How Scotts Miracle-Gro's Weed Business Went Up in Smoke
How Scotts Miracle-Gro's Weed Business Went Up in Smoke
Podcast21 min 39 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Scotts Miracle-Gro (SMG) presents a potential investment opportunity as it plans to sell its unprofitable cannabis subsidiary, Hawthorne Gardening, by the end of the year. This sale could be a positive catalyst for SMG's stock, removing a major source of financial losses and allowing a refocus on its stable core business. The broader cannabis industry remains a highly speculative investment due to its federal status as a Schedule 1 drug, which severely impacts profitability. A key near-term catalyst to watch for is the potential rescheduling of cannabis to Schedule 3, which would be a significant positive step for the entire sector. Investors should monitor SMG for the completion of the Hawthorne sale and the cannabis sector for any news on federal rescheduling.

Detailed Analysis

Scotts Miracle-Gro (SMG)

  • Core Business: A dominant player in the lawn and garden industry, with products like potting soil found in major retailers like Lowe's, Home Depot, and Walmart.
  • Entry into Cannabis: Faced with stalling growth after the 2008 recession, CEO Jim Hagedorn saw an opportunity in the growing cannabis market.
    • To avoid the risks of federal illegality, the company did not grow or sell cannabis directly.
    • Instead, it created a subsidiary called The Hawthorne Gardening Company to act as a "picks and shovels" supplier to the industry.
    • Hawthorne acquired established hydroponics companies like General Hydroponics and Vermicrop to sell equipment, soil, lights, and filtration systems to cannabis growers.
  • Pandemic Boom: The company's stock price more than doubled during the pandemic.
    • Cannabis consumption reached new heights, and Hawthorne's business boomed.
    • Investors viewed SMG as a safer way to get exposure to the cannabis industry without directly investing in federally illegal operations.
  • Post-Pandemic Bust: As the pandemic receded, cannabis demand fell, leading to an oversupply in the market and a collapse in wholesale cannabis prices.
    • Hawthorne's customers (the growers) began to struggle, fold, or cut back on purchasing supplies.
    • This caused Hawthorne's revenue to slump and turn into "pretty major losses," which negatively impacted the overall bottom line of Scotts Miracle-Gro.
  • Current Strategy: The company has been "burned by this whole experience" and is now looking to sell the Hawthorne Gardening subsidiary by the end of the year.
    • However, they are not completely abandoning the idea. They are reportedly looking to structure a deal that would allow them to buy Hawthorne back in the future if cannabis is legalized at the federal level.

Takeaways

  • SMG is a story of two distinct businesses: a stable, traditional lawn and garden company and a high-risk, high-volatility cannabis supply venture.
  • The investment thesis for SMG as a cannabis play has soured significantly. The Hawthorne subsidiary has become a major financial drag on the parent company.
  • The planned sale of Hawthorne could be a positive catalyst for SMG's stock, as it would remove a source of significant losses and allow the company to refocus on its profitable core business.
  • The option to buy Hawthorne back represents a long-term, low-risk call option on federal cannabis legalization for the company, but it is not a reason to invest today.

The Cannabis Industry (Investment Theme)

  • Industry Trajectory: The legal cannabis industry grew rapidly in the 2010s due to state-by-state legalization. It experienced a massive boom during the pandemic, but this led to an "overbuild."
  • Current State: The industry has "run into a wall."
    • There is too much supply, which has caused the wholesale price of cannabis to collapse.
    • Many cannabis cultivation companies are struggling financially, folding, or slashing staff.
  • Primary Headwind: The biggest obstacle for the entire industry is that marijuana remains a Schedule 1 drug under U.S. federal law, in the same category as heroin.
    • This status means cannabis businesses cannot deduct ordinary business expenses from their taxes, making it "extremely hard to turn a profit."
    • It also limits access to traditional banking and financing.
  • Potential Catalysts: The future success of the industry is highly dependent on changes in federal law.
    • Full Federal Legalization: This is the ultimate goal for the industry and would be like "the gates opening," allowing companies to operate like normal businesses and unlocking legitimacy.
    • Rescheduling: A more near-term possibility is the rescheduling of cannabis from Schedule 1 to a less restrictive category like Schedule 3. This would be a significant positive step, though not full legalization. The podcast notes that the Trump administration had expressed interest in this, with a decision expected "in a few weeks" from the time of the discussion.

Takeaways

  • Investing in the cannabis industry is currently a highly speculative bet on U.S. federal policy changes.
  • The story of Hawthorne serves as a "moral tale" that even "picks and shovels" plays (investing in suppliers) are not safe when the underlying industry faces fundamental profitability challenges due to regulation.
  • The key risk is the lack of profitability due to federal tax laws (Schedule 1 status). The key catalyst to watch for is any movement on rescheduling or full legalization.
  • The transcript suggests a powerful lesson for investors: "being early can sometimes be just as bad as being wrong." The industry needs federal law to catch up before it can become a stable, investable sector.
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Episode Description
Over a decade ago, home gardening giant Scotts Miracle-Gro made a bold push for growth in a nascent and controversial industry: cannabis. What was once the company’s lucrative bet is now a struggling business. WSJ’s Dean Seal explains how Scotts Miracle-Gro ventured into marijuana and why their early bet has shriveled up. Oyin Adedoyin hosts. Further Listening:  How the 'Napa Valley of Cannabis' Dried Up The Highs and Lows of Diversifying the Cannabis Industry The Drug You’ve Never Heard of Wreaking Havoc Across Europe Sign up for WSJ’s free What’s News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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