Why Hollywood Can't Find Good Scripts
Why Hollywood Can't Find Good Scripts
Podcast22 min 10 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors should maintain a bearish outlook on traditional studios like Warner Bros. Discovery (WBD) and Paramount (PARA) that rely heavily on consolidation and sequels, as production employment has plummeted 30% from its peak. Focus instead on Netflix (NFLX) and platforms that prioritize "streaming economics" and profitability over raw subscriber growth. High-conviction opportunities lie in companies leveraging "discovery layer" data to identify high-quality, original scripts, which historically generate 90% more revenue than standard studio fare. Be bullish on international content providers and distribution networks with exposure to high-growth markets like South Korea and Nigeria, following the global success of hits like Squid Game. Diversify away from the traditional Hollywood ecosystem toward tech-enabled platforms that democratize talent scouting and bypass expensive, disorganized legacy gatekeepers.

Detailed Analysis

The Entertainment Industry & Hollywood Studios

The discussion highlights a significant shift in the business model of Hollywood, moving from a period of "peak content" to a more cautious, debt-focused environment.

  • Market Correction: Employment in film and TV production has dropped 30% from its 2022 peak. This is attributed to studios (like Disney, Warner Bros., and Paramount) pulling back after aggressively chasing Netflix (NFLX) in the "streaming wars."
  • Consolidation Risks: The potential for further mergers (e.g., Paramount and Warner Bros. Discovery) is viewed as a negative for the creative ecosystem. Fewer buyers lead to more "conventional thinking" and less risk-taking on original scripts.
  • The "IP" Trap: Studios are increasingly relying on existing Intellectual Property (sequels and adaptations) to mitigate financial risk. While economically rational, this creates a "talent discovery gap" where original, high-value ideas are overlooked.
  • Economic Value of Writing: A Harvard Business School study found that movies made from highly-rated scripts (specifically from The Blacklist) generate 90% more revenue than those that are not, controlling for other factors.

Takeaways

  • Bearish on Traditional Studio Efficiency: Investors should be wary of studios that rely solely on consolidation and cost-cutting rather than improving their "talent discovery" mechanisms.
  • Focus on Quality Metrics: The data suggests that "script quality" is a leading indicator of commercial success. Companies that can successfully leverage data to identify high-quality, original content early may have a competitive advantage over those simply "reheating" old franchises.
  • Streaming Sustainability: The industry is pivoting from subscriber growth at all costs to "streaming economics" (profitability). Watch for studios that can balance high-quality original content with disciplined production budgets.

The Blacklist (Private/Platform Theme)

The Blacklist is an annual list and a platform that crowdsources the best unproduced screenplays in Hollywood. It has become a major "discovery layer" for the industry.

  • Track Record: Since 2005, scripts from the list have grossed over $30 billion at the box office and won 60 Academy Awards.
  • Business Model: The company has evolved into a marketplace where writers pay to host scripts and receive professional critiques, bypassing the traditional "move to LA and network" barrier.
  • Market Inefficiency: The platform thrives because Hollywood’s traditional method of finding scripts is "wildly disorganized" and lacks a central meritocratic system.

Takeaways

  • Disruption of the "Gatekeeper" Model: The Blacklist represents a shift toward democratizing access to Hollywood. Platforms that use crowdsourcing or data to filter "noise" in creative industries are becoming essential infrastructure.
  • Investment Theme: Look for "Discovery Layer" businesses. Just as the NBA has a global scouting system, the entertainment industry is moving toward a model where talent is sourced globally rather than just in specific "zip codes."

Global Content & Emerging Markets

A major theme discussed was the "globalization of storytelling" and the diminishing dominance of the traditional Hollywood studio system.

  • International Hits: Successes like Parasite and Squid Game prove that non-U.S. content can achieve massive commercial and critical success globally.
  • Technological Democratization: Filmmakers in regions like Nigeria are producing high-quality work using only smartphones and laptops, then finding global audiences via social media and digital platforms.

Takeaways

  • Bullish on International Content: Investment opportunities may lie in platforms or production companies with strong footprints in emerging markets (e.g., Nollywood, South Korea).
  • Diversification: The "next big thing" in entertainment is increasingly likely to come from outside the traditional Hollywood ecosystem. Investors should look for companies with robust global distribution networks that can capitalize on localized content with universal appeal.

Risk Factors Mentioned

  • Macroeconomic Pressures: Hollywood is currently in a "recession," with high unemployment and reduced production volume.
  • Quarterly Earnings Pressure: A focus on short-term financial results often leads to "safe" but mediocre content (sequels), which may eventually lead to audience fatigue.
  • Political/Regulatory Risks: Production levels in hubs like Los Angeles are heavily dependent on government leadership and tax credit structures.
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Episode Description
How to get discovered in Hollywood has been a decades-old struggle. For screenwriters, that game started to change when Franklin Leonard launched the Black List, an annual ranking of the “most liked” but not-yet-produced screenplays. Since 2005, more than 500 of those scripts have become feature films, including several Best Picture Oscar-winners. Ryan Knutson interviewed Leonard about how to fix some of Hollywood’s other challenges at our live show in Los Angeles.   Further Listening:  - Hollywood Jobs Are Disappearing   - Inside the Nasty Fight to Take Over Hollywood - The Journal. - For Riz Ahmed, Life is a Spy Thriller  Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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