Everything Wrong With the Internet and How to Fix It
Everything Wrong With the Internet and How to Fix It
Podcast1 hr 27 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors should be cautious about speculating on a merger between Netflix (NFLX) and Warner Bros. Discovery (WBD), as it faces a high probability of being blocked by regulators. The core business models of Meta (META) and Amazon (AMZN) are under significant antitrust scrutiny, posing a direct risk to their long-term profitability and margins. Apple's (AAPL) "walled garden" ecosystem is being forced open by new regulations, which threatens its high-margin App Store revenue. Google's (GOOGL) dominance in search is vulnerable to disruption from new AI-powered competitors that could erode its primary business. Overall, the biggest tech companies face growing headwinds from regulators and innovators that could challenge their market leadership.

Detailed Analysis

Meta Platforms (META)

  • The podcast uses Facebook, a Meta platform, as the primary case study for the concept of "enshittification." This is a three-stage process:
    1. Attract Users: The platform is good to its users to build a network and create "lock-in" (making it hard to leave). Facebook initially promised not to spy on users to lure them from MySpace.
    2. Attract Businesses: The platform then makes things worse for users (e.g., by introducing surveillance) to offer value to business customers (e.g., targeted ads).
    3. Extract from Everyone: Once both users and businesses are locked in, the platform extracts as much value as possible from everyone, degrading the service to a "pile of shit" while keeping just enough value to prevent them from leaving.
  • The shift to an algorithmic feed on Facebook and Instagram is highlighted as a response to competition from TikTok. This feed shows users content designed to keep them engaged, not necessarily content they asked to see from people they follow.
    • An FTC case revealed that only 7% of time on Instagram and under 20% on Facebook is spent on content from followed accounts.
  • The company has a history of questionable practices, including fraudulent video view counts that misled the publishing industry and allegedly charging advertisers for ads they knew were scams.
  • Meta actively shuts down potential competitors that try to "de-shittify" its service. The example given is the OG App, which provided an ad-free, chronological feed for Instagram but was removed from app stores after Meta complained.

Takeaways

  • Significant Regulatory Risk: Meta's core business model, which relies on user surveillance and engagement manipulation, is a primary target for regulators. The podcast suggests that the company's profitability is directly tied to a favorable and potentially changing policy environment.
  • Vulnerability to Interoperability: A key risk for Meta is the potential for an "interoperability mandate." This would be a law allowing users to leave a platform like Facebook but still communicate with friends who remain, similar to switching phone carriers. This would break the "network effect" that locks users in, fundamentally threatening Meta's moat.
  • Eroding User Trust: While engagement metrics may be strong, the discussion posits that user trust is low. The platform's quality is degrading, making it "brittle" and potentially vulnerable to a mass user exodus if a viable alternative emerges or a scandal occurs.

Amazon (AMZN)

  • Amazon is the primary case study for the concept of "extraction," defined as a firm with monopoly power taking wealth far in excess of the value it provides.
  • The Amazon Marketplace initially fulfilled the internet's promise of enabling small businesses. In its early days, Amazon's take rate (the percentage of a sale it keeps) was under 20%.
  • Over the last decade, as Amazon locked in both sellers and buyers, it "turned the screws." The take rate for many sellers is now over 50%, comparable to brick-and-mortar retail.
  • A major source of this extraction is Amazon's advertising business. Sellers must bid against each other for higher placement in search results.
    • This business generated $56 billion last year and is projected to exceed $70 billion.
    • This practice degrades search quality for consumers. The top search result on Amazon is, on average, 17% more expensive than the best actual match for the query. The "Amazon's Choice" badge is not a mark of quality but is tied to how much a seller pays into the Amazon ecosystem.
  • The company is criticized for its aggressive strategy of acquiring potential competitors, such as Diapers.com, to eliminate threats.
  • Labor practices are a major point of criticism, particularly the use of "bossware" to surveil warehouse workers and delivery drivers to an extreme degree, docking pay for actions like "driving with their mouth open."

Takeaways

  • Antitrust Scrutiny: Amazon's dual role as both a marketplace operator and a seller is a major antitrust concern. Its highly profitable advertising business, which critics argue is essentially a tax on sellers, is a prime target for regulators.
  • Margin Risk: If regulators were to treat Amazon's marketplace as a utility, they could impose rules on "self-preferencing" or even cap the fees Amazon can charge sellers. This would pose a direct threat to the company's high-margin revenue streams.
  • ESG and Labor Risk: The intense surveillance of its workforce and poor working conditions represent a significant ESG (Environmental, Social, and Governance) risk. This could lead to increased unionization efforts, regulatory fines, and reputational damage that could impact consumer behavior.

Google (Alphabet) (GOOGL, GOOG)

  • Like Amazon, Google's search platform is criticized for becoming cluttered with ads and sponsored results, eroding the trust and quality that was its original value proposition.
  • The company is described as suffering from the "curse of bigness," where it struggles to innovate new products in-house. Most of its major successes in the last two decades have been acquisitions, including:
    • YouTube (video)
    • Android (mobile)
    • Waymo (self-driving cars)
    • Its ad-tech stack
  • While Google conducted the foundational research on "transformers" (the technology behind modern AI like ChatGPT), it failed to productize it until a competitor, OpenAI, forced its hand. This is compared to how AT&T's Bell Labs invented technologies but failed to bring them to market.

