The Bull Case for 2026 — ft. Tom Lee | Prof G Markets
The Bull Case for 2026 — ft. Tom Lee | Prof G Markets
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Consider an investment in Bitcoin (BTC), which has a near-term price forecast of up to $200,000 based on a strong market recovery from a recent liquidity crisis. Small-cap stocks represent a significant contrarian opportunity as the sector is dramatically undervalued and under-owned by institutional investors. Similarly, the financials sector is viewed as a long-term value play, with companies like JPMorgan (JPM) poised for a re-rating as they transform into technology-driven businesses. For exposure to the AI theme, a diversified basket of AI-related stocks is recommended over picking individual companies to mitigate risk. While the overall outlook is bullish, investors should be prepared for volatility and view any major market dips as potential buying opportunities.

Detailed Analysis

S&P 500 Index

  • Guest Tom Lee is very bullish on the market for 2026, despite widespread skepticism among other investors. He believes the economy and stocks have been suppressed for several years and are poised for a real expansion.
  • He has a 2026 price target for the S&P 500 of 7,700 (from a level of 6,850 at the time of the podcast).
  • However, he also predicts a significant drawdown, or a "miniature bear market," of potentially 20% sometime in 2026.
  • He believes this drawdown will be a buying opportunity because the economy is fundamentally sound with low leverage, and the market will fully recover from the dip.
  • The current market is described as "climbing a wall of worry," meaning that widespread skepticism and bearishness are actually signs that the market can continue to go higher. Markets typically peak when everyone is bullish, which he does not see at the moment.

Takeaways

  • Investors should be prepared for significant volatility in 2026, including a potential 20% correction.
  • Despite the expected dip, the overall outlook is bullish. A major market downturn could represent a strategic opportunity to buy stocks, as a recovery is expected to follow.
  • The prevailing negative sentiment in the market is seen as a contrarian positive indicator, suggesting the bull market is not over.

AI Stocks & Large-Cap Tech (Magnificent 7/10)

  • Tom Lee believes that for the market to do well in 2026, large-cap tech and AI stocks must continue to grow their earnings without their valuations (P/E multiples) shrinking significantly.
  • He acknowledges that AI valuations look "absurdly expensive," but compares the current moment to the early days of the internet and wireless technology. He notes that while most companies in a new tech cycle fail, investing in a basket of them can still be very profitable long-term.
    • Example: An investor who bought a basket of internet stocks at the peak in 1999 and held them would have still outperformed the S&P 500 today, even though 99% of those stocks went to zero.
  • He estimates that only 5-10% of current AI stocks will end up being good long-term investments.
  • A key risk factor is that these tech giants are becoming capital-intensive, spending heavily on CapEx for AI infrastructure, which is a change from their historically "asset-light" models.
  • The current market feels more like 1997-1998 (anxious, climbing a wall of worry) than 1999 (euphoric, peak of the bubble), suggesting there may be more room for growth before a major crash.

Takeaways

  • Investing in AI is a high-risk, high-reward proposition. Rather than trying to pick the single winner, a more prudent strategy may be to invest in a diversified basket of AI-related stocks (e.g., through an ETF).
  • Investors should be aware that the business models of major tech companies are changing, with increasing capital expenditures for AI, which could impact future profitability.
  • The high valuations in AI are a concern, but the market may not have reached peak euphoria yet, potentially allowing for more upside before a correction.

NVIDIA (NVDA)

  • NVIDIA was mentioned in the context of AI valuations.
  • Tom Lee pointed out that NVIDIA trades at 27 times forward earnings.
  • He contrasted this with consumer staples companies like Costco (COST), which trades at 50 times earnings, and Walmart (WMT) at 37 times earnings.
  • This comparison was used to question the narrative that AI stocks are in a bubble, suggesting that other sectors may be even more richly valued relative to their growth prospects.

Takeaways

  • From a relative valuation perspective, NVIDIA may not be as overvalued as commonly perceived, especially when compared to slower-growing companies in other sectors that have very high P/E multiples.
  • This suggests investors should look at valuations across the entire market, not just within the tech sector, to find where the real excesses might be.

Bitcoin (BTC)

  • Tom Lee is extremely optimistic about Bitcoin's near-term prospects.
  • He reiterated a previous forecast that Bitcoin could reach as high as $200,000 in January. At the time of the recording, Bitcoin was at $94,000.
  • He believes Bitcoin could double from its current price by the end of January.
  • This optimism stems from the belief that the crypto market is finally recovering from a massive "liquidity crisis" and liquidation event that occurred on October 10th. He noted that the market is now in its 8th week post-crisis, a similar timeframe it took for crypto to begin recovering after the FTX collapse.
  • He challenges the widely-held "four-year cycle" theory for Bitcoin, stating that if Bitcoin breaks $125,000 in January, that theory is no longer valid.

