
The GLP-1 drug market is poised for significant expansion with the introduction of oral pills, creating a major investment theme. Consider Novo Nordisk (NVO) as a potential value play, as market expectations for its newly launched oral obesity pill are currently very low. The pill's lower cost and needle-free dosing could unlock a massive new customer base, providing significant upside if successful. In contrast, competitor Eli Lilly (LLY) is a momentum play with extremely high expectations already priced into its stock, presenting a higher valuation risk. Therefore, investors seeking a contrarian opportunity with a near-term catalyst may find NVO to be a compelling investment.

By @theprofgpod
NYU Professor, best-selling author, business leader and serial entrepreneur Scott Galloway cuts through the biggest stories in ...