Tricks, Treats and Trends
Tricks, Treats and Trends
Podcast29 min 41 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights
  • Treat Hershey (HSY) as a watchlist name rather than a buy: chocolate prices are reportedly up 15%–20%, while consumer tastes are shifting toward sour and fruity candy; monitor margins and product innovation.
  • Tootsie Roll (TR) may benefit from interest in sour and nostalgic candy, but the discussion provides no evidence of a sales or earnings boost, so wait for company results before acting.
  • Home Depot (HD) could see seasonal demand tailwinds amid projected $13.5 billion in Halloween spending, but Skelly’s popularity is anecdotal and not proof of a material business impact.
  • No specific price targets or investment timeframes were provided, and Mars is privately held.
Detailed Analysis

Hershey (HSY)

  • Hershey’s mini bars were mentioned among popular Halloween candies, but the episode offered no company-specific financial results or outlook.
  • The broader candy market is shifting toward sour, fruity, and other non-chocolate products, particularly among younger consumers. This could make product innovation and changing tastes relevant areas to watch.
  • Chocolate prices were reported to be up 15%–20%, depending on the source, amid bad weather, heatwaves, and crop diseases affecting cacao supplies. About 60% of the world’s cacao is harvested in West Africa.

Takeaways

  • For investors following Hershey, the discussion points to a potential cost and supply risk for chocolate-focused businesses, alongside a consumer trend toward non-chocolate candy.
  • Watch for evidence of how companies respond to higher chocolate costs and changing candy preferences; the episode did not provide company-specific forecasts or recommendations.

Tootsie Roll Industries (TR)

  • The episode said that Cry Baby—the sour bubble gum featured in the tasting—is owned by Tootsie Roll Industries.
  • Sour flavors and nostalgic candy brands were discussed as areas of consumer interest. The episode also noted that some millennials are revisiting candies they remember from childhood.
  • Candy prices overall were said to have risen roughly 8% year over year, more than the general rate of inflation. The episode did not break out the impact on Tootsie Roll.

Takeaways

  • Tootsie Roll may be worth watching in the context of interest in sour candy and nostalgic brands, but the transcript does not establish how those trends affect its sales or profits.
  • The wider candy-price increase is a reminder to consider both demand for treats and higher prices when assessing confectionery companies.

Home Depot (HD)

  • Home Depot sells the 12-foot Giant Skeleton with LifeEyes LCD Eyes, commonly called “Skelly.” The episode said the decoration costs $299 and routinely sells out, though Home Depot did not disclose how many it sells.
  • The company has added features over time, including movement and, in the current version discussed, Bluetooth-enabled lighting and movement controls, adjustable eye functions, and the ability to play or live-speak messages.
  • U.S. Halloween consumer spending was projected to reach $13.5 billion that year, up from $10.6 billion in 2022, according to the National Retail Federation.

Takeaways

  • Skelly illustrates how seasonal products and product updates can attract consumer attention, but the transcript provides no sales figures or evidence of a material effect on Home Depot’s overall business.
  • Investors tracking Home Depot could monitor seasonal retail demand and product performance, while treating the skeleton’s popularity as an anecdote rather than proof of a company-wide trend.

Mars, Inc. (Private) and Mars Wrigley

  • Mars Wrigley was identified as the maker of Skittles Popped. The episode described a broader industry push toward new textures and formats, including popped or freeze-dried versions of candy.
  • Mars is privately held, so the transcript does not identify a publicly traded ticker for the company.

Takeaways

  • The discussion highlights product innovation as a way candy makers try to keep familiar brands relevant. It does not provide evidence about the sales or profitability of Skittles Popped.

Candy and Seasonal Retail Trends

  • The episode described rising interest in sour, fruity, and flavor-mashup candies, with M&M’s ranked first and Sour Patch Kids second on one candy seller’s list of popular Halloween candies.
  • Candy prices were reported to have risen roughly 8% year over year, while chocolate prices were up 15%–20%, depending on the source.
  • The episode linked pressure on chocolate supplies to bad weather, heatwaves, and crop diseases in West Africa, where about 60% of the world’s cacao is harvested.
  • Halloween spending was projected to reach a record $13.5 billion. The episode attributed the holiday’s broad appeal partly to its flexibility as a celebration and to retailers’ interest in seasonal sales.

Takeaways

  • The discussion suggests two areas to watch in consumer businesses: whether demand continues shifting toward non-chocolate and sour candy, and whether higher cacao costs weigh on chocolate products.
  • Seasonal spending may create sales opportunities for retailers, but the transcript does not show how much of the projected Halloween spending benefits any particular company.
  • The supply and price pressures discussed are risks for chocolate-related businesses; no specific price targets, investment timelines, or buy/sell recommendations were given.
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Episode Description
Americans are expected to spend a record $13.5 billion on Halloween this year, according to the National Retail Federation. That includes costumes, decorations and lots of candy. In this episode of “The Sunday Daily,” our host Rachel Abrams talks about these three tent poles of the Halloween season with reporters from across the Times newsroom. Kim Severson, who covers food, tells us about the sour, peelable and texture-confused candy edging out longtime chocolate favorites. Louis Lucero II, an editor for style coverage, predicts the most popular costumes of the year. And Callie Holtermann, a reporter who covers style and pop culture, discusses the enduring joy of “Skelly,” the 12-foot-tall Home Depot skeleton with a cult following. On Today’s Episode: Kim Severson covers all aspects of food culture for The New York Times. Louis Lucero II, an editor for style coverage for The New York Times. Callie Holtermann, a reporter who writes about style, pop culture and Gen Z for The New York Times. Background Reading: Halloween Costume Ideas That Scream 2026 Still the Biggest Skeleton In the Game? Photo credit: The New York Times For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. Subscribe today at nytimes.com/podcasts or on Apple Podcasts, Spotify and Amazon Music. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
About The Daily
The Daily

The Daily

By The New York Times

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro, Rachel Abrams and Natalie Kitroeff. Twenty minutes a day, five days a week, ready by 6 a.m. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. Listen to this podcast in New York Times Audio, our new iOS app for news subscribers. Download now at nytimes.com/audioapp