
Consider a long position in Netflix (NFLX), as its strategy of granting creative freedom to top talent solidifies its content dominance and market power. The growing Health & Wellness trend presents an opportunity in Nestlé (NSRGY), whose Pure Encapsulations brand received a strong endorsement for quality and trustworthiness. Be aware of the potential risk to Amazon's (AMZN) marketplace, as concerns over counterfeit products are driving consumers directly to brands. The expanding sports betting market makes DraftKings (DKNG) an attractive investment, given its official NFL partnership and features designed to build user loyalty. Finally, the powerful and growing entertainment brand of the UFC suggests a bullish outlook for its parent company, TKO Group Holdings (TKO).