Why the AI Bubble Hasn’t Popped — ft. Josh Brown | Prof G Markets
Why the AI Bubble Hasn’t Popped — ft. Josh Brown | Prof G Markets
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Quick Insights

Consider the VanEck Semiconductor ETF (SMH) as a core holding to capitalize on the broad strength of the AI infrastructure buildout, as its price action is a key indicator of the theme's health. Beyond data centers, NVIDIA (NVDA) presents a major opportunity as its technology could help traditional automakers achieve autonomous driving capabilities within 12-18 months. Invest in Amazon (AMZN) as a strategic way to benefit from both its AWS cloud dominance and its large ownership stake in the rapidly growing AI company Anthropic. For exposure to real-world AI implementation, monitor consulting firms like Palantir (PLTR) and Accenture (ACN), which are key to enterprise adoption. The next major market catalyst is expected in 2026, when companies outside of big tech are projected to show significant earnings growth driven by their AI investments.

Detailed Analysis

Artificial Intelligence (AI) Sector

  • The podcast centers on the debate around whether AI is in a bubble. The guest, Josh Brown, argues against the "bubble" narrative, suggesting that while a bubble may eventually form, current market prices do not support the idea of an imminent crash.
  • He advises investors to "follow price" and pay more attention to what the market is doing (i.e., stock prices rising) than to the opinions of commentators who may be "wish casting" for a crash.
  • The strength in semiconductor stocks is cited as a key reason to remain bullish, as these companies are the direct beneficiaries of AI infrastructure spending.
  • A key question for 2026 is whether the Return on Investment (ROI) on the massive spending in AI chips and data centers will materialize. The guest believes the market is pricing in an enormous potential ROI.
  • The behavioral change among knowledge workers and consumers, who have already deeply integrated AI tools into their workflows and lives, is seen as an "irreversible" trend that provides a solid baseline for the AI spending story.
  • The main story for 2026 is expected to be the S&P 493 (the S&P 500 minus the "Mag 7") starting to beat earnings and crediting their AI investments for the improved performance and profit margins.

Takeaways

  • The underlying trend in AI is strong and appears to be supported by market prices, despite "bubble" talk.
  • Investors should monitor the earnings reports of companies outside of big tech to see if the promised efficiency gains and ROI from AI are actually showing up in their financial results. This will be the key catalyst for the next leg of the bull market.
  • The adoption of AI is not just a corporate trend but a fundamental behavioral shift, suggesting durable demand for AI services and tools.

Semiconductor Sector (VanEck Semiconductor ETF - SMH)

  • The performance of semiconductor stocks is presented as a crucial indicator of the market's true sentiment on AI.
  • Despite negative narratives and fears in late 2025, semiconductor stocks did not crash. Instead, they recovered quickly.
  • The SMH ETF is described as looking "amazing," with 86% of its component stocks trading above their 50-day moving average at the time of the recording, indicating broad strength in the sector.

Takeaways

  • The SMH ETF can be used as a barometer for the health of the AI investment theme. Its price action is considered more important than negative opinions.
  • Broad strength within the semiconductor sector, rather than just in one or two stocks, suggests the trend is robust.

NVIDIA (NVDA)

  • NVIDIA is mentioned as a key company whose share price has resisted the negative "bubble" narrative.
  • The company is a primary beneficiary of data center spending by companies like Amazon, Alphabet, and Meta.
  • A significant development highlighted was from CES, where NVIDIA demonstrated an "off-the-shelf" autonomous driving solution.
  • This solution could allow traditional auto manufacturers (Volvo, Mercedes-Benz, GM, Toyota, Jaguar Land Rover) to catch up to Tesla's autonomous capabilities within 12-18 months.
  • This is presented as a prime example of the massive, almost unimaginable ROI potential that the market is pricing into AI-related stocks.

Takeaways

  • NVIDIA remains a central player in the AI theme, not just for data centers but also for expanding into new, massive markets like autonomous vehicles.
  • The company's ability to create platform solutions that enable entire industries to adopt new technology is a key part of its bullish case.

Alphabet (GOOGL)

  • Alphabet is used as an example of how quickly narratives can shift in the AI space.
  • Just months ago, the consensus was that Alphabet was "finished" and would be disrupted by OpenAI and other LLMs.
  • The stock then rallied 65% in 2025, becoming the best performer of the "Mag 7" and re-establishing its dominant position.
  • This rapid shift underscores the importance of focusing on price and fundamentals over rapidly changing media narratives.
  • Alphabet has successfully integrated AI into its existing suite of products (Gmail, Docs, Drive), making the technology indispensable to users, often without them realizing it.

Takeaways

  • Alphabet has proven its ability to adapt and integrate AI effectively, turning a perceived threat into a strength.
  • Investors should be wary of dramatic, negative narratives about established tech giants, as they can often innovate their way out of perceived trouble.

Amazon (AMZN)

  • Amazon is highlighted as a key player in the AI ecosystem through its AWS cloud platform.
  • Anthropic, a major private AI company and competitor to OpenAI, spends an estimated $5 billion annually on AWS.
  • Amazon is also a very large shareholder in Anthropic, meaning it benefits directly from Anthropic's success, which is described as "gangbusters," particularly in enterprise sales.
  • This relationship provides a counter-narrative to the concerns surrounding OpenAI's financial health.

