Something Has Broken In The U.S. | Prof G Markets
Something Has Broken In The U.S. | Prof G Markets
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Quick Insights

Consider diversifying your portfolio away from US-centric assets, as a "great rotation" into international markets is underway due to a weakening dollar and rising political risk. European markets are particularly attractive, with strong potential in industrials, infrastructure, defense, and financials driven by targeted government spending. Japanese markets also present an opportunity, as rising domestic bond yields may encourage significant capital to return home. Exercise extreme caution with the AI sector, as the current hype may lead to valuation corrections of 50-60% for leaders like NVDA if profitability is not proven. This durable shift suggests that international markets in Europe and Japan are poised to continue outperforming US equities.

Detailed Analysis

Artificial Intelligence (AI) Sector

  • A central thesis presented is that the AI sector faces a binary outcome:
    • Either the valuations of major AI companies like NVIDIA (NVDA) and OpenAI get cut by 50-60% or more.
    • Or, to justify their valuations, their clients must achieve massive efficiency gains, leading to significant layoffs and "destruction in human capital labor."
  • There is a strong sentiment that the AI sector is experiencing a bubble. The speakers note that even insiders like OpenAI's Sam Altman and Amazon's Jeff Bezos have acknowledged that there is a "heap of stupid stuff going on" and a lot of "hopium" in the space.
  • A key concern is the "productivity paradox" of AI. A survey revealed a major disconnect between executives and employees on AI's usefulness:
    • 45% of C-suite executives claim AI saves them more than 8 hours per week.
    • In contrast, 40% of workers say AI saves them no time at all.
    • This suggests that the people actually using the tools are not finding them as valuable as the executives purchasing them, which questions the long-term return on investment (ROI) for many companies.
  • The market dynamic is shifting from hype to demanding results. In 2025, the strategy was to "wave your hands and say AGI" to get a massive valuation. In 2026, the market is demanding "show me the money," putting pressure on companies to prove their technology is monetizable and generates real returns.
  • NVIDIA (NVDA) is mentioned as a "proper company" that "makes shed loads of money," distinguishing it from pure-hype companies. However, it is still part of the broader AI ecosystem that has a "thick layer of just like bubbly nonsense" that may need to be blown off.
  • OpenAI (Private) was highlighted as a potential bright spot for its focus on monetization by rolling out ads, but it was also a primary target of the proposed "economic strike." The speaker speculates its valuation would have "gotten hammered" over the past six months if it were a publicly traded company.
  • Anthropic (Private) was mentioned positively for having "got it right" with its focus on the enterprise business market.

Takeaways

  • High Risk in AI: The AI sector is viewed as overvalued and in a potential bubble. Investors should be aware of the significant downside risk if companies fail to deliver on profitability promises.
  • Focus on Profitability: As the market shifts, favor AI companies that can demonstrate clear paths to monetization and real-world ROI for their customers, like Anthropic's enterprise focus or OpenAI's move into advertising.
  • Be Skeptical of Hype: The disconnect between executive perception and worker reality regarding AI's productivity benefits is a major red flag. Question the hype and look for tangible evidence of value creation.

Global Investment Strategy: Diversification & The "Sell America" Trade

  • A major theme is the "great rotation" of investment capital out of the United States and into international markets. This is not necessarily a "Sell America" trade but a strategic diversification by global asset managers, particularly large European pension funds.
  • This shift is described as a "durable shift" that will be looked back on as the point where the US "started to lose its global centrality."
  • Two primary drivers for this rotation are:
    1. Broken Trust & Political Risk: Political actions in the US have broken trust with global investors, who now demand a higher risk premium to invest in US assets. The speaker notes, "you can't put the shit back in the donkey," meaning the damage to institutional credibility is long-lasting.
    2. Currency Devaluation: The US dollar has weakened significantly. While the S&P 500 was up 17% in 2025, a foreign investor who converted their currency to dollars may have seen those gains wiped out by the dollar's decline, making US investments unprofitable on a currency-adjusted basis.
  • In 2025, US markets were among the worst-performing developed economies on a relative basis.
    • S&P 500: +17%
    • Europe (STOXX 600): +19%
    • UK (FTSE): +22%
    • Japan: +26%
    • Canada: +28%
    • Spain: +50% to +70%
    • South Korea (KOSPI): +70-something%

Takeaways

  • Diversify Geographically: The single most important takeaway from the discussion is diversification. US-based investors should consider increasing their exposure to international markets, particularly in Europe and Asia.
  • Monitor the US Dollar: The performance of the US dollar is a critical factor. A continued weakening of the dollar will make foreign investments more attractive and hurt the returns of US assets for international investors, potentially accelerating the rotation.
  • Expect Continued US Underperformance: The podcast guests believe the trend of US markets underperforming global peers has a "real, real potential" to continue into 2026 and beyond.

