Markets React to Trump’s “Biggest Deal Ever” With the EU | Prof G Markets
Markets React to Trump’s “Biggest Deal Ever” With the EU | Prof G Markets
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Quick Insights

Multiple Wall Street banks have recently upgraded Nike (NKE), signaling a strong bullish turnaround for the stock. JP Morgan issued a Buy rating with a $93 price target to be reached by December of 2026. This renewed confidence is driven by a new CEO and a strategic shift back to the company's performance sports roots after a period of underperformance. The opportunity fits the "fallen angel" investment theme, which focuses on iconic but recently underperforming companies poised for recovery. Another stock in this theme, Estee Lauder (EL), has already seen significant success, gaining 25% year-to-date.

Detailed Analysis

Nike (NKE)

  • Wall Street sentiment has turned bullish on Nike. Several major banks have recently upgraded the stock.
    • JP Morgan upgraded the stock to a Buy rating, telling investors to, quote, "just buy it."
    • JP Morgan set a price target of $93 per share by December of 2026.
    • Goldman Sachs, Jeffries, and August have also upgraded the stock.
  • The positive sentiment comes after a difficult period for the company, which saw its stock fall 30% last year amid declining revenue, profit, and issues with inventory and weak demand.
  • The turnaround is being credited to the new CEO, Elliot Hill, who is seen as bringing the company back to its roots.
  • The new strategy involves:
    • Shifting focus back to performance sport products from lifestyle-focused items.
    • Cleaning up excess inventory from retail channels.
    • Reorganizing the company to be more focused on its heritage as a performance company.
  • A retail analyst from Bank of America stated, "the worst is behind us," and believes the stock has bottomed.

Takeaways

  • The discussion presents a strong bullish case for Nike as a turnaround story.
  • The combination of a new, effective CEO, a clear strategic shift back to core strengths, and multiple Wall Street upgrades suggests that momentum is building.
  • Investors following a "fallen angel" strategy (investing in iconic but recently underperforming companies) may see this as a prime opportunity, as the company appears to be in the early stages of a recovery.

"Fallen Angels" Investment Theme

  • The podcast revisits Scott Galloway's "fallen angel" thesis: the idea that iconic companies whose stocks have been battered can rediscover their roots and see their valuations recover.
  • Several companies were mentioned as part of this thesis, with their 2025 year-to-date performance noted:
    • Estee Lauder (EL): The biggest winner, up 25%, roughly matching the return of Nvidia.
    • Disney (DIS): Up 9%.
    • Intel (INTC): Underperforming, up around 2.5%.
    • Nike (NKE): The original "fallen angel" in this thesis, is up 8% year-to-date and showing signs of a comeback.

Takeaways

  • The "fallen angel" investment thesis has produced mixed but some exceptionally strong results (Estee Lauder).
  • The recent positive developments at Nike suggest the thesis may be playing out for the athletic apparel giant.
  • Investors could use this theme to identify other high-quality, iconic companies that have faced recent struggles but have clear catalysts for a potential turnaround, such as new leadership or a strategic pivot.

AI Sector (Featuring Anthropic)

  • Anthropic, a private AI startup, is reportedly in talks to raise money at a valuation north of $150 billion, more than double its valuation from earlier in the year.
  • The company's annual recurring revenue has quadrupled to $4 billion since the start of the year, driven by enterprise demand.
  • The podcast highlights a major reversal in Anthropic's ethical stance. After previously stating it would never raise money from Saudi Arabia or other authoritarian governments, it is now in talks with MGX, the government-owned investment fund of the United Arab Emirates (UAE).
  • This is presented as a recurring theme in Silicon Valley, where ethical declarations are often abandoned for profit. Other examples mentioned include:
    • OpenAI (originally a non-profit).
    • Google (GOOGL) (which said it wouldn't work on weapons but took a military contract).
    • Meta (META) (which also began working on military products).

Takeaways

  • While Anthropic is not a public company, its massive valuation jump and revenue growth underscore the continued hyper-growth and intense investor interest in the AI sector.
  • The primary insight is a cautionary one for investors: be skeptical of corporate mission statements and ethical guidelines from tech companies.
  • The "real mission" is almost always to maximize profit. This is a crucial factor to remember when evaluating companies in hyper-competitive industries like AI.

Market & Geopolitical Outlook

  • The podcast analyzed the recently announced trade deal framework between the US and the EU.
  • There is significant skepticism about the deal's substance. The host argues it is a "press release," not a signed, ratified deal, similar to previously announced deals with Japan, China, and Saudi Arabia that never fully materialized.
    • For example, Japan's announced $550 billion investment was later clarified by the Japanese government to be a $5 billion investment and a large loan.
  • A contrasting view is that the US got the "better end of this deal" in the framework, possibly because the EU needs to placate the US to ensure continued military support for Ukraine.
  • Potential Market Impact:
    • The deal, if it becomes reality, is projected to raise prices on US households by about $2,400.
    • A key import from Europe that would be affected by tariffs is pharmaceuticals.

Takeaways

  • Investors should be cautious and not trade on headlines about major geopolitical deals. These "frameworks" are subject to change and may not materialize as announced, which can lead to market volatility.
  • The discussion highlights ongoing geopolitical uncertainty as a key risk factor for markets.
  • The potential for rising consumer costs ($2,400 per household) could impact consumer discretionary spending.
  • Sectors with heavy import reliance from Europe, such as pharmaceuticals, could face headwinds from new tariffs if the deal is implemented.
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Video Description
Ed and Scott break down the new trade deal between the U.S. and the E.U. Then, Ed explains why Wall Street analysts have started upgrading Nike’s stock. Finally, he unpacks Anthropic’s latest funding round and points out who might be backing the AI startup. Timestamps 00:00 - Today's Number 00:33 - Market Vitals 01:03 - EU Trade Agreement 07:22 - Scott Calls In 📲 16:12 - Break 16:32 - Wall Street Turns Bullish on Nike 18:01 - Interview w Lorraine Hutchinson, Retail Analyst at Bank of America 22:29 - Ad Break 23:50 - Anthrophic's Blockbuster Valuation 28:02 - Credits -- Subscribe to the Prof G Markets newsletter: https://links.profgmedia.com/markets-newsletter Order "The Algebra of Wealth" out now: https://links.profgmedia.com/algebra-of-wealth Subscribe to No Mercy / No Malice: https://links.profgmedia.com/nmnm-yt-sub-desc Follow Scott on Instagram: https://instagram.com/profgalloway Follow Ed on Instagram and X: https://instagram.com/ed_elson_/ https://x.com/edels0n
About The Prof G Pod – Scott Galloway
The Prof G Pod – Scott Galloway

The Prof G Pod – Scott Galloway

By @theprofgpod

NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...