline in in-person socialization among young people affecting birth rates? 09:48 - Why do young people seem to be unhappier in English-speaking countries? 11:33 - How much are social media and expectations driving young people's distress? 14:43 - What solutions could improve young people's wellbeing and sense of purpose? 18:28 - Ad Break 20:44 - Can you walk us through the concept of financial nihilism? 22:47 - Has protecting incumbent wealth reduced opportunities for younger generations? 24:57 - Do you see sports gambling as a big threat to young people’s wellbeing? 26:58 - What’s behind the growing ideological divide between men and women? 28:50 - Are misogyny and misandry both contributing to gender polarization? 33:04 - How does the gender divide differ between the U.S. and the UK? 35:42 - Ad Break 37:12 - Is AI behind the pullback in junior hiring, and what could offset that trend? 39:39 - How do you cut through the noise with conflicting headlines on AI and work? 41:38 - Do AI chatbots create depolarization? 45:04 - How do you select the best charts to publish and lead with? 46:05 - Do you see reasons for optimism in the trends affecting young people? 48:51 - What would you say went wrong with the UK? 51:21 - What are your thoughts on SpaceX and its trillion-dollar valuation? Prof G has merch! Shop here to see our latest: https://links.profgmedia.com/merch-pgc Please support this channel by subscribing here: https://links.profgmedia.com/youtube-... Want more Prof G? Check out everything we're up to at https://links.profgmedia.com/home #ProfGMedia #ProfGConversations #ProfG #ScottGalloway #Politics #Economy #Tech #Culture #AI #Business #Leadership #Strategy #Innovation #Podcast #Interview #Insights #Culture