European Markets

  • The sentiment towards European markets is highly bullish, with the guest stating the case for investing in Europe has "rarely been stronger."
  • Key Catalysts for European Growth:
    • Targeted Fiscal Expansion: Unlike the US, fiscal stimulus in Europe (especially Germany) is focused on "real stuff" like roads, bridges, infrastructure, energy, and defense. This type of spending has a much higher economic multiplier.
    • Healthy Financial Sector: European bank stocks had a "storming 2025" and are in "seriously good health," a sharp contrast to their position a decade ago.
    • The Ukraine Reconstruction Trade: While a long-term play, the eventual rebuilding of Ukraine represents a massive future catalyst. An investor running a "cement company in eastern Poland" would be feeling "pretty good about the next five to 10 years."

Takeaways

  • Consider European Equities: European stocks, which outperformed the US in 2025, may continue to do so. Look for opportunities in sectors that will benefit from fiscal spending, such as industrials, infrastructure, defense, and financials (banks).
  • Long-Term Ukraine Play: For investors with a long time horizon, companies positioned to benefit from the eventual reconstruction of Ukraine could offer significant growth potential. This includes construction, materials, and infrastructure companies in Eastern Europe.

Japanese Markets & Bonds

  • The Japanese stock market had a "great year" in 2025, partly driven by its own large AI-contingent companies.
  • The Japanese Government Bond (JGB) market is no longer "aggressively boring." After decades of deflation, Japan is now seeing lasting inflation, which is pushing bond yields higher.
  • This creates a potential disruption to the global "carry trade." For years, Japanese investors (like large insurance companies) invested heavily in higher-yielding foreign bonds, such as US Treasuries.
  • If JGB yields rise enough to be attractive, these investors may choose to bring their capital back home to Japan. This repatriation would reduce demand for US Treasuries but be a major positive for the Japanese market.

Takeaways

  • Potential for Japanese Markets: The normalization of Japan's economy and rising yields could lead to significant capital flowing back into the country, supporting Japanese assets.
  • Watch Japanese Bond Yields: The direction of JGB yields is a key global macro indicator to watch. A sharp move higher could signal a disruption in capital flows that negatively impacts the US Treasury market.

Economic Strike on Big Tech

  • A novel, actionable idea proposed is a "targeted, surgical, national economic strike" aimed at the largest tech companies to send a political message.
  • The idea is for consumers to collectively "resist and unsubscribe" in a coordinated effort.
  • Specific actions suggested:
    • Cancel subscriptions to services like ChatGPT, Amazon Prime (AMZN), or Apple TV+ (AAPL).
    • Delay large purchases, such as buying a new iPhone.
    • Reduce the number of streaming services used from many down to one.
  • The logic is that these companies are fragile to any slowdown in subscriber growth. A negative subscription month for a company like OpenAI would "send a chill" through the entire AI sector and the broader market, as these companies represent 40% of the S&P 500.

Takeaways

  • A Bearish Catalyst for Big Tech: While difficult to organize, such a movement would be a direct headwind for the subscription revenues and valuations of companies like Apple, Amazon, Microsoft, and OpenAI. This is a risk factor to monitor, especially if the movement gains social media traction.
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Video Description
This week on Prof G Markets, Ed Elson and Scott Galloway are joined by Katie Martin, markets columnist and editorial board member at the Financial Times, to break down how investors are navigating another Trump TACO. She also weighs in on turbulence in the Japanese bond market, the state of the AI bubble, and where investors should be focusing their attention right now. Subscribe to our Markets Newsletter! https://links.profgmedia.com/markets-newsletter Order "Notes On Being A Man" now! https://amzn.to/4nl4VKo Note: We may earn revenue from some of the links we provide. Timestamps: 00:00 - Today’s number 00:29 - Today’s episode 09:56 - Interview with Katie Martin 10:07 - What were your takeaways from another TACO? 12:08 - How are you supposed to tell what is real and what is not? 16:45 - Why did all these global foreign markets outperform the U.S. by such a huge margin last year? 19:36 - Why should we care about the activity and tumult in the Japanese bond market? 23:24 - Ad Break 25:26 - Do we face human capital destruction, or a sharp cut in Big Tech valuations? 30:30 - What is your reaction to the results of the AI survey? 36:02 - Do you expect that the rotation out of the U.S. will continue in 2026? 41:17 - What level of investment power does Europe really have? 45:12 - Ad Break 46:32 - Do you think the U.S. market will underperform or outperform its peers abroad? 49:48 - Is there anything that you’re watching in the markets right now that you think deserves more attention? 50:57 - Is it accurate to say that your one word of advice would be diversification? 53:25 - Break 53:34 - Conclusion 59:15 - Credits Follow Scott on Instagram: https://instagram.com/profgalloway Follow Ed on Instagram and X: https://instagram.com/ed_elson_/ https://twitter.com/edels0n Subscribe to Prof G Markets on Spotify: https://links.profgmedia.com/markets-spotify Got a question for Prof G? Get answers on TikTok: https://links.profgmedia.com/tiktok Want more Prof G? Check out everything we're up to at: https://links.profgmedia.com/home #business #news #tech #financemotivation #stockmarket #profg #scottgalloway #profgmarkets #ai #earnings #stocks #inflation #investmentstrategies #investment #investing #gdp #podcast #recession #tariffs
About The Prof G Pod – Scott Galloway
The Prof G Pod – Scott Galloway

The Prof G Pod – Scott Galloway

By @theprofgpod

NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...