
Adobe (ADBE) is building a strong competitive moat in artificial intelligence with its Firefly generative AI platform. Its key advantage is being "commercially safe," as it is trained exclusively on licensed and public domain content, protecting businesses from potential copyright lawsuits. This focus on legal safety is a major selling point for large enterprise customers who are often risk-averse. Investors should view the integration of Firefly into products like Adobe Express as a significant long-term growth driver. This strategy positions Adobe to capture a substantial share of the enterprise AI market by competing on trust and security, not just features.

By @theprofgpod
NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...