
Theatrical releases create more valuable, memorable assets than streaming-first films, posing a long-term risk to the perceived value of streaming-exclusive content libraries. Warner Bros. Discovery (WBD) is well-positioned due to its library of unique, theatrically-proven assets like "Mad Max: Fury Road" and "The Dark Knight". WBD is also competing aggressively in streaming by marketing its Max service with a pipeline of new films and a competitive $9.99/month price point. For Disney (DIS), investors should watch for projects led by acclaimed directors, as this is a key driver for creating culturally significant and successful franchise films. Ultimately, media companies that prioritize a strong theatrical window for major films may be creating more durable long-term value.

By The New York Times
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