Sunday Special: Wicked, Good?
Sunday Special: Wicked, Good?
167 days agoThe DailyThe New York Times
Podcast51 min 44 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

With Hollywood's box office favoring big "event" movies, consider IMAX as it directly benefits from audiences seeking premium theatrical experiences. Investors should also focus on companies with strong Intellectual Property (IP) that can be repeatedly monetized. Comcast (CMCSA) is well-positioned due to its ownership of successful franchises like Wicked through Universal Pictures. A key driver for recent hits is the underserved young female demographic, representing a significant market opportunity. Companies that successfully cater to this loyal and powerful audience may see outsized returns.

Detailed Analysis

Hollywood & Entertainment Sector

  • The podcast highlights that the Hollywood box office is in a "pretty dark time," with the industry struggling to get people into theaters post-pandemic.
  • Many films, even those with big movie stars, are underperforming or bombing at the box office. The October box office was noted as the lowest on record when adjusted for inflation (excluding 2020).
  • However, there are clear success stories. The films that are working well feel like "events" and are often tied to strong, pre-existing Intellectual Property (IP). The Wicked franchise is presented as a prime example of this success.
  • A key driver of recent box office hits is the young female demographic. They are described as the "most loyal fan base there is," willing to see movies multiple times and drive cultural conversation, similar to the success of Barbie. The speakers suggest this audience is currently underserved by Hollywood.

Takeaways

  • Investing broadly in the movie theater and entertainment industry carries risk due to changing consumer habits and inconsistent performance.
  • Investors should focus on companies with a strong portfolio of valuable IP that can be monetized across multiple films, spin-offs, and merchandise. The success of Wicked is a positive indicator for its parent company, Comcast (CMCSA), which owns Universal Pictures.
  • There is a significant market opportunity in creating content that caters to the young female demographic. Companies that successfully capture this audience may see outsized returns, as this group has proven to be a powerful and loyal consumer base.

IMAX Corporation (IMAX)

  • In the discussion about what makes a movie successful today, the speakers note that hits often feel like "events" that demand a special viewing experience.
  • They specifically mention that audiences feel they "have to see it in this premium format," citing IMAX as an example. This creates a sense of urgency and makes the movie-going experience feel special and distinct from watching at home.

Takeaways

  • The discussion suggests a bullish outlook for companies that offer premium theatrical experiences.
  • As studios focus on creating fewer, bigger "event" movies to guarantee box office draws, IMAX is positioned to benefit directly. Its technology and brand are associated with the high-impact, must-see blockbusters that are currently succeeding.

Roblox (RBLX)

  • When discussing the cultural ubiquity of The Wizard of Oz, it's mentioned that younger generations may not have the same connection to it.
  • Instead of watching classic movies on TV, they are more likely to be on YouTube watching a "Roblox playthrough."
  • A speaker jokingly suggests a "yellow brick Roblox" as a potential tie-in, highlighting the platform's cultural relevance.

Takeaways

  • This mention underscores Roblox's position as a dominant force in the youth entertainment landscape, competing directly with traditional media like film and television for the attention of younger audiences.
  • The joke about a tie-in points to a real business opportunity: major IP holders see platforms like Roblox as valuable partners for marketing, merchandising, and creating new interactive experiences for their franchises. This represents a potential growth area for both the IP holder and the platform.

Crocs (CROX)

  • While discussing the wave of Wicked-themed merchandise, a speaker rhetorically asks if dedicated fans are going to buy items like "the pink ketchup" or "the Crocs."
  • This mention, though hypothetical, places Crocs in the context of major brand collaborations tied to blockbuster cultural events.

Takeaways

  • This highlights the business strategy of Crocs, which heavily relies on high-profile collaborations with popular IP to drive sales and cultural relevance.
  • The success of a major franchise like Wicked creates a ripple effect of commercial opportunities for licensing partners. For a company like Crocs, being associated with such a hit is a key part of its marketing and growth model.
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Episode Description
“Wicked” was one of the biggest movies of 2024. It was culturally ubiquitous, a box office smash and an Oscar nominee for Best Picture. Now, a year later, “Wicked: For Good” arrives in theaters to finish the tale of the complicated friendship between Glinda the Good Witch and Elphaba, the Wicked Witch of the West. Can “Wicked: For Good” be the sensation that its predecessor was? Will it inject new life into a movie business that has suffered a historically bad business year? Will it satisfy the legions of “Wicked” fans who have been waiting to see their favorite musical brought to the big screen? Gilbert Cruz is joined by Kyle Buchanan, a pop culture reporter for The New York Times who profiled the stars of “Wicked,” and Madison Malone Kircher, a reporter for the Styles desk and affirmed “Wicked” fanatic, to discuss what “Wicked: For Good” means for the movies.   On Today’s Episode Madison Malone Kircher is a reporter covering internet culture for The Times. Kyle Buchanan is a pop culture reporter and serves as The Projectionist, the awards season columnist for The New York Times. Photo: Universal Pictures   Additional Reading Ariana Grande Still Has Surprises in Store There Have Been Dozens of “Wicked” Interviews. Why Did This One Go Viral? Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.
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