Takeaways

  • Investing in major cloud providers like Amazon is an indirect way to gain exposure to the growth of various AI companies (like Anthropic) that use their services.
  • Amazon's strategic investments in key AI players give it multiple ways to win as the AI economy grows.

Oracle (ORCL)

  • Oracle was discussed as the "avatar" for fears about an AI spending slowdown in late 2025.
  • When the stock "blew up," it fueled the narrative that the AI boom was ending and data center spending was about to collapse.
  • The guest argues that focusing too much on Oracle's issues was a mistake, as the broader market and other key AI stocks did not follow it down.
  • Oracle's stock price is suggested as a potential proxy for the private market valuation of OpenAI, given the concerns around OpenAI's spending and financial management.

Takeaways

  • While individual companies may face challenges, it's important not to extrapolate one company's problems to an entire sector, especially when other indicators are positive.
  • Oracle's performance could be monitored as a potential sentiment indicator for the more speculative or less financially disciplined parts of the AI ecosystem.

"Picks and Shovels" AI Plays

  • This category includes companies that provide the essential infrastructure and services for the AI boom.
  • Corning (GLW): Mentioned as the company that makes the fiber optics for data centers, representing a fundamental infrastructure play on the AI buildout.
  • Palantir (PLTR) and Accenture (ACN): These companies are described as the "tell" for real-world AI adoption. They are where "the rubber meets the road" because they help large enterprises figure out how to actually implement AI to improve their business and "beat earnings next quarter."

Takeaways

  • To gauge the real-world adoption and ROI of AI, investors should watch the performance and listen to the commentary from consulting and implementation firms like Palantir and Accenture.
  • Investing in infrastructure providers like Corning offers a more foundational, less direct way to benefit from the overall growth in data center construction.

S&P 500 / General Market Outlook

  • The key question for 2026 is whether fundamentals will continue to justify an above-average price-to-earnings (P/E) multiple for the market. The guest's answer is yes.
  • The current S&P 500 P/E multiple of 21 is seen as justifiable if earnings growth meets expectations.
  • Consensus earnings growth estimates for 2026 are very strong:
    • S&P 500: +14.6%
    • Technology Sector: +29.7%
    • Industrials: +13.1%
    • Financials: +10.4%
  • The guest believes the Federal Reserve will be much less impactful in 2026, describing it as a "bishop at best" on the chessboard, not the queen. Rate cuts or hikes are not expected to be the main driver of the market.

Takeaways

  • The market's direction in 2026 will likely depend on whether companies can deliver on high earnings growth expectations, particularly in the technology sector.
  • Investors should focus more on corporate earnings reports than on day-to-day speculation about the Federal Reserve's interest rate decisions.

Advice for Young Investors

  • Young investors (in their 20s and 30s) should stop rooting for all-time highs in the stock market.
  • Because they are forced to invest consistently over decades (e.g., through a 401k), they should be praying for downside, corrections, and even "lost decades."
  • Buying stocks at lower prices during market downturns allows for the accumulation of more shares, which will "slingshot" their portfolio's value ahead when the market eventually recovers.
  • This is a mindset shift: view market downturns as opportunities to buy, not as crises to fear.
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Video Description
This week on Prof G Markets, Ed Elson is joined by Josh Brown, co-founder and CEO of Ritholtz, to unpack his biggest takeaways from markets in 2025 and what he expects in the year ahead. Josh also shares what he thinks will move markets in 2026, why he believes earnings growth will hold up, and why young investors should actually welcome a market correction. Subscribe to our Markets Newsletter! https://links.profgmedia.com/markets-newsletter Order "Notes On Being A Man" now! https://amzn.to/4nl4VKo Note: We may earn revenue from some of the links we provide. Timestamps: 00:00 - Today’s number 00:34 - Today’s episode 01:02 - Interview with Josh Brown 01:31 - What have been your biggest takeaways from 2025? 03:34 - Which part of the bubble story was wrong or misguided? 07:59 - Would you agree that we need to divide it up? 13:35 - Ad Break 14:53 - Are you bullish or bearish on 2026 and why? 30:34 - Ad Break 31:56 - What are the big stories that are going to drive the market this year? 32:54 - Are you focused on what we’re going to see from the Federal Reserve? 37:55 - What would be your advice to young investors going into 2026? 42:15 - What would be your words of wisdom for young working professionals going into 2026? 44:26 - Credits For complimentary access to Tom Lee's Fundstrat research, visit: fundstrat.com/tom Follow Scott on Instagram: https://instagram.com/profgalloway Follow Ed on Instagram and X: https://instagram.com/ed_elson_/ https://twitter.com/edels0n Subscribe to Prof G Markets on Spotify: https://links.profgmedia.com/markets-spotify Got a question for Prof G? Get answers on TikTok: https://links.profgmedia.com/tiktok Want more Prof G? Check out everything we're up to at: https://links.profgmedia.com/home #business #news #tech #financemotivation #stockmarket #profg #scottgalloway #profgmarkets #ai #earnings #stocks #inflation #investmentstrategies #investment #investing #gdp #podcast #recession #tariffs #magnificent10 #crypto #collectibles
About The Prof G Pod – Scott Galloway
The Prof G Pod – Scott Galloway

The Prof G Pod – Scott Galloway

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NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...