
The primary investment opportunity is to own the foundational AI model builders like Google (GOOGL), Microsoft (MSFT), and Meta (META). These companies control the core technology and are best positioned to capture value as they disrupt other industries. Investors should be cautious with traditional software-as-a-service (SaaS) companies, which face a high risk of disruption within the next 12 to 18 months. Microsoft (MSFT) is a core holding due to its powerful distribution advantage, integrating Co-pilot AI across its massive enterprise customer base. As a central player with its Gemini model, Google (GOOGL) also represents a direct investment in the fundamental layer of the AI stack.

By Paul Roetzer and Mike Kaput
The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.