
A major shift is underway as private equity is being introduced into 401k retirement plans, creating a new investment theme. This presents a "picks and shovels" opportunity by investing in the asset managers who will benefit from higher fees on these new products. Consider major players like BlackRock (BLK) and State Street (STT), which are both launching target date funds that include private assets. Additionally, Apollo Global Management (APO) is a key private equity firm partnering directly with State Street on this initiative. These companies are positioned to directly benefit as they tap into the massive $12 trillion 401k market.
This section covers the specific companies mentioned as being central to the trend of bringing private assets into 401k plans.

By The Wall Street Journal & Spotify Studios
The most important stories about money, business and power. Hosted by Ryan Knutson and Jessica Mendoza. The Journal is a co-production of Spotify and The Wall Street Journal. Get show merch here: https://wsjshop.com/collections/clothing