Takeaways

  • There is a very bullish, high-conviction short-term case for Bitcoin, with a potential price target of $200,000.
  • The key catalyst is the market's recovery from the October 10th deleveraging event. Investors who believe this recovery is underway might see the current price as an entry point.
  • Risk: The discussion highlighted the crypto market's vulnerability to technical glitches. The October 10th crash was triggered by a price glitch in a stablecoin (USDA) on a single exchange, which caused a cascade of forced selling across the market. This shows that systemic risks still exist.

Small-Cap Stocks

  • Tom Lee identified small-cap stocks as a dramatically undervalued sector.
  • He notes that while their earnings growth is starting to improve, there are very few investment flows into the sector.
  • The amount of active money managed in small-caps is at record lows, meaning professional investors are largely ignoring them.

Takeaways

  • Small-caps represent a potential contrarian investment opportunity.
  • Because the sector is unloved and under-owned by institutional investors, there could be significant upside if and when sentiment shifts and money flows back in. This is a classic "buy low" scenario.

Financials Sector

  • Tom Lee also sees the financials sector as dramatically undervalued.
  • His core thesis is that financial companies are transforming into technology companies through the adoption of digitalization and AI.
  • He believes this transformation could lead to a significant re-rating of their valuations. For example, a bank that traditionally trades at 10 times earnings could, in the future, trade at a tech-like multiple of 30 times earnings.
  • JPMorgan (JPM) was mentioned as an example of a company that could use AI to dramatically reduce its reliance on human labor, its largest expense.

Takeaways

  • The financials sector may offer long-term value for investors who believe in its technological transformation.
  • Investing in large, technologically-advanced financial institutions could be a way to gain exposure to the AI trend at a much lower valuation than traditional tech stocks.
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Video Description
This week on Prof G Markets, Ed Elson and Scott Galloway are joined by Tom Lee, co-founder, managing partner, and head of research at Fundstrat Global Advisors, to break down why he’s so bullish on 2026. He also shares his outlook on Bitcoin, explains how his company is leveraging AI, and highlights the sectors he thinks are currently undervalued. Subscribe to our Markets Newsletter! https://links.profgmedia.com/markets-newsletter Order "Notes On Being A Man" now! https://amzn.to/4nl4VKo Note: We may earn revenue from some of the links we provide. Timestamps: 00:00 - Today’s number 00:24 - Today’s episode 07:13 - Interview with Tom Lee 07:24 - Why are you so bullish on 2026? 08:58 - Are you bullish on the Magnificent 10? 10:13 - How would you respond to my concerns that the market is shrugging concerning events and continuing to climb? 13:12 - How does your view compare to Michael Cembalest’s view for 2026? 15:35 - Could your concerns in that “Wall of Worry” trigger a correction? 20:11 - Do Big Tech companies factor into your view that AI valuations may be too high? 31:30 - Ad Break 32:49 - Do you still believe we’re going to be in a cycle of labor shortage even with AI? 36:10 - Does my timeline line up with what you’re thinking? 40:47 - How are you using AI at Fundstrat and what impact do you think it will have on your human capital? 44:33 - What are the kinds of skills that make you irreplaceable as an analyst? 48:07 - Ad Break 48:26 - Where do you stand on Bitcoin right and what do you make of what is happening in the crypto markets? 50:27 - Is the reason we don’t know what‘s happening because of the anonymity of crypto? 57:07 - Can you identify any sectors or geographies that you think are under or overvalued right now? 58:34 - How is it that you are bullish right now in a sea of bears and what do you think that says about who you are? 01:01:57 - Break 01:02:07 - Conclusion 01:05:14 - Credits Subscribe to Prof G Markets on Spotify: https://links.profgmedia.com/markets-spotify Got a question for Prof G? Get answers on TikTok: https://links.profgmedia.com/tiktok Want more Prof G? Check out everything we're up to at: https://links.profgmedia.com/home #business #news #tech #financemotivation #stockmarket #profg #scottgalloway #profgmarkets #ai #earnings #stocks #inflation #investmentstrategies #investment #investing #gdp #podcast #recession #tariffs #magnificent10 #crypto
About The Prof G Pod – Scott Galloway
The Prof G Pod – Scott Galloway

The Prof G Pod – Scott Galloway

By @theprofgpod

NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...