
Eli Lilly (LLY) remains the premier "pure play" investment for the GLP-1 market, with a strategic shift toward high-volume, direct-to-consumer pricing that is expected to drive massive shareholder returns. A major near-term catalyst is the expanded Medicare access that began on July 1st, potentially triggering a surge in adoption among 70 million seniors who can now access these drugs for as low as $50 out-of-pocket. Investors should view LLY as a long-term compounder as they invest $50 billion in manufacturing to solve supply shortages and develop Retatrutide, a next-generation "triple-acting" drug for obesity and chronic pain. Beyond weight loss, the "spillover" benefits of these therapies in treating addiction and inflammation suggest this technology is more transformative than AI, creating a significant disruption risk for dialysis centers and sleep apnea machine manufacturers. While NVIDIA and LLY are collaborating on AI-driven drug discovery, investors should treat AI as a 10-year growth arc rather than a short-term catalyst for new drug breakthroughs.

By @theprofgpod
NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...