5 Prompting Tricks to Make Your AI Less Average
5 Prompting Tricks to Make Your AI Less Average
Podcast20 min 32 sec
Listen to Episode
Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

The "AI Sameness Problem" presents a key investment opportunity in companies that help businesses customize AI for unique, high-value results. The most significant growth may be in the "picks and shovels" of AI, such as IT consulting and enterprise software firms that enable AI adoption. A primary way to invest in this theme is through major cloud providers like Microsoft (MSFT), the main public backer of OpenAI. Amazon (AMZN) is also a strong play, benefiting from its AWS cloud infrastructure and its strategic investment in AI model developer Anthropic. Finally, Google (GOOGL) remains a formidable competitor with its Gemini model, indicating that enterprises will likely utilize multiple AI providers.

Detailed Analysis

Investment Theme: The AI "Sameness Problem"

  • The central theme of the podcast is the "AI Sameness Problem," where generative AI models like ChatGPT and Sora tend to produce generic, "average" content because they are trained on the mean of all human-generated work.
  • The host argues that while this ensures a high floor for quality, "average isn't good enough" for professional use cases where unique, high-quality output is required.
  • This limitation is presented not as a failure of AI, but as a major business opportunity.

Takeaways

  • The next wave of value in the AI industry may come from companies and services that solve this "sameness problem."
  • Investors should look for opportunities in two main areas:
    1. Advanced AI Models: Companies that are developing next-generation models focused on producing more unique and less "average" outputs.
    2. AI Enablement Services ("Picks and Shovels"): Companies that provide the tools, consulting, and software to help businesses customize and use existing AI to achieve non-generic, high-value results. The podcast strongly suggests this is a high-growth area.

Investment Theme: AI "Picks and Shovels"

  • The podcast highlights several private companies that represent a "picks and shovels" play on the AI boom—they provide the essential tools and services that enable other companies to use AI effectively.
  • The host's own company, Super Intelligent, is mentioned as having 41% month-over-month revenue growth. This is a powerful, concrete example of the immense demand for AI strategy and implementation services.
  • Other companies mentioned in this category include:
    • Robots and Pencils: An AWS partner that helps organizations integrate AI to create business value.
    • Notion: A productivity software company whose new AI agents can automate entire workflows, moving beyond simple chat assistance to completing tasks.

Takeaways

  • While the specific companies mentioned are private, their business models and rapid growth serve as a strong indicator of a powerful investment theme.
  • The core insight is that a significant portion of the economic value from AI will be captured by the services and software layer that helps enterprises adopt and operationalize the technology.
  • Actionable Insight: Investors should research publicly traded IT consulting firms (e.g., Accenture, Globant, EPAM) and enterprise software companies that are successfully building out and monetizing their AI implementation and automation services. The 41% MoM growth figure cited in the podcast underscores the explosive potential of this sector.

OpenAI (Private)

  • OpenAI is discussed extensively as the creator of leading AI models like the video generator Sora and the language model ChatGPT.
  • The sentiment is nuanced. Sora is called a "breakthrough," but the host notes that its novelty can wear off quickly due to the uniform look of its videos.
  • ChatGPT is described as "incredibly popular and often helpful," but its output is the primary example of the "sameness problem" that the episode focuses on solving.
  • The discussion of different internal models like GPT-5 Thinking and O3 shows that OpenAI is rapidly iterating and that different models have distinct strengths and weaknesses.

Takeaways

  • OpenAI is the clear market leader, but the technology is still maturing. Its biggest challenge may be moving its products from generating "average" content to consistently unique and high-quality content.
  • For public market investors, the primary way to get investment exposure to OpenAI's growth and market position is through its largest financial backer, Microsoft (MSFT).

Microsoft (MSFT)

  • While not mentioned by name, Microsoft is the key public company associated with OpenAI. Therefore, any discussion of OpenAI's strategy, successes, and challenges is directly relevant to MSFT investors.

Takeaways

  • Bullish Case: Investing in MSFT is a direct way to bet on the continued dominance and development of OpenAI. Microsoft's integration of OpenAI's technology across its product suite (Azure, Office, etc.) is a core part of its growth strategy.
  • Risk Factor: The "sameness problem" discussed in the podcast represents a potential long-term risk. If competitors create models that are better at producing varied and unique content, it could challenge OpenAI's leadership, which would be a headwind for Microsoft's AI narrative.

Alphabet / Google (GOOGL)

  • Google's AI model, Gemini, is mentioned in the context of a competitive landscape where users can switch between different models (like ChatGPT, Gemini, and Grok) to get better results.
  • This points to a multi-player AI market rather than a winner-take-all scenario.

Takeaways

  • Google remains a formidable competitor to OpenAI/Microsoft in the foundational model race.
  • The idea of using different models to critique each other suggests that enterprises may use multiple AI providers. This validates the strategy of major cloud players like Google who are offering access to both their own models and competitor models on their cloud platforms.

Amazon (AMZN)

  • Amazon Web Services (AWS) is mentioned as a key partner for AI implementation firms like Robots and Pencils, reinforcing its role as a fundamental infrastructure provider for the AI industry.
  • The podcast also references Anthropic, a major AI research company backed by Amazon. Anthropic's Chief Product Officer is quoted emphasizing the need for AI content to feel "varied over time," indicating they are strategically focused on solving the "sameness problem."

Takeaways

  • Amazon benefits from the AI boom in two key ways:
    1. Infrastructure: Its AWS division provides the essential cloud computing power that AI companies and enterprises need, making it a core "picks and shovels" play.
    2. AI Models: Its significant investment in Anthropic gives it a strong horse in the race for building the next generation of AI models, positioning it as a direct competitor to Google and Microsoft/OpenAI.
Ask about this postAnswers are grounded in this post's content.
Episode Description
AI is trained on the sum total of human output—which means it often produces the average of averages. That’s fine for passable results, but not for unique, high-quality work. In this weekend big think episode, NLW explores what he calls AI’s tyranny of the average and shares five techniques to break through it: using negative style guides, forcing divergence and choice, burning down clichés, prompting self-critique, and leveraging examples that defy consensus. Based on an essay by Alex Kantrowitz, this is a practical guide for anyone who wants their AI outputs to stand out rather than blend in. AI Sameness Essay: https://www.bigtechnology.com/p/ais-sameness-problem Brought to you by: Is your enterprise ready for the future of agentic AI? ⁠⁠⁠⁠⁠⁠⁠⁠Visit AGNTCY.org⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Visit Outshift Internet of Agents⁠⁠⁠⁠⁠⁠⁠⁠ Google Gemini - Try NotebookLM today https://notebooklm.google.com/ KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.kpmg.us/AIpodcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Blitzy.com - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to build enterprise software in days, not months Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Agent Readiness Audit from Superintelligent - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://besuper.ai/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to request your company's agent readiness score. The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614 Interested in sponsoring the show? nlw@aidailybrief.ai
About The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

By Nathaniel Whittemore

A daily news analysis show on all things artificial intelligence. NLW looks at AI from multiple angles, from the explosion of creativity brought on by new tools like Midjourney and ChatGPT to the potential disruptions to work and industries as we know them to the great philosophical, ethical and practical questions of advanced general intelligence, alignment and x-risk.