Takeaways

  • Core Business at Risk: The "enshittification" of Google Search erodes user trust. This makes the company vulnerable to competitors that can offer a better, more trustworthy search experience, particularly as new AI-powered search tools emerge.
  • Innovation vs. Acquisition: The reliance on acquisitions to drive growth is a potential long-term weakness. With antitrust regulators now scrutinizing "killer acquisitions" more closely, this growth strategy may become less viable.
  • AI Disruption: While a leader in AI research, Google's slow movement to implement its own innovations shows a vulnerability typical of a large incumbent protecting its existing business model. The rise of OpenAI and other AI-native companies poses a genuine threat to Google's dominance in information discovery.

Apple (AAPL)

  • Apple is portrayed as a powerful "gatekeeper" with the ability to profoundly impact the business models of other tech giants.
  • The introduction of App Tracking Transparency, which allowed users to opt-out of tracking, is a key example. 96% of users opted out, dealing a significant blow to Meta's ad-targeting business.
  • However, this gatekeeper power is also a vulnerability. Apple is criticized for its control over the App Store, having removed apps at the request of both corporations (like Meta) and governments. This control is the subject of intense global regulatory scrutiny.

Takeaways

  • "Walled Garden" as a Double-Edged Sword: Apple's control over its ecosystem is a massive competitive advantage and a driver of high-margin services revenue. However, it is also its greatest regulatory risk.
  • Regulatory Headwinds: Global regulators, particularly in the EU with the Digital Markets Act, are forcing Apple to open its platform to alternative app stores and payment systems. This could erode the lucrative fees it collects and weaken its ecosystem lock-in.
  • Competitive Power: Apple's ability to unilaterally make platform changes that affect competitors (like the privacy update) makes it a powerful player. However, this power also attracts antitrust attention, as it can be seen as anti-competitive behavior.

Media & Entertainment (NFLX, WBD)

  • A potential merger between Netflix (NFLX) and the entertainment assets of Warner Bros. Discovery (WBD) is discussed.
  • The sentiment is strongly bearish on the deal's prospects, with guest Tim Wu (a former White House competition policy advisor) stating it would be "presumptively illegal" under current antitrust guidelines.
  • The argument against the merger is that it would harm competition by:
    • Consolidating the streaming market from three or four major players to even fewer.
    • Eliminating a key bidder for premium content, which would reduce pay for creators and likely lead to less innovative content.
    • Combining two historically innovative and oppositional companies (Netflix and HBO/Warner) into a single entity, which would be a "cultural mustification."

Takeaways

  • High Merger Risk: Investors should be extremely cautious about speculating on a Netflix/WBD merger. The analysis from a former top regulator suggests it would almost certainly be challenged and likely blocked by the government.
  • Antitrust Climate in Media: The discussion indicates that large-scale consolidation in the media and entertainment sector will face intense scrutiny. The failed merger between Simon & Schuster and Penguin Random House is cited as a recent precedent.

Broader Investment Themes

  • "Bossware" and Labor Surveillance: The rise of technology used to monitor employees, as seen with Amazon and features within Microsoft Office 365, is highlighted as a growing area of social and political concern.
    • Insight: Companies that are major providers or users of this technology (AMZN, MSFT) face potential ESG, reputational, and regulatory risks as momentum builds to outlaw or restrict these practices.
  • Algorithmic Price Discrimination: The practice of charging different people different prices for the same product, as highlighted by an investigation into Instacart (CART), is framed as unfair and a source of public anger.
    • Insight: Business models that rely heavily on opaque or discriminatory pricing algorithms are vulnerable to consumer backlash and new regulations. This could impact companies in the gig economy and e-commerce sectors.
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Episode Description
Ragebait, sponcon, A.I. slop — the internet of 2026 makes a lot of us nostalgic for the internet of 10 or 15 years ago. What exactly went wrong here? How did the early promise of the internet get so twisted? And what exactly is wrong here? What kinds of policies could actually make our digital lives meaningfully better? Cory Doctorow and Tim Wu have two different theories of the case, which I thought would be interesting to put in conversation together. Doctorow is a science fiction writer, an activist with the Electronic Frontier Foundation and the author of “Enshittification: Why Everything Suddenly Got Worse and What to Do About It.” Wu is a law professor who worked on technology policy in the Biden White House; his latest book is “The Age of Extraction: How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity.” In this conversation, we discuss their different frameworks, and how they connect to all kinds of issues that plague the modern internet: the feeling that we’re being manipulated; the deranging of our politics; the squeezing of small businesses and creators; the deluge of spam and fraud; the constant surveillance and privacy risks; the quiet rise of algorithmic pricing; and the dehumanization of work. And they lay out the policies that they think would go furthest in making all these different aspects of our digital lives better. Mentioned: Enshittification by Cory Doctorow The Age of Extraction by Tim Wu “Fighting Enshittification” by Josh Richman Book Recommendations: Small Is Beautiful by E. F. Schumacher Manipulation by Cass R. Sunstein The Rise and Fall of the Great Powers by Paul Kennedy Careless People by Sarah Wynn-Williams Little Bosses Everywhere by Bridget Read Jules, Penny & the Rooster by Daniel Pinkwater Thoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com. You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs. This episode of “The Ezra Klein Show” was produced by Annie Galvin. Fact-checking by Will Peischel. Our senior engineer is Jeff Geld, with additional mixing by Isaac Jones and Aman Sahota. Our executive producer is Claire Gordon. The show’s production team also includes Marie Cascione, Rollin Hu, Kristin Lin, Emma Kehlbeck, Jack McCordick, Michelle Harris, Marina King and Jan Kobal. Original music by Pat McCusker. Audience strategy by Kristina Samulewski and Shannon Busta. The director of New York Times Opinion Audio is Annie-Rose Strasser. And special thanks to Natasha Scott. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
About The Ezra Klein Show
The Ezra Klein Show

The Ezra Klein Show

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