Jen Prosek has spent more than two decades helping build and protect the reputations of some of the biggest names in finance.
She is the Founder & Managing Partner of Prosek Partners, which works across private markets, asset management, venture capital, banking and technology — representing clients with roughly $70 trillion in combined AUM.
We sat down at the New York Stock Exchange to unpack how the most powerful firms and financiers build their brands, what destroys a reputation, how to recover when things go wrong, and why reputation has become even more important in the age of AI.
Jen breaks down the brand strategies behind Apollo, Citadel, Blackstone, Bridgewater and Meta; why Jensen Huang has become an ambassador for AI; how financial firms went from staying “under the radar” to spending millions on brand; and why VC firms are increasingly thinking like media companies.
We also get into crisis communications, when leaders should fight back versus stay quiet, why employees are one of the biggest reputation risks inside a company, the rise of podcasts and owned media, why LLMs are a comms strategy, and how founders should think about journalists.
Jennifer Prosek: https://www.linkedin.com/in/jennifer-prosek/
Molly O’Shea: https://x.com/MollySOShea
Sourcery: https://x.com/sourceryy
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YouTube: https://youtu.be/lJDb3bYkLfI
𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒
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