
The rise of low-cost, AI-generated content is creating a major investment theme focused on the "picks and shovels" of this new media era. Investors should look for opportunities in companies developing the underlying AI models and voice generation technologies that power this trend. A secondary opportunity exists in the Ad Tech sector, as advertisers will demand new tools for brand safety and verification to navigate AI-generated content. While this trend presents a major operational challenge for platforms like Spotify (SPOT) and Alphabet's (GOOGL) YouTube, their ability to successfully curate this content could strengthen their market position. Ultimately, the most disruptive companies may be those building generative platforms that empower users to create their own personalized content.

By Nathaniel Whittemore
A daily news analysis show on all things artificial intelligence. NLW looks at AI from multiple angles, from the explosion of creativity brought on by new tools like Midjourney and ChatGPT to the potential disruptions to work and industries as we know them to the great philosophical, ethical and practical questions of advanced general intelligence, alignment and x-risk.