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The investment landscape is shifting to reward companies that can prove a clear return on investment (ROI) from their Artificial Intelligence initiatives. Investors should prioritize companies that use AI for top-line growth over those using it just for internal cost-cutting. A prime example is Morgan Stanley (MS), which has already achieved a positive ROI on its AI spending, signaling strong execution and a competitive advantage. Another company to watch is Atlassian (TEAM), whose strategy of embedding its Rovo AI assistant directly into its popular software suite could significantly boost growth and customer loyalty. The accelerated timeline for expected ROI suggests the market will soon reward these proven AI leaders while penalizing laggards.

By Nathaniel Whittemore
A daily news analysis show on all things artificial intelligence. NLW looks at AI from multiple angles, from the explosion of creativity brought on by new tools like Midjourney and ChatGPT to the potential disruptions to work and industries as we know them to the great philosophical, ethical and practical questions of advanced general intelligence, alignment and x-risk.