
Treat social saunas and cold-plunge facilities as a consumer-wellness trend to research, not a buy signal; evaluate customer demand, operating costs, and retention before investing.
Follow clinical and regulatory developments in MDMA-assisted therapy, but promising trial results alone do not establish commercial viability.
The discussion provides no named public companies, tickers, price targets, or investment timelines, so genetic testing and AI meeting software remain themes to monitor rather than actionable stock picks.

By Next Big Idea Club
The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.