Europe Braces for Trump’s Greenland Tariffs | Prof G Markets
Europe Braces for Trump’s Greenland Tariffs | Prof G Markets
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Quick Insights

ASML (ASML) is now considered a "hold" rather than a "buy," as its stock is seen as fairly valued after its recent 80% surge. For future opportunities, keep OpenAI on your watchlist for a potential IPO in 2026, as its new advertising business is a significant positive catalyst. Investors seeking safety from geopolitical risk are driving gold and silver to all-time highs, making them a classic "flight to safety" trade. In contrast, be cautious with European stocks, which face significant headwinds from the threat of new US tariffs. Unlike precious metals, Bitcoin (BTC) is currently behaving more like a risk asset than a safe haven.

Detailed Analysis

Gold & Silver

  • Both gold and silver were mentioned as hitting fresh all-time highs.
  • The reason for this surge is that investors are searching for safety amid geopolitical tensions, specifically the threat of a new trade war between the US and Europe over Greenland.
  • This is a classic "flight to safety" trade, where investors move money into assets perceived as safe stores of value during times of uncertainty.

Takeaways

  • Gold and silver are currently acting as safe-haven assets.
  • Investors concerned about geopolitical risk and potential market volatility may see these precious metals as a way to hedge their portfolios.

Bitcoin (BTC)

  • Bitcoin's price declined alongside the US dollar.
  • This happened at the same time that gold was hitting a record high, indicating that in this specific instance, investors were not treating Bitcoin as a safe-haven asset like they were with precious metals.

Takeaways

  • During this period of geopolitical tension, Bitcoin behaved more like a risk asset than a "digital gold" or safe haven.

European Stocks

  • European stocks experienced their worst day in two months following President Trump's tariff threats against eight European nations.
  • The threat of a 10% tariff, potentially rising to 25%, has created significant uncertainty and bearish sentiment for European companies.
  • The discussion highlights the risk of a "dangerous downward spiral" if a trade war escalates.

Takeaways

  • Investors should be cautious about exposure to European stocks, as they are highly sensitive to the ongoing trade tensions with the US.
  • The situation is fluid, and the outcome depends on whether Europe presents a strong, unified front (which could lead to the tariffs being withdrawn) or a weak, divided one (which could lead to escalation).

OpenAI (Private Company)

  • OpenAI, the company behind ChatGPT, announced it will start testing ads on its free tier. This is a major reversal from CEO Sam Altman's previous stance, where he called ads a "lost resort".
  • The move is driven by the need for new revenue streams to fund its massive AI infrastructure costs (a reported $1.4 trillion commitment) and to drive user growth towards a goal of 1 billion weekly active users.
  • A potential IPO is rumored for next year (2026), and showing strong user growth and a high-margin ad business would be crucial for its success.
  • The podcast guest believes that if OpenAI were public, its stock would "shoot up" on this news, as advertising is an extremely high-margin business, citing the success of Google (GOOGL), Meta (META), Amazon (AMZN), and Netflix (NFLX) with their ad businesses.

Takeaways

  • For future investors: Keep OpenAI on your watchlist for a potential IPO in 2026. The introduction of an ad business is a significant positive catalyst for its potential valuation.
  • Risk Factor: The biggest risk is the "ick" factor. AI chatbots know a user's personal thoughts and conversations. If ads become "uniquely unsettling" or too personal, it could cause a user backlash and damage the brand's trust.
  • Competitive Landscape: While the guest's money is still on OpenAI to win the consumer AI race, they are in a competitive field with Anthropic (focused on enterprise) and Google.

ASML (ASML)

  • ASML is a European lithography company that makes the essential machines used to produce advanced AI chips. It recently became the third European company in history to reach a half-a-trillion-dollar market cap.
  • The stock recently surged 7% to a record high. The direct cause was an announcement from its largest customer, TSMC (TSM), that it plans to spend $56 billion on chip manufacturing, a significant portion of which will go to ASML.
  • The podcast hosts highlighted this as a successful past pick, noting they recommended it as a "buy" in July at $750 per share. The stock is now trading at $1,359 per share, an 80% increase.
  • The original investment thesis was that ASML was perfectly positioned for the AI boom but was trading at an undeservedly low valuation and had a history of under-promising and over-delivering.

Takeaways

  • The podcast's view is that ASML is now "fairly valued."
  • The recommendation has been updated from a "buy" to a "hold."
  • The hosts state that "it isn't really the buying opportunity it was," suggesting new investors may have missed the best entry point.

Taiwan Semiconductor (TSM)

  • TSMC is the world's largest chip maker and the biggest customer of ASML.
  • The company announced a massive capital expenditure plan, committing to spend $56 billion on chip manufacturing.
  • This spending is a direct driver of revenue for its key suppliers, like ASML.

Takeaways

  • While no direct recommendation was given for TSMC, its massive $56 billion spending plan is a powerful bullish signal for the entire semiconductor industry.
  • This indicates strong confidence in future demand for advanced chips, which benefits not only TSMC but also the entire supply chain of companies that provide equipment and materials for chip manufacturing.
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Video Description
Ed Elson speaks with Robert Armstrong, U.S. financial commentator for the Financial Times and author of the Unhedged newsletter, about President Trump’s new tariffs on the EU and how markets responded. Then, Alex Kantrowitz, founder of the Big Technology newsletter and podcast, joins the show to break down why OpenAI is rolling out ads on ChatGPT, and what it signals about the evolving AI landscape. Finally, Ed wraps the show with his updated thoughts on ASML stock. Timestamps 00:00 - Today's Number 00:21 - Market Vitals 00:49 - Greenland Tariffs (ft. Robert Armstrong) 09:44 - Ad Break 11:00 - ChatGPT Ads (ft. Alex Kantrowitz) 21:36 - Ad Break 24:00 - ASML Update 26:47 - Credits — Subscribe to the Prof G Markets newsletter: https://links.profgmedia.com/markets-newsletter Order "Notes On Being A Man" now! https://amzn.to/4nl4VKo Subscribe to No Mercy / No Malice: https://links.profgmedia.com/nmnm-yt-sub-desc Follow Scott on Instagram: https://instagram.com/profgalloway Follow Ed on Instagram, X and Substack: https://instagram.com/ed_elson_/ https://twitter.com/edels0n https://substack.com/@edwardelson Note: We may earn revenue from some of the links we provide.
About The Prof G Pod – Scott Galloway
The Prof G Pod – Scott Galloway

The Prof G Pod – Scott Galloway

By @theprofgpod

NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...