
The high production costs of traditional television are becoming unsustainable, signaling a major shift in the media landscape. Investors should be cautious of legacy media companies like Paramount Global (PARA) that are burdened by expensive broadcast models and declining advertising revenue. A significant investment opportunity is emerging in the new media and podcasting sector, which is replacing traditional TV with a much lower cost structure. This shift creates higher potential profit margins by focusing value on top talent and digital distribution platforms. Consider investing in companies central to the podcasting ecosystem, whether through hosting, distribution, or monetization.

By @theprofgpod
NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...