
Consider buying iconic software firms that have recently seen their stock prices fall by 30-40% from their highs. This sell-off is viewed as a significant buying opportunity, as the market is overlooking the high switching costs that lock in customers. These businesses have durable revenue streams because clients are unlikely to change providers even for a much lower price due to the disruption it would cause. Focus on established software companies whose products are deeply embedded in their customers' daily operations. This downturn may be an overreaction to macro fears, creating a chance to invest in high-quality companies at a discount.

By @theprofgpod
NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...